“Jeffrey and I worked closely at HubSpot as part of a cross-departmental program designed to shorten the distance between customer experience/feedback and product design/development. Jeffrey’s professionalism, preparedness, and genuine care for both product and customer make him a fantastic teammate and brand ambassador. Look no further than his extensive blog content for evidence of his product knowledge and polished communication style. I always enjoyed working with Jeffrey and look forward to our paths crossing down the road.”
Boxford, Massachusetts, United States
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Experience & Education
Publications
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How to Get Executive Stakeholder Buy-in for Your Website Testing Program
MarketingProfs
The first step to a successful website testing program is ensuring that you have buy-in from your executives.
However, executive buy-in is important not just for getting your testing and optimization started, it's also crucial for ensuring long-term success both for the testing program—and for those involved in it. (Execs are also in a position to share your testing successes with other people and departments in the organization that you may not reach normally.) -
How to Test Your Website Before The Holiday Rush
iMediaConnection
With the holidays fast approaching, it generally means -- among other things -- a bump in site traffic, sales, and offers. Now is the time to start thinking about testing and experimentation plans for the holiday.
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What Your Tag-Dependent Optimization Software is Hiding From You
Website Magazine
Marketing optimization is a growing field – not only in the number of vendors that are offering solutions, but also in the companies embracing ways to enhance data-driven marketing and generate business results. Of the software choices, many of the JavaScript-dependent offerings have inherent risks that are not readily apparent. In this post we will share some of the little known secrets of JavaScript-based testing solutions, and how they may be impacting your testing and website.
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