Kacie Lo

Fans on TikTok can look forward to the return of UMG’s recorded music and publishing catalogs and once again enjoy creating videos using music from some of the world’s biggest artists and songwriters as well as exciting emerging talent. As part of the agreement, both organizations will work together to realize new monetization opportunities utilizing TikTok’s growing e-commerce capabilities and will work together on campaigns supporting UMG’s artists across genres and territories globally. TikTok will continue to invest significant resources into building artist-centric tools that will help UMG artists realize their potential on the growing platform. Tools including “Add to Music App”, enhanced data and analytics, and integrated ticketing capabilities will benefit artists, both financially and in building their global fanbases using TikTok’s scale and engaged community, while strengthening online safety protections for artists and their fans. https://lnkd.in/gSgPdPaH

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✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY

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🌟 Curious about the future of TikTok ? 🌟 With over 170 million U.S. users, TikTok's working on something big: a clone of its recommendation algorithm that operates independently from its Chinese parent, ByteDance. This move aims to address American lawmakers' concerns and avoid a potential ban. Why should Paid Media marketers care? Here's why: TikTok's recommendation engine is the secret sauce behind its viral content and massive user engagement. By splitting the source code and creating a U.S.-only version, TikTok shows it's committed to staying in the market and playing by the rules. It's important to note that TikTok is facing restrictions on government devices in the U.S., Canada, the U.K., and the European Commission, reflecting ongoing security concerns. Despite this, its efforts to comply with U.S. regulations signal its resilience and determination to remain a key player in the social media landscape. As marketers, this means TikTok isn't going anywhere. In fact, its efforts to comply with U.S. regulations could make it an even more robust platform for advertising. Stay ahead of the game by keeping TikTok in your marketing mix—its unique algorithm and dedicated user base are invaluable assets. TikTok's resilience and adaptability are clear signals: it's here to stay. Are you ready to leverage its potential? 🚀 #DigitalMarketing #PaidMedia #TikTokMarketing #SocialMediaTrends

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New from me: Spotify is stepping up its pitch to advertisers by following a playbook used by many digital ad giants before it. It's opened the Spotify Creative Lab, an internal creative agency designed to give advertisers white glove service but also encourage them to use the full range of its ad products — audio ads, host-read ads, video, live events etc. Spotify also confirmed it's testing generative AI ad creation, to make it easier to spin up audio ads using the voices of different creators and podcast hosts. Read more over at Business Insider https://lnkd.in/etyyWseh #spotify #ai #advertising

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Spoke with a chinese agency that does tiktok shop in China and can confirm DouYin and Tiktok are literal siblings from the same parent company What we learned past 8 months about the platform already held true on in chinese version A couple things that stood out: 1. Affiliate will continue to be the most effective strategy on TTS. Four years since TikTok launched shop in china, affiliate marketing is still the go to strategy today It gets more competitive but will not saturate 100% 2. Who has the highest content volume wins --- chinese loves brute force their way to success. If it takes 1000 videos to hit one viral video, they will do 10k videos to make it happen 3. Many chinese affiliates treat this as a real job. Just like a 9-5, they work around the clock to create videos because these are essentially work tasks that need to get done 4. When an affiliate video went viral, immediately spark ads the content so sellers can prolong video longevity --- if a video does 20k views first two days, it'll likely stop there without any paid push. But with ad spend, it'll quickly jump to the next level at 100k views+ 5. Every shop that gets on top 100 charts is not treating this as an after-thought. There's a full time person managing if not a 3-4 person team running it every week

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My latest: Explainer: What is so special about TikTok's technology The content recommendation algorithm that powers the online short video platform TikTok has once again come under the spotlight after the U.S. ordered its Chinese owner, ByteDance, to sell the app's U.S. assets or face a nationwide ban. Here is how it works and why it has attracted more discussion than technology used by its rivals such as Meta's Instagram, Google's YouTube and Snapchat.

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✅🖥️ Variety (5/21): “Beginning next week, the cable giant will offer StreamSaver, a package that includes NBCUniversal’s Peacock Premium (with ads), Netflix Basic (with ads) and Apple TV+ for a discounted price, available to TV and broadband customers in its footprint. As an add-on to Comcast Xfinity TV or broadband, the StreamSaver bundle will cost $15 per month — a discount of at least 35% compared with price of the services purchased separately. In addition, Comcast will offer Netflix and Apple TV+ to its Now TV streaming-only service, which has Peacock and 40 free, ad-supported streaming TV channels, for $30 per month (versus $20/month without them). To get Comcast’s Now TV requires you to subscribe to Xfinity Internet. On a standalone basis, the trio of services would cost $23-$25 per month: The ad-supported Peacock Premium is $5.99/month, going up to $7.99/month in July; Netflix Basic with ads costs $6.99/month; and the standard Apple TV+ plan at $9.99/month. Bundles aggregating streaming services from would-be competitors have gained new popularity among traditional media companies, which view them as a way to cut customer-acquisition costs and reduce churn (i.e., cancelation rates).” ⬇️ #streamingtv #ctvadvertising #upfronts #newfronts #bundling https://lnkd.in/eeaRg5ZW

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One of the key developments discussed here is Reddit's introduction of shoppable ad inventory. This new feature allows brands to create immersive, interactive ad experiences that enable users to purchase products directly within the Reddit platform. Reddit aims to provide advertisers with a more actionable way to engage with its user base, and I think this is a great way to do so. #RedditAdvertising #ShoppableAds #UserEngagement

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https://lnkd.in/gjbkAkj8 oh this video NSFW. also how much do you think airlines make on checked bag fees? I'll give a free 15-minute coaching session to the closest guess (no cheating)

