Katrina Noelle

San Francisco Bay Area Contact Info
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About

People are fascinating. And they want to be seen and heard and appreciated for who they…

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Experience & Education

  • KNow Research - Qualitative Market Research Consulting Services

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Licenses & Certifications

Volunteer Experience

  • Michigan State University Graphic

    Master of Science in Marketing Research Advisory Board Member

    Michigan State University

    - Present 1 year 3 months

    Education

    https://broad.msu.edu/masters/marketing-research/partnerships/
    Board members have a passion for marketing research, a commitment to advancing the value of MSU's work, a desire to improve the status of marketing researchers as senior strategists/advisors, and a willingness to help develop the next generation of business and marketing leaders.

  • Master of Science in Market Research: Michigan State University Graphic

    MSMR Mentor

    Master of Science in Market Research: Michigan State University

    - Present 11 months

    Education

    The goal of this program is to help MSU MSMR students better prepare for their career journey through conversation with an alumnus and industry professionals.

  • University of San Francisco Graphic

    Guest Lecturer

    University of San Francisco

    - Present 4 years 7 months

    Education

    Guest Speaker for Consumer Behavior course in the Department of Marketing, School of Management, USF

  • Insights Association West Chapter Graphic

    Director Of Events

    Insights Association West Chapter

    - Present 2 years 5 months

    The Director Of Events shall lead the overall planning and strategy to create meaningful and impactful events (live or virtual) that provide education, foster strong connections in the Insights community, increase revenue, and acquire new supporters to the Chapter https://www.insightsassociation.org/Membership/Chapters/West

  • Leadership Council Member

    NSBA Leadership Council

    - Present 11 months

    Civil Rights and Social Action

    The Leadership Council is a group of small business owners who make up NSBA’s grassroots network working towards having representation in every congressional district to impact small business issues. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small business a seat at the table as Congress and regulators take up key small-business proposals.

  • Women Presidents Organization Graphic

    San Francisco Chapter Member

    Women Presidents Organization

    - Present 9 months

    Civil Rights and Social Action

    The Women Presidents Organization (WPO) is a non-profit membership organization
    where dynamic and diverse women business leaders around the world tap into collective
    insight with exclusive access to entrepreneurial equals, innovative ideas, and executive
    education. WPO members have guided their business to generate at least $2 million USD in
    gross annual sales (or $1 million USD for a service-based business). Each WPO chapter
    serves as a professionally-facilitated peer advisory…

    The Women Presidents Organization (WPO) is a non-profit membership organization
    where dynamic and diverse women business leaders around the world tap into collective
    insight with exclusive access to entrepreneurial equals, innovative ideas, and executive
    education. WPO members have guided their business to generate at least $2 million USD in
    gross annual sales (or $1 million USD for a service-based business). Each WPO chapter
    serves as a professionally-facilitated peer advisory group for members where they can
    harness the momentum of their successes and cultivate new strategies that will take them
    even further. Learn more at women-presidents.com.

  • Women In Research (WIRe) Graphic

    Mentor

    Women In Research (WIRe)

    - Present 7 years 7 months

    https://www.womeninresearch.org/mentoring/
    Through this award-winning, global program, WIRe directly empowers supportive business relationships among women in the marketing research industry. We match seasoned professionals with 10 or more years of industry experience one-to-one with women new(er) to market research. I'm honored to be in my second year as a Mentor in this program.

  • Transformative Leadership at UCR University Extension Graphic

    Women in Leadership Advisory Member

    Transformative Leadership at UCR University Extension

    - Present 10 months

    Education

    Proud to be a Women in Leadership Advisory Member for University of California Riverside, Extension

  • Women In Leadership Graphic

    Advisory Council Member

    Women In Leadership

    - Present 10 months

    Education

    Women in Leadership Executive Program at University of California, Riverside Extension
    Persistent issues, market uncertainty, a multigenerational workforce, and a shorter shelf life for knowledge have placed a premium on reskilling and upskilling. By assembling and empowering Advisors in support of our university programs, we can collaborate to provide leaders and workforces with the skills needed to strengthen and grow businesses. Collectively, we can work to influence learning
    and…

    Women in Leadership Executive Program at University of California, Riverside Extension
    Persistent issues, market uncertainty, a multigenerational workforce, and a shorter shelf life for knowledge have placed a premium on reskilling and upskilling. By assembling and empowering Advisors in support of our university programs, we can collaborate to provide leaders and workforces with the skills needed to strengthen and grow businesses. Collectively, we can work to influence learning
    and development efforts and help professional development adapt to meet the growing requirements of today’s world.

