About
Contributions
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How can B2B companies use PR to increase brand awareness?
Your PR strategy should not only be aligned with your marketing and business strategy, they should be intertwined. And as much as there is a need to form the goals, objectives, tactics, and metrics, be sure to strategize your integrated execution, too. It is imperative to be conscious of the fact that your audience does not view your brand in channel siloes. While some internal teams might consider branding someone else’s element to handle, the teams that understand that it’s one brand, once voice are the ones that break through. It’s the consistency of the overarching message delivered in the channel-appropriate ways that creates impact. Don’t wait for everyone to be too busy to connect, plan for that from the get-go.
Activity
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I got to watch something great the other day. A small business owner (and long-time Verizon wireless customer) switching their lines to Verizon…
I got to watch something great the other day. A small business owner (and long-time Verizon wireless customer) switching their lines to Verizon…
Liked by Katie Ferrigno
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For lifestyle brands, cultural activations are causing a stir. It’s a sign of the times. Vogue World and the Paris Fashion Week, LVMH and the…
For lifestyle brands, cultural activations are causing a stir. It’s a sign of the times. Vogue World and the Paris Fashion Week, LVMH and the…
Liked by Katie Ferrigno
Experience & Education
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Ogilvy
View Katie’s full experience
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Licenses & Certifications
Volunteer Experience
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Volunteer
Animal Haven
- 4 months
Animal Welfare
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Campus Speaker
ANA Educational Foundation
- Present 6 years 4 months
Education
Presenting case studies and sharing my professional story to inspire the next generation of marketers.
“Katie was very engaging, inspiring to students, interesting and very nice. Her presentation was right on target.” Professor at Yeshiva University
- “Katie’s presentation gave me insight into the real world of social media marketing.” Student at Yeshiva University
- “She explained her personal experience and how she tried all different aspects and found…Presenting case studies and sharing my professional story to inspire the next generation of marketers.
“Katie was very engaging, inspiring to students, interesting and very nice. Her presentation was right on target.” Professor at Yeshiva University
- “Katie’s presentation gave me insight into the real world of social media marketing.” Student at Yeshiva University
- “She explained her personal experience and how she tried all different aspects and found what she loves. Great presentation.” Student at Yeshiva University
- “Katie spoke to us about being social strategist which I think is interesting. I loved learning about the campaign her and her team ran and how exactly everything was put into action. She gave me a pathway of a career I potentially may want to work in. I really enjoyed listening to Katie, because it was easy to connect with her. She was very nice, energetic and passionate about her job. I enjoyed listening to her and how she started her own business and the fact that she is where she is today, because she worked so hard. I know that even though it is difficult to find a job, Katie taught me that as long you keep trying, something good will come from it.” Student at Yeshiva University
- “I loved the passion of the speaker. Great presentation.” Student at Yeshiva University
- “I greatly enjoyed it and it really raised my interest in the area. Was an amazing presentation.” Student at Yeshiva University -
Mentor
PENCIL, Inc.
- 3 months
Education
I was a volunteer mentor for PENCIL, Inc's Future Marketer's Program, introducing the fundamentals of marketing to fifth graders attending inner city schools in NYC. We worked on projects together, taught them marketing vocabulary and shared some of the cool work we're proud of.
Courses
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Advertising Campaigns
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Brand Marketing
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Consumer Behavior
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Creativity in Advertising
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Desktop Publishing
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High Concept in New Media
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Integrated Marketing Communications I
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Integrated Marketing Communications II
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Marketing Communications I
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Marketing Communications II
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Principles of Marketing
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Public Relations Cases & Plans
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Public Relations Concepts
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Qualitative Research
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Quantitative Research
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Social Media & Internet Marketing
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Strategic Marketing
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Projects
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Social Media Marketing Plan
Our Social Media Marketing Plan project is designed as "real world" experience for our team. Our client is Capital Tanning, located in Providence, R.I. Some marketing goals are to use social media to build brand recognition, promote products and services, generate viral buzz and encourage brand loyalty.
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Volunteer Community Manager - Cure Alliance for Mental Illness
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Developed a social media strategy for Cure Alliance for Mental Illness focusing on how to best engage the existing community and to grow the audience and spread the message of furthering research to cure mental illnesses that affect not only the diagnosed, but their family, friends and support systems.
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Freelance writing (SEO) - IdeaRocket Animation Studios
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See projectA long-form writing piece with a focus on Search Engine Optimization
More activity by Katie
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Creative is the most valueable variable for unlocking business returns on TikTok ⭐️🌟.
Creative is the most valueable variable for unlocking business returns on TikTok ⭐️🌟.
Liked by Katie Ferrigno
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