Queens County, New York, United States
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About
Articles by Larisa
Activity
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More important than having both my books in my hand for the first time is the background of the pic. Those ink illustrations are original artwork by…
More important than having both my books in my hand for the first time is the background of the pic. Those ink illustrations are original artwork by…
Liked by Larisa Ortiz
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On Congestion Pricing - a modest proposal. I continue to reflect on the disappointing decision to pause the Congestion Pricing system in…
On Congestion Pricing - a modest proposal. I continue to reflect on the disappointing decision to pause the Congestion Pricing system in…
Liked by Larisa Ortiz
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I frequently work with business owners. Like many of us, they too bring their biases to the table. It is not uncommon, for example, for business…
I frequently work with business owners. Like many of us, they too bring their biases to the table. It is not uncommon, for example, for business…
Shared by Larisa Ortiz
Experience & Education
Publications
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Lessons in Multi-Jurisdictional Downtown Planning
The IEDC Economic Development Journal
This article covers an emerging planning methodology and diagnostic tool used to generate
multi-faceted, data-driven strategies for place-based revitalization efforts. We will consider three
applied case studies, including programs led by the City of New York and the Commonwealth
of Massachusetts, as well as in Puerto Rico, where the Foundation for Puerto Rico led planning
efforts funded by the U.S. Department of Commerce as part of larger Long-Term Disaster Recovery
investments.…This article covers an emerging planning methodology and diagnostic tool used to generate
multi-faceted, data-driven strategies for place-based revitalization efforts. We will consider three
applied case studies, including programs led by the City of New York and the Commonwealth
of Massachusetts, as well as in Puerto Rico, where the Foundation for Puerto Rico led planning
efforts funded by the U.S. Department of Commerce as part of larger Long-Term Disaster Recovery
investments. This article discusses the application of the methodological approach in each place
and explores program design and strategies for replicability and scalability in a variety of contexts,
from neighborhood corridors to small and large cities, to entire regions.Other authorsSee publication -
From Mall to Mixed Use
IEDC Economic Development Journal
Retail real estate is in a period of significant disruption, leaving many owners of legacy retail
real estate assets struggling to find solutions that address the cash flow challenges brought
on them by the loss or downsizing of many of their traditional tenants. Many owners are now
looking to alternative uses that push the envelope and embrace a mix in tenancy that requires
considerable planning and in some cases, financial or institutional support from public sector
partners…Retail real estate is in a period of significant disruption, leaving many owners of legacy retail
real estate assets struggling to find solutions that address the cash flow challenges brought
on them by the loss or downsizing of many of their traditional tenants. Many owners are now
looking to alternative uses that push the envelope and embrace a mix in tenancy that requires
considerable planning and in some cases, financial or institutional support from public sector
partners. This article will explore the ways in which the private and public sectors will increasingly come to rely on one another to address a host of complicated design, regulatory, and
monetary hurdles that will differentiate successful projects from those that fail.Other authorsSee publication -
Preparing a Commercial District Diagnostic
Local Initiative Support Corporation
This guide is the product of an innovative public-private partnership between the New York City office of LISC (LISC NYC), Citi Community Development, and New York City’s Department of Small Business Services (SBS). The guide was developed by consultant and former LISC National Director of Corridor Revitalization Programs Larisa Ortiz and the tool was called the Commercial District Needs Assessment (CDNA). The assessment was informed by LISC’s research and extensive experience utilizing…
This guide is the product of an innovative public-private partnership between the New York City office of LISC (LISC NYC), Citi Community Development, and New York City’s Department of Small Business Services (SBS). The guide was developed by consultant and former LISC National Director of Corridor Revitalization Programs Larisa Ortiz and the tool was called the Commercial District Needs Assessment (CDNA). The assessment was informed by LISC’s research and extensive experience utilizing community insights to clarify and help interpret quantitative data, as well as Ortiz’s two decades of consulting experience working with communities around the country, many of them LISC sites.
