Kate Haughton

Newton Centre, Massachusetts, United States Contact Info
3K followers 500+ connections

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About

An accomplished executive with strong business and financial acumen who links marketing…

Activity

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Experience & Education

  • Fusion Worldwide

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Volunteer Experience

Courses

  • Dale Carnegie Courses: Delivering Impactful Presentations

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  • HTML Design Development

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Projects

  • Foxrock Painting

    www.foxrockpainting.com

  • Digital Demand Generation Site: "Rethink"

    - Present

    Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their…

    Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their business.

    Storytelling through video and eBooks: The campaign drives thought leadership through original content, much of which features our own IBMers to tell the story – to inspire others to become part of our vision. Plus, even more studies, white papers and reports tailored to what each audience cares about in one central place, so it’s easy to find relevant information.

    Social and ready to share: We’re driving social into the very heart of the campaign.
    • Rethink Your Customer features the profile photos of anyone who tweets using a subset of hash tags listed in the Tweets below. Include at least one of them when you Tweet and be featured in an IBM campaign!
    • Read any of the campaign’s eBooks and you’ll see they’ve been pre-populated with ready-to-use tweets to amplify the word.
    • Interactive statistics on the site are fun and interesting to share • No need to retype, just click the social icons and your stat pre-populates to share with a simple click!

    RethinkYourCustomer.com is making it possible to connect online and socially with thousands, worldwide, who are looking for the smartest solutions that put their customers into context and into the center of business – and IBM Smarter Commerce is leading the way.

    Other creators
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  • www.foxrockpainting.com

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Honors & Awards

  • Marketing Transformation Award

    IBM

Languages

  • French

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Organizations

  • Toastmasters International

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    - Present

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