About
Courses by Keitha
Articles by Keitha
Activity
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I am looking forward to speaking at #MPC24! Of course the fact that it is in Atlanta (aka Transaction Alley), means I get to see many of my peeps…
I am looking forward to speaking at #MPC24! Of course the fact that it is in Atlanta (aka Transaction Alley), means I get to see many of my peeps…
Liked by Keitha Maciel
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Innovation in furniture design. #furnitureinnovation
Innovation in furniture design. #furnitureinnovation
Liked by Keitha Maciel
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With just under a week until voting begins for the new UK government, we dispatched our Regulatory Affairs Practice Lead—who's moonlighting as a news…
With just under a week until voting begins for the new UK government, we dispatched our Regulatory Affairs Practice Lead—who's moonlighting as a news…
Liked by Keitha Maciel
Experience & Education
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Marketing Edge Academy
View Keitha’s full experience
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Publications
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Fixed or ARM-Which Loan Program Should I Choose?
Atlanta Tribune-The Magazine
Real estate advice for homebuyers
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Neuromarketing - A Viable Approach to Predict Buyer Behavior
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This research paper explores the emergence of neuromarketing as a viable approach that is being used to predict purchase behavior. Neuromarketing studies gather and obtain objective information regarding consumer behavior based on the response to certain stimuli without having to rely on subjective self-reported responses as with traditional marketing research tactics. Based on this data, researchers are able to use a variety of neuromarketing tools to gauge appeal and purchase intent. The…
This research paper explores the emergence of neuromarketing as a viable approach that is being used to predict purchase behavior. Neuromarketing studies gather and obtain objective information regarding consumer behavior based on the response to certain stimuli without having to rely on subjective self-reported responses as with traditional marketing research tactics. Based on this data, researchers are able to use a variety of neuromarketing tools to gauge appeal and purchase intent. The entertainment, advertising along with food and beverage industry and others have used neuromarketing to predict buyer behavior validating its broad application with a strong value proposition of increasing sales and improving ROI.
Courses
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Behavioral Economics in Action
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Consumer Neuroscience & Neuromarketing
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Direct Response Copywriting
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Graphic Design & Visual Communications
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Principles of Persuasion
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Honors & Awards
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VIP- Woman of the Year, 2016-2017
National Association of Professional Women
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DMA International ECHO Award Finalist
Direct Marketing Association
Integrated marketing campaign
Languages
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English
Native or bilingual proficiency
Organizations
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National Association of Professional Women
Member
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Neuromarketing Science & Business Association
Member
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SuperNova Digital Atlanta Conference
Speaker
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Recommendations received
6 people have recommended Keitha
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Leah K. Rasori exemplifies the spirit of the CMO Collaborative - always connecting, sharing, and leading with authenticity. We're proud to have…
Leah K. Rasori exemplifies the spirit of the CMO Collaborative - always connecting, sharing, and leading with authenticity. We're proud to have…
Liked by Keitha Maciel
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The10-slide pitch deck works well for a VC or investment pitch. Another approach to a pitch deck for a sales presentation is to create a narrative…
The10-slide pitch deck works well for a VC or investment pitch. Another approach to a pitch deck for a sales presentation is to create a narrative…
Shared by Keitha Maciel
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Pitchdeck suggestions #creatingapitchdeck
Pitchdeck suggestions #creatingapitchdeck
Liked by Keitha Maciel
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🎥🚨 Exciting news! The wait is finally over – our Beaute In Tech TECH WEEK by a16z panel video is NOW LIVE on our YouTube channel! 📺💄💻 If you…
🎥🚨 Exciting news! The wait is finally over – our Beaute In Tech TECH WEEK by a16z panel video is NOW LIVE on our YouTube channel! 📺💄💻 If you…
Liked by Keitha Maciel
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COMING THIS FALL!! So happy to join incredible thought leaders and change agents in September to do my first TEDx Talk!! Many thanks to Tasha White…
COMING THIS FALL!! So happy to join incredible thought leaders and change agents in September to do my first TEDx Talk!! Many thanks to Tasha White…
Liked by Keitha Maciel
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Picked up my Enterprise Cloud Computing Diploma today. So much better than a digital copy!
Picked up my Enterprise Cloud Computing Diploma today. So much better than a digital copy!
Liked by Keitha Maciel
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Hey there, female founders!👋🏼 It's Christina from La Beauté PR, and I'm excited to share some big news with you today. As a fellow entrepreneur, I…
Hey there, female founders!👋🏼 It's Christina from La Beauté PR, and I'm excited to share some big news with you today. As a fellow entrepreneur, I…
Liked by Keitha Maciel
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Join Me at the Blockchain Futurist Conference I am excited to announce that I will be speaking at the Blockchain Futurist Conference on August 13…
Join Me at the Blockchain Futurist Conference I am excited to announce that I will be speaking at the Blockchain Futurist Conference on August 13…
Liked by Keitha Maciel
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Helpful business / product startup analysis. #startupchecklist
Helpful business / product startup analysis. #startupchecklist
Liked by Keitha Maciel
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No compliance team wants to unveil a string of false positives in their reports to leadership. While completely eliminating them may not be possible,…
No compliance team wants to unveil a string of false positives in their reports to leadership. While completely eliminating them may not be possible,…
Liked by Keitha Maciel
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