Kiernan Miller

Despite the pushback, courageous brands are still committed to DEI and are taking bold steps to draw attention to disparities. In its “So Many Dicks” campaign, e.l.f. Beauty calls attention to the lack of diversity on corporate boards. The campaign runs May 20 through June 10 and will appear on billboards throughout New York’s Financial District, home to major financial institutions and other companies struggling with this issue. The campaign is part of a broader effort to double the number of women and diverse members added to corporate boards by 2027. The long and short is that representation matters, and brands that understand that are still speaking up in authentic ways. #ELFBeauty #InclusiveMarketing #DEI #RepresentationMatters #CorporateBoards 

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For those creatives who pour over details ( 🙋‍♀️ ), the real hurdle isn't dedication to finetune your craft. It's getting comfortable with putting something into the world, even if it's just in review process, that one day you'll look back on and cringe a little. But, the path to excellence is paved with works-in-progress. Once you accept that some cringe is unavoidable, you free yourself up to experiment, take risks, and truly grow as a creative. Or, in the words of Taylor Swift, "Cringe is unavoidable over a lifetime." #creativeadvice #creativity #contentmarketing

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The fitness and wellness industry has historically lacked inclusion, especially in activewear. Thankfully, more Black creatives, celebs, and entrepreneurs are launching their own spandex brands, offering a perfect mix of fashion and fitness. These brands--which include EleVen by Venus Williams, J. Dow Fitness, ROAM LOUD®, and Tier Activewear--are on-trend, eco-friendly, socially-conscious, and affordable. Whether you're into high-impact workouts or just want a stylish matching set for the weekend, there are performance-driven fabrics and silhouettes to match your activity level. Plus, many of these brands offer inclusive sizing, which is a must. 🌟👟 #activewear #blackownedbusinesses #fintessindustry

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Explore how #Chanel and #Hermès are redefining #luxury by prioritizing #brandidentity over designer fame. Dive into the latest industry #insights and see why the era of the 'designer-star' is fading. #fashion #marketing #fashionindustry #creativedirector

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Choosing textile prints for your products should be an extension of your brand messaging. It’s not just about pretty looking artwork. Here’s a quick checklist for brands: _______ 1) Does it hit any current trends in the market right now? Yes, this matters… because like it or not, trends do influence customer’s spending habits. 2) Will it appeal to your target market? You will need a solid understanding of your customer’s wants, needs, and lifestyle aspirations. 3) Is it similar to something you’ve sold before? There is nothing wrong with repeating the same formula if it works. If you are going to launch a print that is similar to a previous season, make sure this season’s offering is a little fresh and new. “Same but different” is what I hear a lot. 4) Are you willing to take the risk? On the flip side, if you are going to choose an out there print style that you’ve never done before, how prepared are you? Does the market and trend research back you up? If so, go for it! It could be your next top seller! _______ Hope you find these tips helpful. If you own a product based business or fashion brand, you may want to check out my Print Library. I offer personalised and bespoke textile print designs for fashion and lifestyle bands: https://lnkd.in/gt4sn9fC

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In the first half of the year, posters from Bumble Inc., Calvin Klein, and Swehl have stoked controversy and headlines. Dr. Dr. Stephanie Gutnik, global chief strategy officer at out-of-home (OOH) provider Billups said that multiple factors are driving more buzz around billboards, including the fact they’re no longer confined to highways or city squares. A poster can explode on social media feeds as soon as the vinyl is dry, leading to discussion around its content or placement. With more buyers and brands leaning into data to optimize their planning and creativity, too, this can lead to messaging being taken out of context. “The good news for marketers is that campaigns resonating positively receive plenty of earned media and incremental audience extension,” she added. “On the flip side, if the creative does not sit well with viewers, marketers need to be prepared.” Check out the four most controversial billboard ads of 2024 so far. These ads have encouraged debate and discussion and helped CMOs learn what their audiences truly stand for. Click the link to read more about what happened next for each of the billboards 👉 https://adweek.it/3wNj1iB