  • Women In Research (WIRe) Graphic

    WIRe Accelerate Mentor

    Women In Research (WIRe)

    - Present 3 years 7 months

    Education

    Professional Development program/series to guide WIRe mentoring relationships, as well as provide great tools to grow in our industry.

  • WBENC Graphic

    WBE Mentor

    WBENC

    - Present 6 years 3 months

    http://www.wbenc.org/sep-mentors/
    The WBENC SEP Mentorship program seeks to enhance the experience of the students throughout SEP including; pitch competition preparation, networking at the National Conference & Business Fair, and ongoing support as students look to successfully launch their business and begin their careers.

  • BAARC - Bay Area Advertising Relief Committee Graphic

    Mentor

    BAARC - Bay Area Advertising Relief Committee

    - Present 2 years 5 months

    The mentorship program was originally launched by BAARC in 2010 as a way to create learning opportunities for mentees and mentors in the areas of career and personal growth, leadership development, and group dynamics. In 2022, BAARC joined forces with sfBIG and AMA SF to create a mentorship program inclusive of the entire marketing and advertising community in the Bay Area.

  • GRBN (Global Research Business Network) Graphic

    Online Qual / Communities Workgroup

    GRBN (Global Research Business Network)

    - 1 year 1 month

    http://grbnnews.com/grbn-initiatives/engage-handbook/
    I volunteered as a member of the qualitative workgroup to collaborate on ENGAGE, a handbook full of practical advice to help you create great user experiences. ENGAGE contains 10 golden tips that we believe everyone should follow to increase participant engagement, and contains a wealth of tips specific to online communities, online surveys, passive metering, and qualitative research.

  • Qualitative Research Consultants Association Graphic

    Co-Chair, San Francisco Chapter

    Qualitative Research Consultants Association

    - 3 years

    Education

    As Chapter Co-Chair Katrina works to bring content and networking opportunities to her local chapter members and grow the organization's membership in the San Francisco Bay area.

  • Qualitative Research Consultants Association Graphic

    2015-16 Sponsorship Committee Co-Chair

    Qualitative Research Consultants Association

    - 2 years 1 month

    Education

    Sponsoring the QRCA is truly the best opportunity for research suppliers to make valuable connections with a culture that is warm and collegial where learning, networking, and fun are emphasized and where relationships and connections to new tools are made and maintained!.
    As Sponsorship Chair Katrina works to connect supporters to the organization by way of exhibiting at or sponsoring the Annual Conference and/or joining as an Annual Partner…

    Sponsoring the QRCA is truly the best opportunity for research suppliers to make valuable connections with a culture that is warm and collegial where learning, networking, and fun are emphasized and where relationships and connections to new tools are made and maintained!.
    As Sponsorship Chair Katrina works to connect supporters to the organization by way of exhibiting at or sponsoring the Annual Conference and/or joining as an Annual Partner. http://www.qrca.org/events/event_details.asp?id=594194

  • W.O.M.A.N., Inc. Graphic

    Events Committee

    W.O.M.A.N., Inc.

    - 2 years 1 month

    Civil Rights and Social Action

    Women Organized to Make Abuse Nonexistent, Inc. (W.O.M.A.N., Inc.) has operated since 1978 as a community-based, multi-service agency, serving survivors of domestic violence in San Francisco and the larger Bay Area.
    Katrina served on the committee dedicated to planning and executing fundraising events throughout the year to promote awareness and drive support to the organization.
    https://donatenow.networkforgood.org/WOMANINC

Courses

  • Collaborative meetings in Miro verified skill

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  • Culturally Intelligent Training participants have developed their cultural intelligence to effectively communicate and work with diverse audiences

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  • Data Privacy in Qualitative Research Certificate

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Honors & Awards

  • IPC Laureate Certification

    Insights Association

    Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a lifetime recognition of distinction in the field. Laureates are nominated by their peers, chosen by IA’s IPC committee, and approved by the IA board. Certified Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and…

    Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a lifetime recognition of distinction in the field. Laureates are nominated by their peers, chosen by IA’s IPC committee, and approved by the IA board. Certified Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and students, and fulfill the role of ambassador for the industry and the Insights Association. Laureates are listed here as a resource to IA members seeking support and guidance.

  • Rising Star Award

    QRCA

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