Kendra Bracken-Ferguson

Los Angeles, California, United States Contact Info
12K followers 500+ connections

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Experience & Education

  • Wiley

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Publications

  • Influencer Data Mapping

    BrainTrust + Creator IQ

    INFLUENCER DATA MAPPING™—a proprietary BrainTrust service powered by Creator IQ—provides a marketing and advertising analytics solution to drive Return on Influencer (ROI) for both brands and the Influencers, analyzes who is following them, and makes strategic decisions on their behalf.

    This solution gives access to a media-based dashboard where users can track the performance of their Influencer Campaigns with dollar-value precision.

    - Demographic data
    - Brand affinities…

    INFLUENCER DATA MAPPING™—a proprietary BrainTrust service powered by Creator IQ—provides a marketing and advertising analytics solution to drive Return on Influencer (ROI) for both brands and the Influencers, analyzes who is following them, and makes strategic decisions on their behalf.

    This solution gives access to a media-based dashboard where users can track the performance of their Influencer Campaigns with dollar-value precision.

    - Demographic data
    - Brand affinities and adjacencies
    - Pre-defined audience architecture to measure against the traditional marketing funnel and media-based KPIs

    Other authors
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Honors & Awards

  • Prestigious Emerging Voice Award

    Purdue University College of Liberal Arts

  • "Mobile Women to Watch"

    Mobile Marketer

  • Featured as one of the twenty-eight most influential African American Women

    Essence Magazine

  • Keynote Speaker, Panelist and Educator

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    Kendra has been invited to speak at numerous conferences, events and companies about digital marketing, social media, influencers and the role of digital across organizations to drive results driven ROI.

  • Named Mashable's Top 10 Women in Communications

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Organizations

  • Visible Figures

    Member

    - Present

    Visible Figures is a private network of institutionally-backed Black women and non-binary founders, executives, and investors.

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