About
Articles by Katrina
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Use Scales in Qualitative Conversations as Springboards
Use Scales in Qualitative Conversations as Springboards
By Katrina Noelle
Activity
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Fraud is not just a tech problem, it's a human problem. Learning how it is all of our jobs to manage quality and fraud in #mrx with Roddy Knowles…
Fraud is not just a tech problem, it's a human problem. Learning how it is all of our jobs to manage quality and fraud in #mrx with Roddy Knowles…
Liked by Katrina Noelle
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Stay in the loop with the latest happenings from the Insights Association West Chapter! Sign up for our email list and never miss an update on…
Stay in the loop with the latest happenings from the Insights Association West Chapter! Sign up for our email list and never miss an update on…
Liked by Katrina Noelle
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Missed our webinar on "Inclusive Research, Universal Gains: Elevate Insights for All"? Want to learn how tailoring market research to include…
Missed our webinar on "Inclusive Research, Universal Gains: Elevate Insights for All"? Want to learn how tailoring market research to include…
Shared by Katrina Noelle
Experience & Education
Licenses & Certifications
Volunteer Experience
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Master of Science in Marketing Research Advisory Board Member
Michigan State University
- Present 1 year 3 months
Education
https://broad.msu.edu/masters/marketing-research/partnerships/
Board members have a passion for marketing research, a commitment to advancing the value of MSU's work, a desire to improve the status of marketing researchers as senior strategists/advisors, and a willingness to help develop the next generation of business and marketing leaders. -
MSMR Mentor
Master of Science in Market Research: Michigan State University
- Present 11 months
Education
The goal of this program is to help MSU MSMR students better prepare for their career journey through conversation with an alumnus and industry professionals.
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Guest Lecturer
University of San Francisco
- Present 4 years 7 months
Education
Guest Speaker for Consumer Behavior course in the Department of Marketing, School of Management, USF
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Director Of Events
Insights Association West Chapter
- Present 2 years 5 months
The Director Of Events shall lead the overall planning and strategy to create meaningful and impactful events (live or virtual) that provide education, foster strong connections in the Insights community, increase revenue, and acquire new supporters to the Chapter https://www.insightsassociation.org/Membership/Chapters/West
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Leadership Council Member
NSBA Leadership Council
- Present 11 months
Civil Rights and Social Action
The Leadership Council is a group of small business owners who make up NSBA’s grassroots network working towards having representation in every congressional district to impact small business issues. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small business a seat at the table as Congress and regulators take up key small-business proposals.
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San Francisco Chapter Member
Women Presidents Organization
- Present 9 months
Civil Rights and Social Action
The Women Presidents Organization (WPO) is a non-profit membership organization
where dynamic and diverse women business leaders around the world tap into collective
insight with exclusive access to entrepreneurial equals, innovative ideas, and executive
education. WPO members have guided their business to generate at least $2 million USD in
gross annual sales (or $1 million USD for a service-based business). Each WPO chapter
serves as a professionally-facilitated peer advisory…The Women Presidents Organization (WPO) is a non-profit membership organization
where dynamic and diverse women business leaders around the world tap into collective
insight with exclusive access to entrepreneurial equals, innovative ideas, and executive
education. WPO members have guided their business to generate at least $2 million USD in
gross annual sales (or $1 million USD for a service-based business). Each WPO chapter
serves as a professionally-facilitated peer advisory group for members where they can
harness the momentum of their successes and cultivate new strategies that will take them
even further. Learn more at women-presidents.com. -
Mentor
Women In Research (WIRe)
- Present 7 years 7 months
https://www.womeninresearch.org/mentoring/
Through this award-winning, global program, WIRe directly empowers supportive business relationships among women in the marketing research industry. We match seasoned professionals with 10 or more years of industry experience one-to-one with women new(er) to market research. I'm honored to be in my second year as a Mentor in this program. -
Women in Leadership Advisory Member
Transformative Leadership at UCR University Extension
- Present 10 months
Education
Proud to be a Women in Leadership Advisory Member for University of California Riverside, Extension
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Advisory Council Member
Women In Leadership
- Present 10 months
Education
Women in Leadership Executive Program at University of California, Riverside Extension
Persistent issues, market uncertainty, a multigenerational workforce, and a shorter shelf life for knowledge have placed a premium on reskilling and upskilling. By assembling and empowering Advisors in support of our university programs, we can collaborate to provide leaders and workforces with the skills needed to strengthen and grow businesses. Collectively, we can work to influence learning
and…Women in Leadership Executive Program at University of California, Riverside Extension
Persistent issues, market uncertainty, a multigenerational workforce, and a shorter shelf life for knowledge have placed a premium on reskilling and upskilling. By assembling and empowering Advisors in support of our university programs, we can collaborate to provide leaders and workforces with the skills needed to strengthen and grow businesses. Collectively, we can work to influence learning
and development efforts and help professional development adapt to meet the growing requirements of today’s world. -
WIRe Accelerate Mentor
Women In Research (WIRe)
- Present 3 years 7 months
Education
Professional Development program/series to guide WIRe mentoring relationships, as well as provide great tools to grow in our industry.