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The Harlie K Collaboration unites two eco-conscious brands, Harlie K and Hyosung, in their pursuit of sustainable fashion. Harlie K, known for upcycling fashion accessories from denim and other eco-friendly materials, aligns seamlessly with Hyosung's RE:GEN brand, which emphasizes a circular economy and resource circulation. As the first RE:GEN ALLIANCE partner, Harlie K collaborated with Hyosung in creating a safer, more sustainable future for the planet by delivering ESG value through their products and services. With more collaborations in the pipeline, Hyosung aims to lead South Korea's ESG landscape. Read more about Hyosung and Harlie K’s collaboration from the link in the bio. #Hyosung #REGENALLIANCE #MareBag #Collaboration #HarlieK #ESG #Ecofriendly #Fashion #Upcycling #Sustainability #Recycling

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There's an overlooked, yet powerful customer acquisition tool that many brands aren't prioritizing yet... 👀 It's resale! ♻️ On average, 45% of shoppers on Treet-powered resale sites are new to the brand. As consumers are continuously prioritizing price and sustainability, brands need to seek innovative ways to connect with customers and attract new ones. Resale serves as a strategic tool for brands to reach new audiences, and we've outlined why in our latest blog: https://hubs.la/Q02tZybw0 #customeracquisition #resale

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What differentiates a breakthrough product, brand, or marketing campaign in a marketplace awash with options and thousands more new launches every year? The BeautyMatter NEXT Awards recognize the role of design and the brands and agencies that push the envelope with innovative design ideas and impeccable execution. The criteria applied by our judges:  – Creativity and innovation of the concept, taking into account the design choices, visuals, language, and medium  – Execution, taking into account its effectiveness as it relates to the campaign's objectives  – Evaluation of each touchpoint of the design or campaign  – The impact of the campaign or design as it relates to the reaction of consumers/industry  – Memorability of the campaign or design and its role in communicating the brand objective Entries can be submitted until the entry deadline of May 24, 2024. Finalists will be announced July 7, 2024, and winners will be announced on October 24, 2024, at our NEXT Summit in Los Angeles. Learn more and apply today at: https://lnkd.in/dMW7XuDm #BeautyMatter #NEXTAwards #beautybusiness #beautyindustry #awards

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The boundaries that once neatly separated the worlds of health, beauty and wellness are blurring. A growing awareness of interconnected health combined with a shift in consumer perspectives and priorities is driving significant growth in this space. Personal longevity is showing up as more than just a trend, it's a profound transformation in the way consumers perceive & prioritise their health. HMc have developed an inspiring presentation looking at how brands in this space can stand out, where the white spaces are, and how to innovate and activate your brands within them. For a free presentation drop me a comment in the box below. #beautybrands #brandinnovation #beautyandwellbeing

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From ideation to execution, we teamed up with The DOM to create a bold, tongue-in-cheek campaign that cuts through the fashion noise and highlights the brands commitment to providing premium items at accessible prices. Take a look. 🧥 👠 #CreativeCampaign #BrandStrategy

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We recently asked one of our Senior Brand Managers to share a piece of wisdom they wish they had known earlier in their career. This role is about so much more than keeping a schedule on track, and our brand team is filled with talent and valuable insight. We are fortunate to learn from each other daily and believe in sharing knowledge with our audience too. "When it comes to uncovering brand differentiators and defining strategy, absolutely nothing beats simply listening to your client. Coming into a meeting with any preconceived ideas about your client or their industry will not serve you well. Instead, listen and ask thoughtful follow-up questions. In a discovery session, the client should be doing 95 percent of the talking!" - Julia McKee

