Joy Martinez, MBA

Tune in to hear:

How Joy got into Marketing Operations.
Her recommendations on how to start developing a portfolio.
Her passion for Mentorship and how it’s affected her career.

Led by members of the 2022 Marketo Engage Champions, in the July 2023 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
• Evan Kubitschek, Principal Consultant at Revenue Ronin
• Joy Martinez, Senior Director of Marketing Operations at CS2 Marketing
• Andy… Show more

Led by members of the 2022 Marketo Engage Champions, in the July 2023 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
• Evan Kubitschek, Principal Consultant at Revenue Ronin
• Joy Martinez, Senior Director of Marketing Operations at CS2 Marketing
• Andy Caron, SVP, Consulting at Revenue Pulse
• Heather Harris, Manager, Email and Automation at Phreesia
Moderated by Jessica Myers, Director, Marketing Operations & Technology at Tebra Show less

Whether you're navigating the ever-evolving world of data privacy laws or seeking ways to make your opt-in management process more efficient and less of a headache, this episode is a must-listen.

In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages.

Are you looking to build a top-notch nurture strategy that effectively engages your audience and drives results? Dive into this insightful episode of The Revenue Growth Architects, where CS2's Joy Martinez joins Xander to explore the ins and outs of creating a successful nurture campaign.

Too often, we see clients approaching their roles with a project mindset. A project mindset is a temporary endeavor, with timelines, budgets, endpoints, and deliverables. Project mindsets can make MOps teams feel like they are seen just as order takers who only process incoming tickets.

Today, we're going to introduce you to CS2's PRODUCT method. This method focuses on ongoing concerns, and is positioned for strategic conversations that influence business decisions. A product team is… Show more

Too often, we see clients approaching their roles with a project mindset. A project mindset is a temporary endeavor, with timelines, budgets, endpoints, and deliverables. Project mindsets can make MOps teams feel like they are seen just as order takers who only process incoming tickets.

Today, we're going to introduce you to CS2's PRODUCT method. This method focuses on ongoing concerns, and is positioned for strategic conversations that influence business decisions. A product team is never done as long as the product remains on the market, which means there are continual opportunities for learning, feedback, improvements, enhancements, and expansions. The focus here is on outcomes.

The PRODUCT method is actually an acronym. It stands for:
P - Prioritization
R - Roadmap
O - Outcomes Measured
D - Documentation
U - User Experience
C - Continuous Improvement
T - Team Structure and Alignment Show less

Led by members of the 2022 Marketo Engage Champions, in the March 2023 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
- Max Maurier: Druva, Sr. Director, Marketing Operations, Analytics, And Growth
- Ajay Sarpal: Unicorn Martech DBA, Founder And CEO
-… Show more

Led by members of the 2022 Marketo Engage Champions, in the March 2023 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
- Max Maurier: Druva, Sr. Director, Marketing Operations, Analytics, And Growth
- Ajay Sarpal: Unicorn Martech DBA, Founder And CEO
- Darshil Shah: Deloitte, Marketo Consultant
- Joy Martinez: CS2 Marketing, Senior Director, Marketing Operations Show less

Change - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What's the best way to get buy-in from your team and make the change stick? CS2's Senior Director of Marketing Operations, Joy Martinez, joins us on the fwd:thinking podcast again this week. She breaks down the do's and don'ts of introducing change in your organization.

Joy Martinez, Senior Director of Marketing Operations at CS2, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Joy shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.

Led by members of the 2022 Marketo Engage Champions, in the November 2022 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
• Evan Kubitschek, Senior Manager of Marketing Operations at Pendo
• Joy Martinez, Senior Director of Marketing Operations at CS2… Show more

Led by members of the 2022 Marketo Engage Champions, in the November 2022 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
• Evan Kubitschek, Senior Manager of Marketing Operations at Pendo
• Joy Martinez, Senior Director of Marketing Operations at CS2 Marketing
• Max Maurier, Senior Director, Marketing Operations, Analytics, and Growth at Druva
• Jane Musatova, Product Marketing Manager at Wix
Moderated by Jasmine Nguyen, Marketing Operations Manager at Algolia Show less

So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s true strengths are? These aren’t skills they learn or train themselves, but really the traits they just naturally have that can help them be successful and energized. So this week, we have our very own Sr. Director of MOps, Joy Martinez, on the podcast to talk all about one her favorite topics, strengths, and how mangers and individuals can identify… Show more

