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Articles by Larry
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Stitch Fix Has a Brand Architecture Problem
Stitch Fix Has a Brand Architecture Problem
By Larry Light
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Facebook Must Rebuild Its Trust Capital Now
Facebook Must Rebuild Its Trust Capital Now
By Larry Light
Activity
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Fast food giants like Starbucks are emphasizing value meals, equating "value" with "low price." However, true value encompasses the entire brand…
Fast food giants like Starbucks are emphasizing value meals, equating "value" with "low price." However, true value encompasses the entire brand…
Shared by Larry Light
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Good news for Utah hockey fans, the team has announced their temporary branding and name for the 2024-25 season. Kyle Ireland did a great job…
Good news for Utah hockey fans, the team has announced their temporary branding and name for the 2024-25 season. Kyle Ireland did a great job…
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Creative campaigns are harder to create these days but KFC seems to know exactly what they are doing across the pond. Megan Williams does a…
Creative campaigns are harder to create these days but KFC seems to know exactly what they are doing across the pond. Megan Williams does a…
Shared by Larry Light
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In the newest Arcature article, discussion of profit vs customer satisfaction debated as Southwest Airlines is facing this dilemma. Give the article…
In the newest Arcature article, discussion of profit vs customer satisfaction debated as Southwest Airlines is facing this dilemma. Give the article…
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Walmart has relaunched their modern fashion brand, No Boundaries, at an attempt to target Gen Z with affordable prices. They even plan on showcasing…
Walmart has relaunched their modern fashion brand, No Boundaries, at an attempt to target Gen Z with affordable prices. They even plan on showcasing…
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Gen Z is an audience that most brands cannot seem to understand, a large issue considering they are one of the largest consumers in the market…
Gen Z is an audience that most brands cannot seem to understand, a large issue considering they are one of the largest consumers in the market…
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A recent article, written by Paul Hiebert, covers an interesting story about how Evidenze, a startup firm, is using AI for market research…
A recent article, written by Paul Hiebert, covers an interesting story about how Evidenze, a startup firm, is using AI for market research…
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An unexpected move, Starbucks has decided to create a production house, Starbucks Studios. It may come as a shock but Starbucks is not the only brand…
An unexpected move, Starbucks has decided to create a production house, Starbucks Studios. It may come as a shock but Starbucks is not the only brand…
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In Arcature's newest article, they discuss purchaser pushback and the arrogance of brands to keep raising prices at an unstable rate. Read up on how…
In Arcature's newest article, they discuss purchaser pushback and the arrogance of brands to keep raising prices at an unstable rate. Read up on how…
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Pepsi's CMO, Todd Kaplan, is stepping away from the company to pursue a new project. Todd's presence will surely be missed at Pepsi, who now needs to…
Pepsi's CMO, Todd Kaplan, is stepping away from the company to pursue a new project. Todd's presence will surely be missed at Pepsi, who now needs to…
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Sofia Vergara launched ¡Díos Mio!, a Colombian coffee brand whose initiative is to highlight the contributions that female coffee growers have made.…
Sofia Vergara launched ¡Díos Mio!, a Colombian coffee brand whose initiative is to highlight the contributions that female coffee growers have made.…
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Ikea is being creative in letting their audience know how the company's work place is like, creating a new experience on Roblox. Megan Williams…
Ikea is being creative in letting their audience know how the company's work place is like, creating a new experience on Roblox. Megan Williams…
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Squad Busters, Supercell's newest game, had a star-studded ad featuring the likes of Chris Hemsworth and Christina Ricci. Sara Century has…
Squad Busters, Supercell's newest game, had a star-studded ad featuring the likes of Chris Hemsworth and Christina Ricci. Sara Century has…
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In arcature's newest article, the topic of discussion is declining product quality and how this is something companies need to follow companies like…
In arcature's newest article, the topic of discussion is declining product quality and how this is something companies need to follow companies like…
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Gatorade is reviving an older campaign, "Is It In You?", that now showcases Caitlin Clark, A’ja Wilson, Jayson Tatum, Josh Allen and Sydney…
Gatorade is reviving an older campaign, "Is It In You?", that now showcases Caitlin Clark, A’ja Wilson, Jayson Tatum, Josh Allen and Sydney…
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Jones Soda is making history, being the first craft soda company that will be launching 7.5 ounce cans. David Knight, CEO of Jones Soda, announced…
Jones Soda is making history, being the first craft soda company that will be launching 7.5 ounce cans. David Knight, CEO of Jones Soda, announced…
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McDonalds, Burger King and Wendy's are working on getting former consumers back, offering more economical deals. Ellie Stevens made a wonderful…
McDonalds, Burger King and Wendy's are working on getting former consumers back, offering more economical deals. Ellie Stevens made a wonderful…
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Many people are starting to purchase store brand products to combat the rising prices that are coming from name brand products. Good Morning…
Many people are starting to purchase store brand products to combat the rising prices that are coming from name brand products. Good Morning…
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Arcature's recent article about Beyond Meat teaches a valuable lesson in making sure that you are able to market properly according to consumer…
Arcature's recent article about Beyond Meat teaches a valuable lesson in making sure that you are able to market properly according to consumer…
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With a big boom in the high protein, pre-made meal market happening right now, Nestle wants to get in on the action, announcing a new frozen meal…
With a big boom in the high protein, pre-made meal market happening right now, Nestle wants to get in on the action, announcing a new frozen meal…
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