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Explore more posts
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Georgia Grace Edwards
"...The other good news is that there will always be a market for new, innovative and high performance product. Just look at the continued success of On, Arc'teryx and Vuori or the emergence of newer brands like Wild Rye, Gnara and LIVSN." This synopsis on the saga that has been the outdoor industry since I entered it, which recognizes that what we are doing at Gnara with our GoFly Technology is both important and working (from a PE-backed retail CEO with successful exits to Walmart and Dicks Sporting Goods, who also happens to be a personal mentor I look up to in this industry, no less) means a lot. #femalefounder #outdoorindustry #patentedtechnology #inclusivedesign #innovation #entrepreneurship #startup
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Joe Cannon
ICYMI: Nike and Hyperice are joining forces to take warm-up and recovery to the next level. The news went viral on social media all over the globe this weekend (accounts with over 60m followers reporting on the new tech in over 20 countries). See examples in comments. From the press release: The two brands, known for their innovation in service of athletes, have created the Nike x Hyperice boots and vest — wearable technology designed to help athletes perform at their best throughout training and competition. The brands will release the Nike x Hyperice innovations at a later date, continuing to collectively push the boundaries of what’s possible for today’s athletes. #nike #footwear #apparel #tech #marketing #sportsmarketing #footwearnews #apparelnews #health #wellness #healthcare #sports #sportsbusiness #longevity #biohacking #travel #wellbeing #shoes
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31 Comments -
Hugh Scallon
✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY
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3 Comments -
Richard Frost
Big news in athlete support! On's "360 Athlete Support" program sets a new industry standard. This is a game-changer in sports marketing, emphasising personal investment over mere commercial returns. Maybe it happened before elsewhere in other brands, but formalising it and publicising it like this is brilliant. The program covers six key areas: physical & mental preparation, health & recovery, financial planning, personal branding, career development, and fostering a community. I love this approach - not only because it maximises athletic performance but it will undoubtedly also attracts top talent wanting long-term relationships. it's about empowering athletes to thrive in every aspect of their lives, beyond just eyes on brands during competition. This is a defining move that highlights the true value of athlete partnerships. This is how you win together 👌🏻 #sport #marketing #brand #partnerships #brandmarketing #athletebranding #brandstrategy #brandidentity #brandpurpose #sponsorship #sportsmarketing #athlete #athletemarketing #smallbusinessmarketing #startups
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David Callahan
Over the past few weeks, I've been giving some deep thought on Nike. There has been several recent articles about the end of Nike's dominance after a very soft earnings report in June. Here are some headlines - "From swoosh to stumble, can Nike regain it's stride"; "Nike shares tumble as it loses ground to upstart rivals"; "Nike is in a slump" It got me thinking about whether Nike is permanently losing meaningful ground to these other brands, or whether it is another moment in the history of Nike's ebb and flow of a point of market share here and a point there? A Look Back: Nike, founded in 1964, has weathered countless challengers over its 60-year history. From the permanent battle with adidas to Reebok's aerobics craze in the 80s (eventually purchased by Adidas) to Under Armour's rapid rise in the 2000s, Nike has consistently faced - and ultimately outlasted - fierce competition. The Current Landscape: Today's challengers, Hoka and On Running, are making waves: - HOKA's revenue grew 59% in 2023, reaching $1.4 billion - On hit $1.3 billion in sales in 2022, a 70% increase Impressive numbers, but let's put them in perspective: - Nike's 2023 revenue: $51.2 billion - Nike's global market share: 38.68% (Q4 2023) - On Running's global market share: 0.34% (2022) This post isn't intended to be a "love fest" about Nike. Nike has lots to work on, no denying that, but it is a question of whether the way this moment is being cast is actually right. Is Nike, for the first time in 60 years, in a moment of existential crisis for survival? Some Key Differences: 1. Product Diversity: While Hoka and On focus primarily on running shoes, Nike offers everything from soccer cleats to skateboarding gear. During the Michael Jordan era (which still is around) a major share of revenue developed around basketball. Other than Adidas, there is not another major competitor that has as diverse a product line as Nike. 2. Marketing Muscle: Nike's budget for advertising and promotion in 2023 was $4.06 billion - more than Hoka's total revenue. 3. Brand Power: The Nike swoosh remains one of the most recognizable logos globally. Looking Ahead: Can niche running brands truly challenge Nike's empire? History suggests it's unlikely. And, every upstart brand will also go through similar rough waters that accompany growth. How these brands navigate these waters will really determine their market share staying power in the years and decades to come. I will say this, my kids (all under 13) will walk right by the flagship stores of many of the coolest athletic fashion brands in the space right now to get to the Nike store. These kids are more than a decade away from flexing their spending power, but my kids and their friends are looking to rock Nike over most everything else. Scott R. - thoughts? https://lnkd.in/de4BiAsC
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12 Comments -
George Wescott