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WBE Mentor
WBENC
- Present 6 years 3 months
http://www.wbenc.org/sep-mentors/
The WBENC SEP Mentorship program seeks to enhance the experience of the students throughout SEP including; pitch competition preparation, networking at the National Conference & Business Fair, and ongoing support as students look to successfully launch their business and begin their careers. -
Mentor
BAARC - Bay Area Advertising Relief Committee
- Present 2 years 5 months
The mentorship program was originally launched by BAARC in 2010 as a way to create learning opportunities for mentees and mentors in the areas of career and personal growth, leadership development, and group dynamics. In 2022, BAARC joined forces with sfBIG and AMA SF to create a mentorship program inclusive of the entire marketing and advertising community in the Bay Area.
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Online Qual / Communities Workgroup
GRBN (Global Research Business Network)
- 1 year 1 month
http://grbnnews.com/grbn-initiatives/engage-handbook/
I volunteered as a member of the qualitative workgroup to collaborate on ENGAGE, a handbook full of practical advice to help you create great user experiences. ENGAGE contains 10 golden tips that we believe everyone should follow to increase participant engagement, and contains a wealth of tips specific to online communities, online surveys, passive metering, and qualitative research. -
Co-Chair, San Francisco Chapter
Qualitative Research Consultants Association
- 3 years
Education
As Chapter Co-Chair Katrina works to bring content and networking opportunities to her local chapter members and grow the organization's membership in the San Francisco Bay area.
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2015-16 Sponsorship Committee Co-Chair
Qualitative Research Consultants Association
- 2 years 1 month
Education
Sponsoring the QRCA is truly the best opportunity for research suppliers to make valuable connections with a culture that is warm and collegial where learning, networking, and fun are emphasized and where relationships and connections to new tools are made and maintained!.
As Sponsorship Chair Katrina works to connect supporters to the organization by way of exhibiting at or sponsoring the Annual Conference and/or joining as an Annual Partner…Sponsoring the QRCA is truly the best opportunity for research suppliers to make valuable connections with a culture that is warm and collegial where learning, networking, and fun are emphasized and where relationships and connections to new tools are made and maintained!.
As Sponsorship Chair Katrina works to connect supporters to the organization by way of exhibiting at or sponsoring the Annual Conference and/or joining as an Annual Partner. http://www.qrca.org/events/event_details.asp?id=594194 -
Events Committee
W.O.M.A.N., Inc.
- 2 years 1 month
Civil Rights and Social Action
Women Organized to Make Abuse Nonexistent, Inc. (W.O.M.A.N., Inc.) has operated since 1978 as a community-based, multi-service agency, serving survivors of domestic violence in San Francisco and the larger Bay Area.
Katrina served on the committee dedicated to planning and executing fundraising events throughout the year to promote awareness and drive support to the organization.
https://donatenow.networkforgood.org/WOMANINC
Courses
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Collaborative meetings in Miro verified skill
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Culturally Intelligent Training participants have developed their cultural intelligence to effectively communicate and work with diverse audiences
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Data Privacy in Qualitative Research Certificate
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Honors & Awards
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IPC Laureate Certification
Insights Association
Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a lifetime recognition of distinction in the field. Laureates are nominated by their peers, chosen by IA’s IPC committee, and approved by the IA board. Certified Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and…
Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a lifetime recognition of distinction in the field. Laureates are nominated by their peers, chosen by IA’s IPC committee, and approved by the IA board. Certified Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and students, and fulfill the role of ambassador for the industry and the Insights Association. Laureates are listed here as a resource to IA members seeking support and guidance.
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Rising Star Award
QRCA
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