Kiera Wiatrak

Atlanta Metropolitan Area Contact Info
3K followers 500+ connections

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    Marketing Consulting, Digital Marketing, Brand Marketing, Content Marketing, Social Media Marketing, Marketing Strategy, Product Marketing, Content Strategy, Enterprise Content Management, and Brand Consulting

About

With more than 15 years of marketing and entrepreneurship experience, Kiera straddles the…

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Publications

  • How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

    Content Marketing Institute

    I created a template in Looker Studio (formerly Google Data Studio) you can use to visualize the full-funnel impact of your content marketing initiatives. By looking at awareness (page views), engagement (average time on page), and conversion metrics (unique purchases) together, you can more clearly see the impact of an increase or drop in numbers at any of the stages.

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  • How to use automation to keep an eye on the competition

    Zapier

    With a little legwork, you can set up a database of intel on your competitors that will continue to build over time, without you manually tracking down info. With Zaps—Zapier's word for their automated workflows—you can automatically build a competitive audit with a little help from RSS feeds and Google Sheets.

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  • Strategy vs. tactics: What's the difference?

    Zapier

    Your strategy is the why and how you do something, whereas your tactics are what you actually do. Strategy guides the actions you take by ensuring they lead to the outcome you want.

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  • The Defensive Teen in the Social Sphere

    Little Black Book

    Social engagements are no longer simple asks. Teens balk at requests to “like” or “share” content, which was once the hallmark of marketer’s engagement efforts. In focus groups, teens told us they hesitate because they expect to be judged by their friends and parents for every social action.

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  • 5 Free Content Tools to Enhance Your Social Media Marketing

    Social Media Examiner

    When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information. In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.

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Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

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