Kyle Milan

Over the last ten years we all have heard the importance of social media and the trends associated with it, but most plastics companies are stuck in the strategy of only sending out twitter posts that get no engagement.

Regardless of your hashtags, cool tradeshow pics of your booth, or distribution of your content, your posting on the platform with the most noise. Your posts are getting lost and most of the time when you audit your results, the lacking engagement should have your… Show more

Over the last ten years we all have heard the importance of social media and the trends associated with it, but most plastics companies are stuck in the strategy of only sending out twitter posts that get no engagement.

Regardless of your hashtags, cool tradeshow pics of your booth, or distribution of your content, your posting on the platform with the most noise. Your posts are getting lost and most of the time when you audit your results, the lacking engagement should have your changing your focus immediately…and it’s not 2011 anymore. Show less

Marketing agencies have become a commodity, and with so many people starting agencies in the past 10 years, it can be difficult to find the one that fits your company. Most of these fresh marketing agencies have zero experience in the manufacturing and industrial industries. Although these agencies might be equipped to handle other businesses, a one-size-fits-all method does not work for the manufacturing industry.

Mainly, the issue is in their tendency to miss a lot of the key points… Show more

Marketing agencies have become a commodity, and with so many people starting agencies in the past 10 years, it can be difficult to find the one that fits your company. Most of these fresh marketing agencies have zero experience in the manufacturing and industrial industries. Although these agencies might be equipped to handle other businesses, a one-size-fits-all method does not work for the manufacturing industry.

Mainly, the issue is in their tendency to miss a lot of the key points that are most important to original equipment manufacturers (OEMs) because the agencies don’t understand their target demographic.

These marketing mistakes tend to arise because the agency has sold you on the false idea that marketing is marketing no matter who it involves. This couldn’t be further from the truth, below are two examples that I experienced first-hand with clients that suffered from choosing the wrong agency. Show less

Spending the last 17 years in manufacturing, with 12 of them serving the industry's sales and marketing needs, I've noticed that the main challenge holding this industry back from better digital marketing practices is the culture shift.

The manufacturing and industrial industry are one of the slowest industries to respond and adapt to cutting edge marketing strategy and tactical changes. The traditional marketing culture within this industry has always revolved mainly around three… Show more

Spending the last 17 years in manufacturing, with 12 of them serving the industry's sales and marketing needs, I've noticed that the main challenge holding this industry back from better digital marketing practices is the culture shift.

The manufacturing and industrial industry are one of the slowest industries to respond and adapt to cutting edge marketing strategy and tactical changes. The traditional marketing culture within this industry has always revolved mainly around three avenues: print advertising, trade shows, and referrals. Show less

When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal.

It's no secret that LinkedIn is an effective marketing tool that, if used strategically, can build your brand and drive sales. There is an over-abundance of articles and blogs telling you on a superficial level how to do so. Here are 5 rookie mistake to avoid and some actionable advice on how to correct them.