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Improving Tenant Mix: A Guide for Commercial District Practitioners
International Council of Shopping Centers
Improving Tenant Mix: A Guide for Commercial District Practitioners is an invaluable guide for economic development practitioners leading business attraction and retention efforts in downtowns and neighborhood business districts. This guide is written for public-sector officials as well as staff at Business Improvement Districts and community-based non-profits—anyone leading efforts to improve tenant mix along traditional retail corridors and districts. Designed in an easy-to-follow format…
Improving Tenant Mix: A Guide for Commercial District Practitioners is an invaluable guide for economic development practitioners leading business attraction and retention efforts in downtowns and neighborhood business districts. This guide is written for public-sector officials as well as staff at Business Improvement Districts and community-based non-profits—anyone leading efforts to improve tenant mix along traditional retail corridors and districts. Designed in an easy-to-follow format, Improving Tenant Mix will ensure that practitioners have the information they need to design and execute successful retail recruitment efforts, improve retail offerings, and attract more shoppers, resulting in more retail sales for district businesses over time. Peppered with real-world advice from an expert advisory panel, this guide will be the one you reach for again and again.
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Roadmap for Equitable Economic Development
Association for Neighborhood and Housing Development
Honors & Awards
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Pinnacle Award - Economic Development
International Downtown Association
The Rapid Recovery Plan Program was open to every municipality within The Commonwealth as part of the Baker-Polito Recovery Plan to revitalize downtowns, respond to the effects of COVID-19 on local businesses, and prioritize actions and strategies. Rapid Recovery Plans were developed for 124 communities across the Commonwealth.
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Donald E. Hunter Award for Excellence in Economic Development Planning
American Planning Association
In 2017, the City of Cambridge Economic Development Division contracted with Larisa Ortiz Associates to lead a comprehensive Retail Strategic Plan for the City. The Plan was developed in response to rapid changes in consumer purchasing habits in Cambridge, MA, and includes a city-wide analysis of overarching industry trends; a district-level analysis of the City’s nine key commercial areas; and an action plan with strategic recommendations and best practices. As a result of key findings and…
In 2017, the City of Cambridge Economic Development Division contracted with Larisa Ortiz Associates to lead a comprehensive Retail Strategic Plan for the City. The Plan was developed in response to rapid changes in consumer purchasing habits in Cambridge, MA, and includes a city-wide analysis of overarching industry trends; a district-level analysis of the City’s nine key commercial areas; and an action plan with strategic recommendations and best practices. As a result of key findings and recommendations outlined in the Plan, the City has implemented a range of programs and policies that address market and regulatory challenges affecting the City’s overall business environment.
Overall, the Retail Strategic Plan and process were instrumental in building consensus among city leaders, local residents, and businesses. The continued support of various stakeholders will ensure more elements of the Plan are fully implemented and expanded beyond the pilot phases. -
Excellence Award
International Downtown Association
The Livingston County Development Corporation (LCDC) engaged Streetsense (formerly Larisa Ortiz Associates) to develop the Downtown 2.0 Commercial District Assessment, a comprehensive plan for the County and its nine downtowns that identified shared downtown challenges and established a set of clear strategies and tactics for the County to collectively address business attraction and sales growth, capital investment, and redevelopment.
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Ponte Award
American Planning Association - New York Metro Chapter
Robert W. Ponte Award is awarded to an individual who, through economic planning and development, has made a significant contribution to the vitality of the New York area. Robert W. Ponte, an urban planner who helped design major developments in New York City and Tehran, Iran, died on Jan. 17 at St. Vincent's Hospital in Manhattan. He was 46 years old and lived in Manhattan.