So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s true strengths are? These aren’t skills they learn or train themselves, but really the traits they just naturally have that can help them be successful and energized. So this week, we have our very own Sr. Director of MOps, Joy Martinez, on the podcast to talk all about one her favorite topics, strengths, and how mangers and individuals can identify their own and their team’s strengths and use that knowledge to make them and their team more effective. Joy will also cover how she led our CS2 team through a workshop on strengths at our team offsite this summer and how it can maybe inspire you and your team to do the same! Show less

Multiple half-day events - open to anyone to learn about new career opportunities and to receive practical advice on career growth in Marketing Operations. Casually browse between the virtual booths and join group discussions to elevate your career. Session Speaker: Entering & Elevating in Marketing Ops + What and How of RevOps for MOps with Joy Martinez and Heather Robinette

Led by members of the 2022 Marketo Engage Champions, in the July 2022 Marketo Champion office hours, they'll discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

This month's panelists:
Ajay Sarpal
Britney Young
Melissa Day
Joy Martinez
Moderated by Brandon Benjamin

Leveraging strengths, banking into curiosity, and being transparent with leadership are great ways to grow a team and improve marketing operations.

A Panel Featuring Leading Voices From the Wizards of Ops & MO Pros Communities:
Alignment is the key to success in operations. But getting your team on the same page as other ops functions isn’t easy. Join us for a special episode of shOPS Talk that’s bringing together the Wizards of Ops and MO Pros communities. The conversation features leaders from Marketing Ops, Sales Ops, and RevOps, sharing how they align their teams with other ops functions.

Join co-hosts Mike Rizzo, Founder at… Show more

A Panel Featuring Leading Voices From the Wizards of Ops & MO Pros Communities:
Alignment is the key to success in operations. But getting your team on the same page as other ops functions isn’t easy. Join us for a special episode of shOPS Talk that’s bringing together the Wizards of Ops and MO Pros communities. The conversation features leaders from Marketing Ops, Sales Ops, and RevOps, sharing how they align their teams with other ops functions.

Join co-hosts Mike Rizzo, Founder at MO Pros, and Dan Quirk, Co-Founder & Head of Marketing at scaleMatters, alongside a panel of phenomenal ops leaders:
-David Kreitter, Head of Marketing Operations at Workato
-Joy Martinez, MBA, Director, Marketing Operations at Waystar
-Alisa Goldschmidt, Senior Revenue Operations Manager at Harver
-Adam Beebe, RevOps Manager at Airbase

What you’ll learn:
-Warning signs your team is out of alignment with other ops teams
-How to define the overlap between your Sales Ops, Marketing Ops & RevOps teams
-Easy-to-implement steps to keep your ops teams in sync today and in the future Show less

The intention of this guide is to provide actionable steps for you and your team to build the business case for marketing automation and then take the steps necessary to ensure a successful rollout. Authors: Joy Martinez, Andrea Lechner-Becker, Jamie Kirmess, Andrew Smith, Cassie Coke, Stacy Smith, Natasha Ness, JT Bricker, and Kim Allen.

As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign. I’m fortunate to have worked with our enterprise clients (+$1B in annual revenue) crafting marketing campaigns that show results. Now, I’m bringing those insights to you, before the eBook launches, because, when done well, leveraging a holistic strategy, a marketing campaign leads to surprisingly uncommon… Show more

As part of our soon-to-be-released eBook on Best Practices for an Enterprise Marketo Implementation, I was asked to contribute tips on how to run an effective integrated marketing campaign. I’m fortunate to have worked with our enterprise clients (+$1B in annual revenue) crafting marketing campaigns that show results. Now, I’m bringing those insights to you, before the eBook launches, because, when done well, leveraging a holistic strategy, a marketing campaign leads to surprisingly uncommon results. But make no mistake! Managing multi-channel, integrated marketing campaigns isn’t for the faint of heart. The key to measuring the impact is knowing how to leverage Marketo, an Adobe Company and the marketing tools in your toolkit. Here are four tips to help you manage your next marketing campaign like a boss! Show less

Developing a campaign playbook will create a repeatable process for all your go-to-market campaigns. Using another analogy, picture your campaign playbook as your grandmother’s famous cookie recipe. What ingredients do you use? What temperature should your oven be? Who will you sell your cookies to? These are just some of the questions you want to ask when cooking but also when you are building a campaign. Here’s a peek into the elements we’ve found every successful campaign playbook needs.