Amazon occupied Pier 36 in Manhattan, NY, showcasing a massive installation featuring shows, movies, and sports like "Fallout" and "The Summer I Turned Pretty." Amazon Prime Video presented its first upfront to advertisers in New York, featuring major stars to announce its original series, film, and sports offerings. An upfront is a crucial advertising sales event held by network executives and significant advertisers to purchase commercial airtime months before the start of the television season. Advertisers were presented with various projects and news aimed at making a substantial impact in the advertising marketplace. Imagine having access to 200 million customers worldwide, including 115 million subscribers in the US market. Now, add to that the power of advertising technology that can segment audiences and deliver better results than traditional network TV. This is the untapped opportunity that Amazon's advertising platform offers to brands with substantial advertising budgets. Considering that many advertisers are based in New York City, it's no wonder that Amazon pulled out all the stops by offering celebrities and entertainment at this event. This raises the question: what are other networks doing to provide their advertisers with access to technology that can instantly monetize intent? #amazon #tv #advertising #primevideo https://lnkd.in/gPgDYX_Y
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1 Comment -
George Wescott
Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ
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2 Comments -
Tyler Moebius
I had a great conversation with Casey Hurbis, CMO at Rocket Mortgage, at the Brand Innovators Sports Marketing Summit during #SuperBowl LVII. We talked about how technology is reshaping fan experiences, the importance of personalized engagement, and the future of digital advertising in sports. Always interesting to hear your thoughts on all things fan engagement, Casey! Watch the full interview here ⬇️ https://bit.ly/3yq8Cty
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2 Comments -
Robert Mazzucchelli
When we launch the video and blog content for our United States Professional Tennis Association collaboration in 2025, we will be putting our brand partners in front of of some incredibly high-value consumers. Your brand could be our partner! We have limited space for only FIVE brand partners from the following categories (first-signed, first-in): • automotive • financial services • credit cards • insurance • investment services • hydration • strength, conditioning and recovery • health food and nutrition • information technology • consumer electronics • mobile phones and service • household products • hardware • retail See your category in that list? (If we missed you category, let us know). We will deliver up to 75 MILLION brand impressions to this high-value consumer group through a variety of tactics, including brand/product integration in content, clickable ad overlays, award-winning video storytelling, provocative lower-third teasers, relevant email campaigns, social media posts and more. All with the recommendation and endorsement of our 14,000+ USPTA professional INFLUENCERS. Let’s talk about getting your brand in the program. Contact Robert Mazzucchelli to learn more. #sportsmarketing #sportssponsorship #sportsparticipation #tennisplayers #tennis #pickleballplayers #pickleball #padelplayers #padel #tennis #playersnotfans
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1 Comment -
Joanna Williams
Nike, the most successful sports brand in the world had the largest one-day drop in history, w/shares plunging 20% yesterday As UBS's Jay Sole wrote: “Fundamental trends at Nike are much worse than we realize...its lifestyle business needs a major reset” It’s b/c they’re not building communities You can't when 96% of your creator partnerships are short term They have 100's of millions of followers, but just 509 shares/month If you can't get people to spread your word, the algorithm will stop serving - you can't cut thru the noise of 202k years of content watched daily Plus creating 15 TikToks a month just isn’t sufficient when everyone is their own production studio and will soon scale themselves with ai They need more content that is personalized to each person And break them into communities of shared interests to engage w/them on the topics they care about b/c this is what powers everything online, including sales As Microsoft AI CEO said recently the economics of information are about to radically change The advent of AI + the democratization of content creation tools mean that every individual is now their own production studio Brands must keep pace, producing not just more content... but more personalized, relevant content that resonates with each segment of their audience When production becomes virtually costless, brands must position themselves as curators & facilitators of information flow within their communities This new paradigm requires a fundamental rethinking of marketing strategies And new data tools - not ones that track vanity metrics It's not about pushing products; it's about creating ecosystems where consumers can connect, share, and co-create with each other It can't be managed in a mass way, your consumers are not a monolith I'm tracking a super-user fashion community right now - they're ALL talking about a Fashion Nova "Darla Lace 2 Piece Set" right this second It happens to be about a product But yesterday it was about navigating emotional struggles in their personal &professional relationships... see screenshot below The narrative is primarily found on Instagram and has a saturation level of 100% Tapping into real time conversations is crucial to truly stay in tune w/their desires + interests It demands a deep understanding of community, constant engagement across multiple platforms, & the ability to navigate cultural nuances The future belongs to those who can master the art of fostering genuine connections, leveraging AI + other emerging technologies to create personalized experiences at scale, & positioning themselves as integral parts of their consumers' lives + identities Whoever has the real time data & empathy can help Nike thrive in this era they are the greatest sports brand in the world - they just need to find, segment, & empower the 100's of communities who adore them Since Tomorrow #thegreatfashionreset #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore
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82 Comments -
Brad Stewart
Turnarounds are so incredibly challenging. Success requires: 1) deeply understanding the market and true range of outcomes, 2) great strategy / decision making and 3) execution. Investor disappointment often comes from unrealistic expectations re: market demand. Management must be intellectually honest...and have the courage to explain what is...and the so what. And sooner and simpler is better. #peloton #turnarounds #valuecreation #alpha #strategy #wsj
