Lauren Hurvitz

The Milltown Partners team put together their latest analysis of investor communications trends, diving deep into this year's Midas List data and exploring how investors are communicating - channels, content, media strategy and more. Get the summary here - https://lnkd.in/eh9KeXe5

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Thrilled to unveil Edelman Smithfield's investor pulse research on "Investor Expectations for a U.S. IPO Market Recovery.” Ninety one percent of investors surveyed they are about the same or more likely to invest in future IPOs compared with the IPO boom of 2020-21, painting a clear picture of expectations for a U.S. IPO market that is poised for recovery. The survey also illuminates notable parameters that investors are using to evaluate high-quality investments. Download the full report: https://lnkd.in/gnVsqBB5

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A wise person once said, "words mean things." (Thank you, Crissle.) But what do you do when the context for those words keeps shifting? More specifically, what happens when the words we use to talk about financial #inclusion and #equity are saddled with societal baggage? How do we approach stories of impact with intention? I asked myself this question - and wrote this post - while reflecting on the #InclusiveCapitalism panel at Milken Institute's #2024GlobalConference.

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Today, Edelman Smithfield released the 2024 Edelman’s Trust Barometer Supplemental Report: Insights for Financial Services. The report reveals valuable insights for navigating today’s dynamic markets. Among the findings: 📢 The global public’s trust in the financial services sector has reached its highest level (62%) since the 2008 financial crisis. In Canada, trust scores rose by 5% to 59%. 📢 Banks are the only trusted subsector in Canada (compared to insurance, investment management, fintech and crypto). 📢 Those aged 55+ are the least trusting of financial services companies.   📢 Employees in the financial services sector are the second-most trusting of their employers We’re working on a specific report about the Canadian findings – so stay tuned for more. Let me know if you’re interested in discussing the findings and opportunities for your organization.

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Anyone who has founded and run a company knows the ups and downs of entrepreneurship. It was so fun to talk to Nate and Eric about their journey and also provide some insight on what PR is (and isn't). Thanks for having me! #thoughtleadership #entrepreurship

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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 The difference between a positive media hit and a bad headline all comes down to how you prepare. Here are a few tactics to maximize your media interview. #media #publicrelations

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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In a world where strategic and crisis communicators focus on the media and elected officials, too often our private sector partners are a missed opportunity. Read my latest on this at HSToday, https://lnkd.in/eNdb3z7n

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

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Top takeaways from the "Beyond the Basics: A #GenerativeAI Masterclass for Business Communicators" at #IABC24. Yesterday, I had the privilege of attending a workshop led by Matt Russell from the Mayo Clinic. The masterclass focused on leveraging #ChatGPT and other AI tools to grow and enhance business communications. Here are my top takeaways (first draft thanks to ChatGPT;) 1. Expand AI Use: Start using tools individually and then scale their uses across teams for enhanced productivity. 2. AI in Project Management: Integrate AI into project planning to streamline processes and boost efficiency. 3. Promote AI Integration: Develop strategies to advocate for AI adoption, keeping in line with policy and culture, while staying on top of advancements.

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New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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Navigating the complexities of technology markets can feel like wandering through a maze. Without the right guide, it’s easy to get lost. Many PR agencies might lead you in circles, trying to learn your industry as they go. You need a partner who knows the way, with a deep understanding of your sector and established media relationships. This knowledge can turn a daunting maze into a clear path forward. Seek out the experts who can guide you straight to your goals. Looking for direction? See what that might look like: https://lnkd.in/ejvu8yQE #PRStrategy #B2B #IndustryExpertise #RankinPR #TechPR

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from @Method Communications, @Sling&Stone, @Harvard and other teams from our @VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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Check out this insightful summary from our recent PRWeek roundtable on the power of communications to make or break your deal. #HeartofHealth

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With the #IPO market starting to show signs of thawing, we've launched our IPO Readiness Communications Playbook. If you're a comms team starting to gear up for the big moment, check it out here for some useful insights and tips. ⬇️ https://bit.ly/4aSzuAU #Communications #IPOreadiness

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