Dear Fellow Marketers,

This isn’t going to be a typical blog post. I’m writing to you, peer-to-peer, as a fellow marketer, who is hoping to challenge you and bring out your very best. After all, I’m a huge fan of excellence. As you might have guessed, ‘Maximizer’ and ‘Achiever’ are in my top five StrengthsFinder® talent themes, and a standard of excellence is one of LeadMD’s core values – “We are better than yesterday.”

You might be kicking butt and taking names in your current… Show more

Dear Fellow Marketers,

This isn’t going to be a typical blog post. I’m writing to you, peer-to-peer, as a fellow marketer, who is hoping to challenge you and bring out your very best. After all, I’m a huge fan of excellence. As you might have guessed, ‘Maximizer’ and ‘Achiever’ are in my top five StrengthsFinder® talent themes, and a standard of excellence is one of LeadMD’s core values – “We are better than yesterday.”

You might be kicking butt and taking names in your current role, but we all still have room for growth. So I’m here to discuss about what’s important and what isn’t, and where you can go from here.

Let me explain... Show less

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions.
Personalization goes way beyond, “Dear {first name},” in your email send. Justin Gray, founder and CEO of LeadMD, says in an Inc. article, “Personalization means using data to learn their habits, and asking questions to learn even more in order to add value to an experience.”

However, there is one key element that… Show more

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions.
Personalization goes way beyond, “Dear {first name},” in your email send. Justin Gray, founder and CEO of LeadMD, says in an Inc. article, “Personalization means using data to learn their habits, and asking questions to learn even more in order to add value to an experience.”

However, there is one key element that you need in order to personalize any marketing message: Data.

Keep reading for the full article... Show less

What makes one piece of content better than another? This post will dive in and take a look at some of the key elements that make or break your creative assets.

When was the last time you performed an audit on your content?

(I’ll pause while you think back…)

Stumped? Yah, that’s a typical response we often get when we ask our clients when the last time they performed a content audit was. You know, that deer in headlights look? Or, we often hear, “Wait, is that something we should be doing?”

(The answer is yes, by the way.)

Most content has a shelf life. [READ MORE]

If I were to ask you, “What are the catalysts for success?” at your organization, you would likely give me answers that differ in comparison to the next company I ask. However, I’d wager a bet that those catalysts for success all fall into similar themes.

I’ve worked for small businesses, as well as global, multi-billion dollar companies. I’ve been self-employed, and, of course, worked for an agency – LeadMD! Based on my 13+ years of experience working for various companies, in various… Show more

If I were to ask you, “What are the catalysts for success?” at your organization, you would likely give me answers that differ in comparison to the next company I ask. However, I’d wager a bet that those catalysts for success all fall into similar themes.

I’ve worked for small businesses, as well as global, multi-billion dollar companies. I’ve been self-employed, and, of course, worked for an agency – LeadMD! Based on my 13+ years of experience working for various companies, in various industries, I’ve identified five major catalysts for success within an organization.

What drives the success at a company? Let’s break it down. Show less

Have you ever wondered what makes a high performing marketing team? This loaded question can be answered in one word – strengths. Read the full post for the top strengths that every modern marketing team needs to have.

Mentioned in Jamie-Lynn Week's Joy and Coffee Blog:
"While the challenge primarily took place on Instagram, I decided to move one of my stories over to Facebook. In case you don’t feel like reading it, I explained a struggle I was having and asked my audience for help figuring it out. I posted it across a few groups and one of my favorite coaches, Joy Martinez of The Strengths Empowered Entrepreneur, picked it up and got on a live video to address my questions:

-Have you ever had a… Show more

Mentioned in Jamie-Lynn Week's Joy and Coffee Blog:
"While the challenge primarily took place on Instagram, I decided to move one of my stories over to Facebook. In case you don’t feel like reading it, I explained a struggle I was having and asked my audience for help figuring it out. I posted it across a few groups and one of my favorite coaches, Joy Martinez of The Strengths Empowered Entrepreneur, picked it up and got on a live video to address my questions:

-Have you ever had a great business idea and before you could launch it, another entrepreneur close to you unknowingly launched exactly the same thing with great success?
-Did you complete your own project?
-And if you got stuck for a long time, how did you get your fiery passion for it back?

I watched the video live and we chatted back and forth for a few minutes about how it might be a good idea for me to develop a 90-day plan of attack. That’s when the idea struck –
“I need to unplug from social media, emails, clients, EVERYTHING, and just focus on this project for three days!”

