Katie Wengenroth, CMP

Travel Experiences Top Program Impact, According to 76 Industry Program Planners in This Survey.... Industry planners surveyed for this recent report from the Incentive and Engagement Solution Providers of the Incentive Marketing Association.   Interesting note: Of the companies surveyed. gift cards, brand name merchandise, individual or family travel, and pre-denominated cash/debit cards are the most frequently offered award options. #incentives #rewards #recognition https://lnkd.in/eScDj5cC

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This BizBash blog article underscores just how vital a clear mission statement is for pulling off successful trade shows and exhibits. It’s all about knowing why you’re hosting the event right from the start, which helps align your planning, draw in the right crowd, and create a seamless and memorable experience. By asking the right questions and keeping that mission front and center, you can design events that hit your strategic goals and leave a lasting impact. Read the article here: https://bit.ly/3KQdWth #ExhibitOptions #TradeShowMarketing #EventMarketing #ExhibitCanHelp #OurTeamIsYourTeam

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Watch as our own, Seth Orozco, MBA, dives into the latest industry trends from the State of Destination Marketing Report 2024! We partnered with top organizations to survey 300+ destination marketers and uncover these critical insights. What you’ll gain: Data-Driven Strategies: Use data to refine your marketing tactics. Performance Insights: Learn what’s working and what’s not in digital marketing. Trend Analysis: Get ahead with the latest trends in the media landscape. Join us for this quick webinar to transform your destination marketing efforts. #DestinationMarketing #TravelTrends #TravelTech

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Landing media coverage can feel like scaling Everest in flip flops in heavy fog and crippling sleet! You crafted the perfect pitch, targeted the right journalists, and hit send... then silence. You are on the trail and ready to climb…but visibility is poor and you aren’t getting much feedback to help you carve out your next move. Fear not, entrepreneurs and experts! As a 20-year PR pro in LA, I'm here to assure you that PR is a long game and that I rarely land a media win without multiple conversations and a series of efforts. For me, I have found that the “riches” of PR lie in the follow up:well-timed follow-up can be all the difference between securing that coveted interview and getting buried and unnoticed in a journalists’ inbox. Keep these 5 tips in mind while following up and securing media wins: Respect the Climb: Patience is Key Hold your horses! Journalists are juggling shifting deadlines and editorial demands. Give your pitch AT LEAST 3-5 business days to breathe before following up, as a general rule of thumb. Some markets and mediums require a little more or a little less time between following up. The Courteous Climber: Keep it Short & Sweet Think professionally, and do not be pushy. Your follow-up email should be concise and courteous. Briefly remind the journalist of your name, pitch topic, and its potential value to their audience. Adding Value to the Ascend: The Fresh Angle Bonus points for hustle! Did you find some new data or a fresh angle on your story since your first pitch? Mention it! This shows you're on top of your game and keeps your story sizzling hot. Knowing When to Descend: Graceful Exits Even seasoned climbers know when to turn back. One or two follow-ups are golden, but after that, thank them and move on. There are plenty of other journalists out there who might be a perfect fit for your story…maybe try a different point of contact at the same outlet. Building Relationships: Beyond the Summit The follow-up isn't the end of the journey…it's the beginning! By following these tips, you'll show journalists you're a reliable source with valuable stories and insights to share. This paves the way for future opportunities and a media strategy that rocks! Now go out there, conquer those media mountains, and earn those media placements! Happy pitching!

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7 social media marketing tips for restaurants in 2024 #marcydesign #bestideas #webdesign #websitedesign

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ThoughtShift have summarized current and emerging digital marketing trends in travel and tourism across the US. https://bit.ly/4bdTk96 Uncover: - The most popular media channels amongst travelers - Trending destinations and influences - Consumer behaviors #traveltrends #travelmarketing #traveladvertising #socialadvertising #destinationmarketing #digitalmarketingtrends #AI #travel

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We do more than just pointing out areas where you can capitalize on your event investment—a portfolio audit gives you a roadmap & helps you focus on ultimate results. See the difference our strategic solution can make for your brand: https://lnkd.in/e_3BPWJG #BrandActivations #PortfolioAnalysis #EventProfs #MarketingProfs #EventsPortfolio

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Great insights from Acxiom's Olivia Norsworthy about reaching travel planners with the right messages and deals as they plan their dream getaway. Read more to learn about how you can refine your travel and entertainment marketing campaigns:

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Bringing human-centered design into digital government services is something we prioritize at PayIt. With the role of chief customer experience officer, New York is focusing on a customer experience agenda, putting residents at the center of everything they do. Learn more about the state's initiatives here: https://okt.to/HfjEYC #GovTech #UserExperience #DigitalGovernment

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Today’s pace of change prompts us to review #incentivetravel plans annually to share and build off ideas and experiences. 💡 The key is to pay attention to what’s on the horizon and run toward change. 🌎 ✈ 🎁

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Thanks to Michael Estrin and Content Marketing Institute for highlighting our amazing client Annie Granatstein at Marriott International in this great piece on how to think about measuring the impact of content. A few key points: - Traditional metrics focus on ROI, but content marketing demands a nuanced approach to demonstrate its impact on business objectives. - Effective content marketing starts with aligning strategies to business objectives. This alignment helps in selecting the right metrics to track and communicate performance. - Persistence, trust, and clear communication are essential to gain and maintain support from top management. This involves demonstrating how content serves broader business goals, not just immediate returns. - Content marketing is not just about direct returns; it's a long-term strategy aimed at building trust and authority, which are pivotal for converting senior decision-makers into loyal customers-- Ensure you have ways to track this over time. #contentmarketing #contentintelligence #knotch https://lnkd.in/gmeiQu23

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Discover how emerging tech is enhancing travel partnerships to boost ROAS! 🚀 Learn more in this insightful article by my colleague Aftab Aslam, Sr. Director of Customer Solutions: https://okt.to/Dfb2OU

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In the face of rising costs and growing choice, 66% of consumers say that experience is still more important than price when dining out. This report has some really interesting insights on how the restaurant industry can win, delight, and keep more customers by delivering better experiences. Worth a read! Bill Chidley Alexa Jewell Schaefer Rebecca Dersh Andrew Carpenter ChangeUp

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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If you're in the events industry, you should absolutely be tuning into Goldcast's Hacks and Hot Takes segment during Event Marketers Live! I've picked up so many helpful productivity tips from the events pros on their webinars. Check out a few sanity-saving tips from Tonya H. and I in the video below ⬇️

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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Our latest global research report. Packed with insights on the "New Traveler", their motivations and how they have reimagined travel in 2024. Enjoy 50+ pages of custom intel: https://lnkd.in/g3VztxTT

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Those in the industry may already know how busy the tourism marketing sector is as of late. However, these trends won’t slow down in the future. A quick read on best tourism marketing strategies here:

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