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Remember MTV's early scoffs?   Today's creator economy faces similar doubts.   But just like MTV, it's poised to become a cultural powerhouse.   Here's why it matters for you, whether you’re a creator or a brand.   People are ditching TV for social media. Creators’ voices now shape the conversation. As creators, you can land deals with major brands with just a click away.   The creator economy is the key to authentic connection, which makes it valuable to brands. Forget shouting over the noise – creators build real trust with their audience.   This is targeted marketing at its finest, a gateway to a more effective strategy. I say the creator economy isn't a fad. It's a revolution.   Creators and brands who adapt will thrive.   The future of marketing is here, and it's built on the power of creators.   #CreatorEconomy #Marketing #SocialMedia

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“We’re moving toward peak inundation,” says Nathan Allebach, creative director and former “Steak-umm Twitter guy.” Today, over 5 billion people use social media worldwide, with the average person using more than six networks per month. The war for attention is not just waged between brands—it’s a competition between brands, influencers, memes, family and friends.  Check out Sprout’s latest article unpacking the forces contributing to social media saturation and what social teams can do to break through the noise (without burning out). 

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So boom, At 26 years old, I started working at TikTok, one of the fastest growing companies in the world. It was one of the most fun and definitely one of the most challenging experiences of my career. But sadly, after nearly two and a half years, I was impacted by the recent layoffs. Layoffs are not fun — I was pretty bummed at first. But after taking time to travel and spend time with my family, I’m finally, as some of our creators would say, in my self-reflection era. Here are 10 things I learned working at TikTok. Hopefully, some of these nuggets can help you along the way. ✨ If you don’t know the answer, try to figure it out on your own. Of course leadership teams are always there to help, but in a quick pace environment with a handful of looming deadlines, time is a precious commodity. ✨ The biggest projects involve different XFN’s and stakeholders. There’s only so much you can do with an army of one. It’s the scalable projects that get people talking. ✨ A smile goes a long way. I’ve always had this theory that I was a personality hire, but that’s neither here nor there. Being a good collaborator isn’t always about your output. ✨ Set boundaries. Communicate the parts of your life that are important to you. Let your team know during the day that you will be offline by a certain time. Don’t feel bad about being present at your brother’s graduation. ✨ Go the extra mile for your clients, partners, and agencies. You’d be surprised how many people hide behind the guise of a big name and use that as an excuse not to try as hard. ✨ Show the numbers and define impact. Progressing in the company usually falls in the balance of your leadership team, and it’s hard to argue that Q3 KPI’s are up 250%. ✨ Take advantage of the perks. Utilize that gym stipend, join that ERG group, and enjoy that catered lunch. The best things in life are free. ✨ Process is everything. If you are working at a startup or on a new team, creating a process that’s efficient and streamlined will likely outlive you during your time at that company. ✨ Learn how to delegate your responsibilities. We all have those projects that feel like our children. But letting someone else take the reins will free you up to learn new things. ✨ Never stop creating because your life could change overnight. You never know who’s watching. Your community is somewhere on TikTok. 

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UGC creators should be on red alert. UGC is turning AI-GC. We've been sharing our thoughts on AI disruption on Influencer Marketing, and predicted UGC was the most vulnerable category of the creator economy, the most susceptible to transformation. Now Techcrunch reports that TikTok will allow brands to create UGCs (more like AI GCs) with genAI. What does this mean for creators? What does this mean for brands and agencies? Will YouTube and IG follow? https://lnkd.in/dU-iPaBK

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Anyone else shocked by Biden signing the TikTok ban bill? Not only will it impact millions of users across the U.S. (if TikTok chooses not to sell), but it also has huge implications for businesses that have found success on the platform. Who do you think will rise up to take TikTok's place? Instagram? X? A Facebook revival? Check out what the experts predict will happen, plus what this means for marketers in general, in this great article by Kamaljeet Kalsi! #tiktokmarketing #tiktokforbusiness #tiktokban #marketingnews https://lnkd.in/gckSdSXD

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This year’s NewFronts delivered plenty of headlines, but the standout statistic from the IAB - 52% of ad spend in 2024 will be on CTV, social, and online video - truly captures where advertising is headed. This shift recognizes that advertisers are committing their budgets to where today’s consumers are spending their time. This is a trend that will only intensify as these consumers continue to mature and shape content and engagement habits. The investments announced across various platforms were particularly noteworthy. From TikTok’s Pulse partnership announcements and Snapchat’s content renewals, including their Olympic coverage featuring creators like Livvy Dunne, to Spotify's move into the video space, it's clear that major players are looking to build up opportunities to capture their share of the dollars. Consumers want immersive and customizable experiences that are available on their terms, and they expect a frictionless path to purchase - something digital and social platforms excel at providing. As we look forward, it’s clear that adapting to this new landscape means rethinking how we engage with consumers. The old models won’t cut it. We need to be agile, innovative, and ready to meet consumers where they are most active. https://lnkd.in/ewyymTze

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So it looks like Amazon will soon be adding three new types of interactive "shoppable" ads to the Prime Video's Ad tier, which leaves me conflicted... As a merketeer, this makes me all tingly thinking about the potential targeting options and post campaign analytics data... But as a consumer, am I just going to get frustrated by the constant interruption, and frankly temptation, of a new pair of trainers that I really don't need, when I am trying to binge watch the brand new #FallOut. What are your thought? #DigitalMarketing #AdTech #ConsumerExperience #StreamingAds #ECommerce #MarketingStrategy #PrimeVideo #InteractiveAds #CustomerEngagement #MediaInnovation https://lnkd.in/ehHzt9Nv

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