The solo business retreat was born, folks." Show less

You’ve probably heard it a million times in business: Leverage your strengths. Gary Vaynerchuk talks often about betting on your strengths. Tim Ferriss said, “You don’t succeed because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them.”

But what does it really mean to leverage your strengths, why does it seem difficult to do, and how can you leverage yours?

Guest panelist, June 2017

Creating a strong business that lights you up inside, gives you energy, and brings you success can be accomplished by tapping into your personal power and developing your strengths.

Personal power is being conscious of the decisions you make, to empower yourself by directing your thoughts, focus, energy, and actions towards the goals you want in your life and business.

These intentional thoughts and actions are what will drive your business forward, allowing you to create positive… Show more

Creating a strong business that lights you up inside, gives you energy, and brings you success can be accomplished by tapping into your personal power and developing your strengths.

Personal power is being conscious of the decisions you make, to empower yourself by directing your thoughts, focus, energy, and actions towards the goals you want in your life and business.

These intentional thoughts and actions are what will drive your business forward, allowing you to create positive momentum in your business and produce the results you desire.

Read five ways to improve or step into your personal power as a women entrepreneur: http://ringletstudio.com/blog/strengthdna Show less

The Strengths Empowered Entrepreneur Podcast is a podcast where driven entrepreneurs come together to celebrate their unique talents, leverage their strengths to serve and change the world, lead with purpose, and unapologetically be their authentic self so they can create more success, joy, and impact in their business and in the lives of those around them.

Hosted by Joy Martinez, a Personal Strengths Empowerment Coach and the founder of StrengthsDNA and The Strong Business Planner™. She… Show more

The Strengths Empowered Entrepreneur Podcast is a podcast where driven entrepreneurs come together to celebrate their unique talents, leverage their strengths to serve and change the world, lead with purpose, and unapologetically be their authentic self so they can create more success, joy, and impact in their business and in the lives of those around them.

Hosted by Joy Martinez, a Personal Strengths Empowerment Coach and the founder of StrengthsDNA and The Strong Business Planner™. She empowers online entrepreneurs to discover, appreciate, leverage, and support their strengths in their business and create a dream business that they love while stepping into their personal power with confidence.

She has her MBA, 13 years marketing and business experience, and is trained in strengths-based coaching, serving online service-based entrepreneurs in 1:1 strengths-based business coaching programs, in addition to intensives, workshops, digital products, programs, speaking engagements, and more. Show less

You’ve probably heard the age-old advice to set S.M.A.R.T. goals in order to increase your chances to achieve them: Specific, Measurable, Action-oriented, Realistic, and Timely.

While there isn’t anything inherently wrong with that advice, there are three powerful steps I recommend taking before you work on setting goals for your business. These three steps will allow you to more easily accomplish those goals, give you confidence and bring you joy while you’re working to accomplish them,… Show more

You’ve probably heard the age-old advice to set S.M.A.R.T. goals in order to increase your chances to achieve them: Specific, Measurable, Action-oriented, Realistic, and Timely.

While there isn’t anything inherently wrong with that advice, there are three powerful steps I recommend taking before you work on setting goals for your business. These three steps will allow you to more easily accomplish those goals, give you confidence and bring you joy while you’re working to accomplish them, and give you more direction on which goals you even want to set in the first place.

Read my three powerful steps to take before you set your goals. Show less

Servant Leader Sales Series: How you can get your first client without sacrificing your faith or values

Featuring my printable planner for online entrepreneurs - The Strong Business Planner

Featuring my printable planner for online entrepreneurs - The Strong Business Planner

"This week’s training is on HOW to run a strengths based business by identifying your strengths so you can spend more time working in them, specifically how you can shape your business around what you truly love to do.

My guest this week is Joy Martinez, the founder of StrengthsDNA and a Personal Strengths + Brand Coach. She helps online service-based entrepreneurs discover and leverage their unique talents and strengths so they can create a business they love to work in.

Joy uses… Show more

"This week’s training is on HOW to run a strengths based business by identifying your strengths so you can spend more time working in them, specifically how you can shape your business around what you truly love to do.

My guest this week is Joy Martinez, the founder of StrengthsDNA and a Personal Strengths + Brand Coach. She helps online service-based entrepreneurs discover and leverage their unique talents and strengths so they can create a business they love to work in.