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Team Triumph Award
New York City Economic Development Corporation
For distinguished service and outstanding commitment to NYCEDC
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Fulbright Scholarship
J. William Fulbright Foreign Scholarship Board, U.S. Department of State, Bureau of Education and Cultural Affairs
The Fulbright U.S. Student Program is a selective program offering research, study and teaching opportunities to recent graduates and graduate students. Larisa served her Fulbright year in El Salvador, where she worked closely with the Office of Planning for the Metropolitan Area of San Salvador under architect and urban planner Mario Lungo Ucles, one of the region's foremost scholars on land policy. During her time in ES, Larisa focused on issues of historic preservation of the downtown…
The Fulbright U.S. Student Program is a selective program offering research, study and teaching opportunities to recent graduates and graduate students. Larisa served her Fulbright year in El Salvador, where she worked closely with the Office of Planning for the Metropolitan Area of San Salvador under architect and urban planner Mario Lungo Ucles, one of the region's foremost scholars on land policy. During her time in ES, Larisa focused on issues of historic preservation of the downtown commercial core, working in coordination with the administration of Mayor Hector Silva's, San Salvador's first elected FMLN mayor. She also taught downtown planning courses at the Universidad Catolica de El Salvador, the country's premier university.
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Thomas J. Watson Fellowship
The Watson Foundation
The Thomas J. Watson Fellowship is a one-year grant for purposeful, independent study outside the United States, awarded to graduating seniors nominated by one of 40 partner colleges. Larisa's course of independent study, entitled "Beyond the Conquistadors: Urban Growth in Former Spanish Colonies", took her to over 13 countries in Spain and Latin America, where she explored strategies for urban development and interviewed over a hundred urban planning practitioners. Her research led to the…
The Thomas J. Watson Fellowship is a one-year grant for purposeful, independent study outside the United States, awarded to graduating seniors nominated by one of 40 partner colleges. Larisa's course of independent study, entitled "Beyond the Conquistadors: Urban Growth in Former Spanish Colonies", took her to over 13 countries in Spain and Latin America, where she explored strategies for urban development and interviewed over a hundred urban planning practitioners. Her research led to the publication of an article on downtown development strategies for the U.N. publication "Habitat Debate".
Languages
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Spanish
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Organizations
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International Council of Shopping Centers
P3 Retail Eastern Division Co-Chair
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American Planning Association
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Regional Plan Association (RPA)
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Join now to viewMore activity by Larisa
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In Vox, I explained why small business owners consistently overstate the share of customers who drive, undercounting those who bike, walk, or ride…
In Vox, I explained why small business owners consistently overstate the share of customers who drive, undercounting those who bike, walk, or ride…
Liked by Larisa Ortiz
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I wonder how this works out. The region already tried not investing in mass transit in the 1970s and it led to the virtual collapse of NYC mass…
I wonder how this works out. The region already tried not investing in mass transit in the 1970s and it led to the virtual collapse of NYC mass…
Liked by Larisa Ortiz
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Who you allow to have access to you will determine a lot about how successful you will be. Read that again.
Who you allow to have access to you will determine a lot about how successful you will be. Read that again.
Liked by Larisa Ortiz
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I voted for congestion pricing in 2008 and still support it today, but even those who don’t should be very worried about the significant — really…
I voted for congestion pricing in 2008 and still support it today, but even those who don’t should be very worried about the significant — really…
Liked by Larisa Ortiz
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The indefatigable team at the NYC Department of City Planning deserves tremendous credit for this effort, which will modernize the city's zoning code…
The indefatigable team at the NYC Department of City Planning deserves tremendous credit for this effort, which will modernize the city's zoning code…
Shared by Larisa Ortiz
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It is done. I have a high school graduate. With a 3.9 unweighted GPA, she graduates as one of her high school’s Legacy Scholar (the kente stole) and…
It is done. I have a high school graduate. With a 3.9 unweighted GPA, she graduates as one of her high school’s Legacy Scholar (the kente stole) and…
Liked by Larisa Ortiz
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My grandson (and his papa) enjoying a new discovery in a small neighborhood square in Bruges, Belgium. Message? (Always need a message :) Small urban…
My grandson (and his papa) enjoying a new discovery in a small neighborhood square in Bruges, Belgium. Message? (Always need a message :) Small urban…
Liked by Larisa Ortiz
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