Larry R.

Director, National Accounts - On/Off-Premise

Los Angeles Metropolitan Area Contact Info
1K followers 500+ connections

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About

An award-winning professional with 20+ years of successful sales, fiscal and chain account management experience, business consultant skills, and analytical strengths within Beverage Alcohol and CPG. A high performing leader and mentor who delivers volume profit, distribution, and market share growth that adds value to the brand, the team, and ultimately, the customer. Extensive experience creating accountability through strategic channel and chain customer business plans score carded against KPI's and key initiatives.

www.linkedin.com/in/LarryRovira

Activity

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Experience

  • 6666 Grit and Glory Graphic

    Director, National Accounts - On/Off-Premise

    6666 Grit and Glory

    - Present 1 year 5 months

    North America

    Ranch hand and herder of great national & regional on/off customers who deserve great service. RTD mixed cocktails, vodka cocktails, craft beer & ranch water are our brands.

  • Co-Chairperson

    Larry & Theresa Rovira Family Foundation

    - Present 3 years 7 months

    Southern California

    Co-founder and co-chairperson of a private, family foundation that supports charitable activities by making grants to non-profit organizations or institutions for scientific, educational, cultural, religious, or other charitable purposes.

  • Managing Partner

    The Rovira Group, LLC

    - 5 years 1 month

    Southern California

    Manage and represent adult beverage and non-alcoholic brands to both national and regional account grocery and restaurant chains. Strategic focus is on Beer, Wine & Spirits. Develop the brand’s annual sales execution plan and facilitate its implementation. Ensure alignment with products, programs, and the wholesaler network, while scorecarding against KPI's and key initiatives.

  • Green Flash Brewing Co. Graphic

    Sr. National Account Manager

    Green Flash Brewing Co.

    - 2 years

    San Diego, California, United States

    Senior national account manager for leading craft brewery in San Diego, CA. Responsibilities include national Walmart, Kroger, HEB, & other national/regional grocery, C-store, Costco, as well as all on-premise chain & venue accounts, while reporting to the CEO. Representing the Green Flash and Alpine Beer companies to buyers and key decision makers.

  • MillerCoors, LLC Graphic

    Sr. Account Executive, National & Regional On-Premise Chains

    MillerCoors, LLC

    - 10 years 2 months

    On-Premise Chains
    Accountable for profitably managing the business results (volume, share, profit) in 9 national and 12 regional chains, along with local concessions, hotel, airports and recreation accounts, that generated +/- 1M CE's in 1,700 outlets, generating a net company profit of +/- $9M for each of the past 10 years. Recognized with 3 national vendor of the year awards (BJ's & 2 BWW's), and 5 MillerCoors national awards.

Education

Licenses & Certifications

Honors & Awards

  • Vendor Business Partner of the Year

    Buffalo Wild Wings

    Back-to-back Vendor of the Year awards for elite levels of customer solutions and value to BWW.

  • Vendor Business Partner of the Year

    Buffalo Wild Wings

    Vendor of the Year award for elite levels of customer solutions and value to BWW.

  • BJ's Gold Standard Award

    BJ's Restaurants & Brewhouse

    Vendor of the Year award for elite levels of customer service and added value to BJ's.

  • Ambassador Award

    CBRE

    Recognized as one of 12 annual Ambassador Award winners for demonstration of leadership, initiative, determination and superior service.

  • Market Director-of-the-Year

    Beck's North America

    Recognized for superior sales, distribution and fiscal management results.

  • Vendor-of-the-Quarter

    Smith's

  • MillerCoors "Big Hitter" Award

    MillerCoors

    National award recognition for outstanding performance for on-premise chain account execution. Recipient 2009, 2010, 2011, 2012, 2013, 2016.

Organizations

  • Sigma Pi Fraternity

    Board Member

    -

  • SIGMA Property Investments, LLC

    Managing Partner

    -

    Privately-owned, housing group that focuses on student housing situated by nationally recognized colleges and universities.

  • City of Chino Hills

    Commissioner

    -

    Public Works Commission

  • US Selective Service

    Chairman & Board Member

    -

  • North-American Interfraternity Conference

    Delegate

    -

  • Sigma Pi Educatonal Foundation

    Vice Chairman

    -

  • Sigma Pi Educational Foundation

    Trustee

    -

  • Sigma Pi Fraternity

    National President & Board Member

    -

  • Cal State Fullerton Alumni Association

    President

    -

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