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2 Comments -
Melissa Fraley Agguini
A Brand Without a Name: one can learn as much from failures as from successes. It's not too late for OpenAI to do a brand refresh (complete with Trademark Search and filing) to get things right. Relaunches can be hard, but with their user base already in hand they have a head start. One must recommend a branding exercise first, and this highlights the need for all companies to have a Chief Brand Officer. #brands #brandfails #mastertailor
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Sean Lee
James and I are interviewing Rachel Peters (Clean Age) this Friday for our pod, BrandBusters. CleanAge has been laser-focused on serving Gen Z, and they bucked the traditional 2010s CPG launch by going RETAIL FIRST instead of DTC FIRST. They have an awesome brand aesthetic and make products with better ingredients (and sustainable packaging). What should we ask Rachel? #CPG #podcasts #brandbusters
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10 Comments -
Ricky Frohnerath
Yes, I've started adding the "award-winning" descriptor to every relevant mention of this amazing marketing team and yours truly. You know that feeling when you've just survived production hell, you step back and take in the totality of what you all have conceived and managed to bring to life. You think, "It's done. And it's good!" Then you see the results and think "It worked!" Your colleagues agree, and usually, that's enough to carry the momentum into the next thing. And the next thing. And so on. Therein lies the challenge for high-performance teams. We yearn for the recognition, but the production cycle keeps turning. So I'm incredibly grateful to Evi Loveres--truly one of the most talented creative professionals in the industry--for breaking the cycle and championing this opportunity. In case you don't feel like clicking the link, Fictiv's annual State of Manufacturing report is my favorite campaign (and a beast of a project.) "State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions." Go ahead and click that link for a selection of creative assets developed for this comprehensive campaign. Results (June 2023 - April 2024) - Potential reach: 209.4M - 688 backlinks from 46 referring domains - 7K website users (4.7K new) - 600+ e-book downloads - 375 webinar registrants This campaign would not have been possible without my award-winning 😉 colleagues: Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva 🏆
25
4 Comments -
Wes Allen
Ideally, I would start with “Outdoor Retailer is dead, long live [Powerful brand name for this new show]!” My time in SLC was not what I expected—both in positive and negative ways. As I already alluded to, Emerald should strongly consider changing the name. The event that wraps up today in the Salt Palace is not recognizable as the heritage OR. It’s not the same brands, the same feel, the same buyers, or even the same smell. It’s something else: smaller, younger, rougher around the edges. Anyone who came to the show thinking they would get the old show was disappointed, which I think is a huge issue. Because the event itself wasn’t disappointing if you had different (or in my case, lower) expectations - it was pretty energetic, relatively well-attended, and to my eye, full of potential if a couple of other changes happened. Second, there is no way that this show should be in the middle of June. I’ll say it again: June is full, please come back again next month. The reps and retailers have spent the last 4 weeks looking at lines, and now we need to write orders with our major brands. OR isn’t about big brands anymore - it’s more of a show for peripheral brands. And while I did find four small companies to buy from, I did that at the expense of being back in my office. Meanwhile, I saw very few independent buyers from other states (because they are all in the same spot in the buying process). I did see a fair number of buyers from two other silos. There were badges from local Utah shops, and then there were the huge corporations. Most of the retailer badges I saw were from Wal-Mart, Sam’s, Urban Outfitters, TJX, Academy, and the like. Most of the attendees were people not directly involved in the buy/sell process. Tons of media, many service providers, and people just walking the show made it a little tough to get into booths in the afternoon. But the Emerald team that put this show together should feel great about the progress that they have made. It’s a way better scene than had been described by people who had gone to recent iterations. And you can see how this thing could work. Will I go back to OR? If it continues in its current timeframe, I don’t know that I would. Now that I am at home, looking at a pile of order forms I am already behind on, I am very stressed. Would I go to that show in July (or January for the winter season)? Yeah, I think that I would. My big orders would be done, and I would be looking to gamble a little with my remaining open-to-buy. It was fun, the vibe was good, and it felt like a place where I might find smaller brands that I could sell. Plus, I would suspect that a later-in-the-season show might attract other people to whom I am connected. Just don’t call it Outdoor Retailer. #outdoorindustry #outdoorretailer #specialtyretail
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43 Comments -
Katie Streeter Hurle
We're running a webinar for Brands in a couple of weeks' time on Retail Media from an Advertiser's perspective (all of the information can be found below). If you're a CPG Brand Manager, Shopper Marketer, Ecommerce Owner, or you're in Digital Marketing, this could be a helpful session for you. A lot of the content out there right now is based on the theory - our intention for this session is to make it super practical & based on real-life case studies of those who we think are getting it right. We have a great panel line up, so you'll be hearing contributions from brands on how they're working in their organisations to set up for success in this 'new world' of advertising and I'm hoping they'll also be brave enough to tell you what they've gotten wrong too!