Joy uses Clifton StrengthsFinder to assess her clients and then comes back with more detailed information about how your strengths apply to your business and new ways you can use your strengths.

I recently hired Joy to help me break down my strengths into actionable information I can use to shape and grow my business. I’ve taken SO many assessments, only to walk away wondering how to actually use the information. I’m only on the first of two sessions and already feel great about how my strengths are showing up in my business currently but also how I can emphasis them more in my personal branding.

In this training, we cover:
-What strengths-based development is and why it is important
-How your strengths relate to your personal brand
-Tips & strategies to discover your talents
-What your weaknesses really are & how to manage them (not fix them)
-We also touch on how to immediately recognize an area of weakness, HINT, it’s when your energy is drained and you just don’t want to do something…plus what you can do to mitigate those feelings." Show less

Being an entrepreneur is no easy task. Being a mom adds an entirely other level of complexity to your business. You’re busy trying to run a successful business in addition to all your mommy duties, household duties, and let’s not forget managing all your relationships – spouse, friends, and family.

It can be overwhelming, to say the least!

Short on time (and sometimes patience), you need to be really strategic to keep all the balls you’re juggling up in the air! So, how do you… Show more

Being an entrepreneur is no easy task. Being a mom adds an entirely other level of complexity to your business. You’re busy trying to run a successful business in addition to all your mommy duties, household duties, and let’s not forget managing all your relationships – spouse, friends, and family.

It can be overwhelming, to say the least!

Short on time (and sometimes patience), you need to be really strategic to keep all the balls you’re juggling up in the air! So, how do you make it all work?

Tap into your supermom strengths!

As a Personal Strengths + Brand Coach, I’m all about leveraging your unique talents and strengths in your business. As moms, I believe we have an extra layer of strengths and abilities that allow us to do as much as we do!

In this guest blog post, I share six supermom strengths to tap into for business success. Show less

TOPICS DISCUSSED IN THIS EPISODE:
+ Your innate talents, those things that come naturally– those are the kinds of strengths Joy starts out with.
+ It’s what makes you unique that will make you successful. The success of your business lies in your personal brand and part of your personal brand is who you are and what makes you unique.
+ Weakness fixing can prevent failure and strengths building is what leads to success.
+ Joy tells how she came to the StrengthsFinder assessment… Show more

TOPICS DISCUSSED IN THIS EPISODE:
+ Your innate talents, those things that come naturally– those are the kinds of strengths Joy starts out with.
+ It’s what makes you unique that will make you successful. The success of your business lies in your personal brand and part of your personal brand is who you are and what makes you unique.
+ Weakness fixing can prevent failure and strengths building is what leads to success.
+ Joy tells how she came to the StrengthsFinder assessment through a toxic work environment and realized she wasn’t happy in life because she was not honoring her own strengths.
+ The difference between Cadillac and Chevy-level work.
+ She talks about how people with the same Top 5 strengths still have a huge variety in learning styles.
+ Balconies and basements, and why even your strengths have downsides.
+ Joy talks about what you need to do first, before you can delve into logos, colors and websites.
+ She tells us about what a personal brand audit would include.
+ Joy describes a personal brand as if it were a tree, to include all the moving pieces into a solid visual.
+ Putting yourself out there consistently across all platforms is one of the keys to branding.
+ Why “fluffy” branding is the key to your business success. Show less

As an entrepreneur, the stories you share can act as a bridge between you and your customers. Stories will make you memorable and relatable. Your personal brand story will make relationship building easier as you connect with customers on an emotional level.

The more you can emotionally connect with customers, the more they will trust you, relate to you, invest in you, and recommend you. In a nutshell, your personal brand story will help build your know-like-trust factor.

I was a speaker at the 2016 Leadership Summit at Grand Valley State University, session titled: "Discover Your Personal Brand: Using Your Unique Talents and Strengths to Become a Better Leader"

Western Michigan University - 2013 Business Magazine (Haworth College of Business). Featured Alumni in article "Innovation Lessons: Culture" on Page 10. (Note: This was written when I worked at LeanLogistics; currently work for Solutionary, Inc. as Marketing Automation Manager).

Featured in Marketo Case Study: "LeanLogistics Doubles Marketing Productivity with Marketo". To view the corresponding video testimonial, click "Video" button at top of page. (Authored/Produced by Marketo, Inc.)

How Job Satisfaction Relates to Company Culture: 4 trends of successful companies on how to keep employees engaged, productive and happy in their work environments.