Kent Mora

"Recent data suggests that up to 60% of organic traffic can be influenced by AI-driven searches, making it essential for businesses to adapt and stay ahead of the curve." 38% of that traffic is just me asking #ChatGPT what I should make for dinner. Another 10% is also me asking the robots what my client's industry jargon means. Luckily, the more talented folks at Intero Digital are helping our clients lead the way with #AISearch. Learn more riiiighhhht here: https://lnkd.in/eNV5Bvw4

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Hot off the press! We are thrilled to share that Data Axle has been named a leader in The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2024! We believe this acknowledgment by Forrester underscores our commitment to delivering top-notch data-driven marketing and business intelligence solutions.    “We appreciate that Forrester recognized, in our opinion, the breadth of our business and acknowledged our distinctive ability to provide comprehensive profiles on individuals in both their professional and personal lives—a vision we firmly believe represents the future of B2B marketing,” said Data Axle chief executive officer Andrew Frawley. “Additionally, their assessment that we present ourselves as a services company and that we boast a remarkable partner ecosystem highlights, for us, our commitment to supporting clients with the flexibility to access the necessary data, services, and distribution channels to drive their business growth effectively.”    We feel this recognition affirms our dedication to providing world-class data to our clients and we are incredibly proud of our team for this achievement. Read the full release and download the report here: https://lnkd.in/gBZBEyeA   #DataAxle #ForresterWave #B2BMarketing #DataProviders #BusinessIntelligence #DataDrivenMarketing 

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Best Practices for Integrating a Fractional CMO https://lnkd.in/exrtMhMf . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

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Exciting news on the horizon! We are thrilled to announce the imminent release of our groundbreaking ABM (Account-Based Marketing) targeting solution slated for April 30th, specifically tailored to enhance the B2B advertising experience. Our solution revolutionizes how B2B advertisers attract, engage, and convert high-value accounts. With the power of highly-personalized targeting, we are dedicated to driving unprecedented growth and ROI for your business. Stay tuned for more details. #B2BAdvertising #AccountBasedMarketing #BusinessGrowth #ROI #AdTech

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If you haven’t already, make sure to register for Ansira’s next webinar where we’ll take a deeper dive into Forrester’s recent research on AI in marketing and how to tackle key adoption dynamics. Register via the link below. 

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Delivering outcomes tailored to your exact needs, with strategies you can implement immediately. #keynote #speaker - w Mark Fern of 2 Market Services https://lnkd.in/gshdJh5r <--learn more

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The hard truth is that markets have ebbs and flows, and leaders must meet any given moment with the action it demands. #GoodBetterBastBrand wearebast.com https://loom.ly/2MEkTFc

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It's a crowded marketplace of competing solutions, and marketers with preferred vendors. Your tech stack, and the strategy behind it, cannot operate on an island: https://lnkd.in/dRMcNqjR #DataInteroperability #DataCollaboration

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Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T

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Leverage your ideal customers’ pain points as entry points to a conversation: 🤗 Martechismktg shares how to zero in on #ICP challenges to build more effective engagement 🛠️😍 #CustomerEngagement #MarketingStrategy https://lnkd.in/gAppzSuM

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In an increasingly digital world, virtual events are a cornerstone of modern marketing strategies. Sponsoring these events boosts brand visibility, engagement, and ROI. Learn why it's a smart investment: https://hubs.li/Q02D770D0 #VirtualEvents #Sponsorship #Branding #IoTMarketing

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CMOs Predict Major Shift in Marketing Technology in 2024; AI-Boosted Solutions Key to Powering Sharper Personalization and Improved Performance. New CMO Council survey reveals growing adoption of emerging technologies to increase productivity and deliver better consumer experiences.

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🚀 The GenAI market is exploding! According to IDC, 40% of apps will be AI-powered by 2026, and Generative AI will account for 29% of AI spending. Zeta Global is at the forefront of this revolution. Our recently launched Zeta Economic Index (ZEI) analyzes real-time consumer behavior to forecast economic trends. 📊🔥 Combined with the Zeta Marketing Platform, we offer unmatched capabilities in creativity, automation, optimization, and forecasting. Zeta sets the standard for innovation – that's how we lead the way. 😏#GenAI #AI #Innovation

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Another insightful episode of Acxiom’s Digital Thoughts series. Acxiom's Kaylee Lawrence shares the basics on what data clean rooms are and how they can be a great option for brands looking for privacy-conscious solutions that maximize data quality and impact. Learn more: https://lnkd.in/ev2Ss9Kb #AcxiomInsights #MarketingMadeBetter #DataCleanRooms

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We're 2 weeks out from CXFS 2024, the conference for CX innovators in financial services and a great place to find answers to your burning CX questions. Tip #1: Prioritize efforts that will reduce customer service costs. We helped one of the largest banks reduce calls to customer service by 40% by making customer notices and alerts clear, concise, and customer-focused. Ask me how! And use code CX24SP to save 25% when you register at https://lnkd.in/epWNV7Pt

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From Social to CTV, BRIDGE makes data activation fraud-free and precise. Achieve your marketing goals and reach actual people across all channels with ease. https://hubs.ly/Q02DHyDR0 #peoplebasedmarketing #firstpartydata #customerreach #datasolutions

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