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Holly Gibb
Happy to share our latest Gen Alpha Study capturing the media use and habits of 3000 US Kids and their Families. Check out why YouTube is #1, how YouTube Shorts is gaining popularity against TikTok and any more insights. Download now! URL - https://lnkd.in/eDvUskpc #toys #genalpha #digitalmarketing
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Murray Goldstein
Where were you when you first heard one of the most famous calls in sports history, the Miracle on Ice? Legendary broadcaster, Al Michaels, bursting after the triumphant 1980 Olympic men’s ice hockey team win over the USSR, “Do you believe in miracles? YESSSSSSSS!” A classic Cinderella story and against all odds, the underdog, ragtag crew of college and unknown kids shocked the world, taking the gold medal in historic fashion. With 30 days until the start of the 2024 Paris Olympics, Peacock and NBCUniversal announced a first-of-its-kind, personalized AI voice synthesis experience featuring Al Michaels’ voice and signature expertise across daily event highlights. With the power of AI on full display, truly an interesting experiment. Recaps will be narrated by AI with NBC Universal editors reviewing all audio and clip content for quality assurance and accuracy. Here’s a perfect example how marketers can lean in to ensure the finished product delivers: harnessing the power of AI technology to build loyalty, enhancing the customer experience, and monetizing it too. 😎 What if it works? Cool. 😨 Cringeworthy if it doesn’t? Absolutely. Weird? Curious? Scary? Would love to hear your perspective. https://lnkd.in/e4B_isbN https://lnkd.in/eMuT7gHC #Marketing #AI #Olympics #Human2Human
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Joe Epstein
Why We Play the Game Some interesting sports nuggets coming from Horowitz research that portends some significant growth for younger-than-cable/broadcast (basically, under 49) audiences via the new Venu streaming service. 🏈 Per Horowitz, 58% of sports viewers 18-34 and 57% of 35-49 yo indicated a likelihood to subscribe to Venu. (In all, 42% of 2,008 surveyed U.S. adults who identified themselves as "sports viewers" said they'll "likely" or "very likely" subscribe to Venu Sports, Horowitz said.) 🏈 🏈 This is decidedly good news for the service and validates the Venu Triumvirate’s move to future proof their business since 74% of cable subs cite ESPN as a “must have” and 48% of adults said that ESPN was important to their enjoyment of cable, more than any other channel (https://lnkd.in/gUJpccYR). 💥 But to put this into some perspective, Harris Poll research indicates only 35% of Millennials and GenZers watch sports on live broadcast (https://lnkd.in/g2fmbqtt). While this may not be quite an apples to apples (especially since Venu hasn't even launched), Morning Consult's extensive sports research indicates 52% GenZers say watching sports it’s not an important part of being a fan (https://lnkd.in/gujHRgDV). Foul the play or a second half comeback? I am betting on the latter if the Venu team understands how to engage the Zillenial fanbase in a meaningful way (ahem). Its gonna be a good game, that is for sure. https://lnkd.in/gCdPUGQe
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Dinavahi Srinivasa Ranganadh
Under Armour, the once competitive sportswear brand, has recently been struggling in the market due to slow sales growth, stock decline, and management controversies. However, the company's founder, Kevin Plank, has returned as CEO to address these issues. Under Armour is restructuring its business by focusing on innovation, product development, and reducing discounts. The brand needs to identify consumer preferences and adapt to stay relevant, especially with competitors like Hoka and On running shoes gaining ground. Under Armour's challenge is to define its identity as either a lifestyle or performance-based brand. One aspect that has been effective for the brand is its celebrity partnerships with athletes like Stephen Curry and Dwayne Johnson. With these changes, Under Armour hopes to regain its position in the sportswear market. #underarmour #nike #hoka #on #sportswear
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