“When I worked at L’Oréal USA, I reported to Kat Peeler, VP SoftSheen.Carson from 2004 to 2008. Kat’s mission was to develop the first US-based global marketing team post-acquisition in order to create its innovation funnel and accelerate the rate of new product launches. Merging an outside brand into a reputed multi-national corporation while keeping its unique flair is a robust challenge and Kat crafted her team with care, garnering a diverse group of skills from both outside the company and within. Kat was my first boss to practice situational leadership. As a neophyte developer, many aspects of the job were foreign to me initially. During this time, Kat provided structured direction on next steps to help me focus on the tasks at hand. As I became more experienced, she became less directive and more supportive, giving me latitude to test new ideas and make mistakes. When I became a subject matter expert, I felt fully empowered to bring forth new proposals and run my projects. Her always-open door still allowed me to sound her for advice if needed. I always walked away from our discussions with more clarity. A true people developer, Kat paid as much attention to building a robust innovation funnel as she did to developing her team despite the inconvenience it may have posed, for example, by enrolling all her direct reports in the same week-long training. The skills we gained during the training made us more persuasive leaders individually and strengthened the “esprit de corps” among us. It also enabled us to be our respective accountability coaches in Senior Management Meetings from that moment forward. Kat is curious, determined, resilient and positive. She is an excellent communicator – both verbally and in writing. As her direct report, this was particularly important during performance reviews. Her feedback was always specific, measured, illustrated and benevolent. This made it simple to establish a roadmap for change when needed. Finally, the trait I most appreciated about Kat was her commitment to empowerment. During budget cuts for example, she would always communicate the global amount to be cut. But she let her direct reports determine how to make those cuts, which was a powerful way to give control back where it had been rescinded. Over the four years of our collaboration, I developed a deep respect and appreciation for Kat. And while I was sad she left, it was very revealing and inspiring that L’Oréal promoted her to another strategic, higher visibility role. ”
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Experience & Education
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Honors & Awards
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Hall of Fame Honoree - Inducted in the Inaugural Class
Johnson City Schools, Johnson City, Tennessee
One of 20 people selected for the inaugural class of the Johnson City Schools Hall of Fame. The Hall of Fame was created to celebrate and honor Johnson City Schools' alumni, educators, and individuals who have distinguished themselves from their peers for their accomplishments, years of service, and success. It honors the path the honorees helped carve to make Johnson City Schools a great beacon of academic excellence.
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Kellogg Entrepreneur Showcase Presenter
Kellogg School of Management - Northwestern University
Eco Guar Group was honored to be selected as a presenter in the first-ever Kellogg Entrepreneur Showcase.
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New York University - Graduate School Guest Lecturer
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W.I.S.E Talk Panelist
Women In Science Entrepreneurs (W.I.S.E)
Panel discussion created to inspire and support young women interested in science and entrepreneurship.
http://wiseconvo.com
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Business Today's International Conference Executive Seminar Leader
Business Today's 41st Annual International Conference associated with Princeton University
"Disruption and Innovation" Executive Seminar Leader
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Profile on Inc.com -- 8 Steps for Success in your Dream Career
Inc.com
See above for detail and article
https://www.inc.com/jeremy-goldman/8-steps-for-success-in-your-dream-career.html -
Princeton Black Alumni Conference Speaker
Princeton University
"Alumnae Speak" session speaker
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REACH Marketing and Advertising Conference Speaker
Princeton University
https://adthis.princeton.edu/2014/04/05/women-in-marketing-and-advertising-panel-kat-peeler/
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AdThis Marketing and Advertising Speaker
Princeton University
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Top Executives in Marketing & Advertising
Black Enterprise Magazine
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Top Women Executives in Advertising & Marketing
Black Enterprise Magazine
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Top Executives in Marketing & Advertising
Black Enterprise Magazine
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Top Executives in Marketing & Advertising
Black Enterprise Magazine
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Who's Who
Sophisticate's Black Hair Magazine
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Black Hair Documentary Film Screening Panelist with actress Vivica Fox
Essence Magazine and SoftSheen-Carson
“My Nappy Roots: A Journey Through Black Hair’itage” documentary premiere screening panelist
https://wwd.com/fashion-news/fashion-features/softsheen-sponsors-hair-flick-540053/ -
Dynamic Women in Business Conference Speaker
Harvard Business School
"Embracing Diversity in the Workplace" session speaker
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Kellogg School Marketing Conference Speaker
Kellogg School of Management - Northwestern University
"Expanding Globally...into the U.S." session speaker
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HBA Conference Session Speaker
HBA Health and Beauty America Conference - New York City
“Personal Care Marketing” session speaker
Topic: BREAKING THE PARADIGM: How a Fresh Approach to Haircare Can Invigorate Today's Haircare Consumers
See above for detail and speech -
"Marketer of the Next Generation" Award Winner
Brandweek Magazine
Recognized by Brandweek as 2003 Marketer of the Next Generation. Award based on the strategic brand management innovation, distinction and excellence of Fructis launch.
Link to article:
https://drive.google.com/file/d/1V6KffskNFf5Zsphi90u26LjvOTG_l5sw/view?usp=sharing -
Business School Guest Lecturer
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Taught a series of Brand Strategy Case Study Classes on Fructis launch
> Wharton School of University of Pennsylvania - Feb 2003
> Columbia University Business School - Oct 2003
> Stern School of New York University - Oct 2003
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