Ken Mohring

Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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In an interview with Beet.TV at Cannes Lions 2024, TransUnion EVP of TruAudience® Growth Strategy Matt Spiegel explored how identity resolution plays a crucial role in enabling marketers to reach their target audiences across a heavily fragmented media landscape. “Identity resolution is a fundamental part of being a bold, big marketer,” Spiegel said. To learn more about how identity resolution underpins today’s successful marketing strategies — from planning through measurement — check out the full interview: https://gag.gl/wTQAEk #CannesLion2024 #Marketing #Advertising #Identity

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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B2B marketers are prioritizing data quality and technology to create effective GTM strategies. While audience growth and targeting remain challenges, underutilized channels like content syndication and programmatic advertising offer promising opportunities for B2B marketers seeking to expand their reach and revenue. Read this study to know more: https://lnkd.in/dSeBmJtQ #b2bmarketing #marketing #data #dataquality #programmaticadvertising #advertising #gtmstrategies

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Relevant non-endemic ads perfectly compliments retail media. Learn 4 ways to unlock the benefits of non-endemic advertising with Rokt. Well said, Jason Sigalos!

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#RetailData #Datadrivenmarketing understanding the overlap and unique audience reach of your publishers, data providers, and measurement partners is critical to succeeding in a rapidly changing identity landscape https://lnkd.in/gmwmRS9p Dollar General The Trade Desk

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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Like the idea of a #CDP -but not sure how to operationalize the tech internally? Don't miss this session from Aric Zion and team! See the details below.

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Want to learn more about the "State of Generative AI Use and Impact" report that Merritt Group just published? Listen to the latest Lay of the Brand podcast episode, in which our own Shahed Ahmed and Kelly Finneran discuss the results. https://lnkd.in/e8s3JRax

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Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/euA_fgRY #DataDrivenMarketing #MarketingStrategy

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Marketing, tech, and finance need to be on the same team if you want sustainable and lasting success in your marketing department, and as a company. Communication is key. Everyone needs to be on the same page, not just departments communicating with themselves. Get together for strategy building, and you'll find yourself with a clearer picture. #Marketing #MarketingStrategy #BusinessGrowth

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We've been pursuing two obsessions as a company this cycle: 1. Building the data infrastructure to put everything a campaign is doing into one easy to navigate and read place to facilitate more holistic assessments and decision making 2. Scaling those solutions down so that any campaign can use them to make smart choices whether they are our client or not The result of those tandem goals is Ascend, an analytics platform for campaigns with a combination of free feeds and some premium integrations that will allow them to track more or less anything impacting them. All of the initial free data tracking tools are up and running in Ascend, and the beta is open to anyone. Currently you can track data from: Digital advertising Organic social media Google Analytics ActBlue NGP News We have recently signed deals with Ad Impact and TVEyes to add competitive data from linear and streaming as well as media monitoring to our suite of data services (and I'll announce when that's live). It’s free to sign up, and those free tools will remain so forever, all you need is an email address. https://lnkd.in/g967n85S We view this as a permanent project so please flag any bugs, send any notes and make a pitch for an integration you think would be useful in the future. And if you want instructions or a demo please just message me and we'll send over/get you set up.

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At maslansky + partners, we live by four principles of good communication: plainspoken, positive, personal, and plausible. They're essential for clear and effective customer communications but sometimes challenging to apply--so I've been cataloging examples of how we help clients do just that. Here's a look at how even the thorniest disclosure language can do its job in a plainspoken way.

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As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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Check out these great speakers!! Join us to learn about best practices with #customerdata!!! Hot topics will include best-in-class #cx, cookie loss, personalization and privacy, and the right data for successful #AI!

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“First party data must come first.”

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The US federal government’s demand for AI tech includes $3.3 billion allocated in the 2025 federal IT budget, according to new analysis from the market research firm Canalys. Establishing channel partnerships can help businesses navigate this complex landscape, leveraging shared resources and expertise to win lucrative contracts. #FederalContracts #AIGrowth #ChannelPartnerships #Presspool Read more here 👉 https://lnkd.in/eCGiZXf9

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