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𝐓𝐡𝐢𝐬 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐋𝐢𝐤𝐞 𝐂𝐫𝐚𝐳𝐲 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 If you’re a DTC brand in the cosmetics/beauty space, take a look at this ad and see why it converts so well. I breakdown briefly why it works so well and how long it ran for (hundreds of days). Note: If an ad is running this long, it MUST be generating a great ROI on their adspend. Enjoy 🤘 #facebookads #roas #advertisingroi #facebookadvertising #facebookecom #ecommercemarketing #ecom #ecommercetips #ecommercegrowth #ecommerceinsights #referralmarketing #referafriend #shopifyplus #shopify #shopifytips #growthmarketing #growyourbusiness #increasesales #growmybusiness #googleadstips #googleads #emailmarketing #dtc #directtoconsumer #cpg

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Why have thrifting and upcycling skyrocketed in recent years? 🤔 It's the true intersection of looking AND feeling good -- because your shopping choices are truly aligned with a more sustainable and ethical future for fashion. Read this great article to learn more about why thrifting has exploded among younger generations. ⬇️ https://lnkd.in/e8_viwRB

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"Sometimes we plant the seeds for trees under whose shade we will never sit." 🌳 Shortly after I started at Walmart, a proposal came to me to build a photo studio in Los Angeles, I said Yes. And... WHAT IF? WHAT IF we dream bigger. Build an integrated Production Studio and Creative Lab. Grow our creative capabilities. Create content at the speed of retail and culture. Tap into the diverse talent right here in LA, a community of the world's greatest storytellers. Create more impact and help more people live more equitably, more sustainably, more beautifully. The bigger dream included a massive Production Studio with space to grow capabilities, natural light fashion studio, shooting kitchen, sound stage, virtual production stage, editing and finishing capabilities. Brand Lab - to build and grow owned, partner and private label brands. Story Lab - to win hearts, minds and spirits. Culture Lab - to put the brand in culture and culture in the brand - collaborating with diverse creators. Innovation Lab - to embrace new technology from virtual production to AI to who knows whats next. Sometimes all it takes is a Spark. And a hell of a lot of teamwork. To all those who made the bigger dream a reality, well done. I hope you kept the yoga studio and the dog run:) #walmart #brand #retail #leadership #chiefcreativeofficer #creativity #inhouse #agency #storytelling #purpose #impact #production #virtualproduction #collaboration #team #dream #cocreation #community #diversity #equity #DEI #sustainability #style #LosAngeles #LA #AI #innovation #spark #dream #whatif #gobig #failforward #thedrum

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Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for the historically-dominant preschooler market. Consumers 18 years of age and up spent $1.5 billion in toy-related purchases in the period from January through April, overtaking the three-to five-year-old demographic as the most important age group for the toy industry, according to a new report from market research firm Circana. Looking back over a longer period, the report said as many as 43% of adults purchased a toy for themselves in the past year, with the top reasons being for personal fun, socialization and for collecting. Read more: https://cnn.it/3VuhEPk

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Sephora, an international beauty products company, hosted a 10-day virtual event on the Meetaverse platform to introduce new products and brands to media, influencers, press, and makeup artists. The event was a huge success, as attendees navigated through various virtual rooms, attended live masterclasses, and engaged in beauty discussions 🤩 Attendees were immersed in a series of interactive experiences, navigating through various virtual rooms to watch live masterclasses and engage in dynamic beauty discussions. This innovative approach offers several advantages: boosted engagement, team building, and improved communication. Sephora faced challenges in creating a real-life experience in a digital space and the Meetaverse platform offers the following solutions💡 ➡️ Stage opportunities: listen to and watch presentations from innovation leaders and participate in Q&A sessions. ➡️ Face-to-face interaction: seamless communication for all attendees, fostering individual and group connections. ➡️ Flexible design: a #virtualspace was created specifically for Sephora, meeting branding and content-sharing needs to provide an unforgettable experience. Together with the Sephora team, we took the first steps in the metaverse that Sephora continues to take. A few months ago, the company presented Sephora Universe, an ever-evolving immersive beauty playground filled with exclusive and #immersive experiences. Check the video, how were the first steps into the metaverse: https://lnkd.in/ecuHfGYe

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