Joshua Palau

In the ever-diversifying world of pharmaceuticals, understanding and embracing multicultural marketing is more crucial than ever. Fast Company highlights how the industry is shifting its strategies to address the unique needs of diverse communities effectively. 📊 Key Insights: - Inclusive Research & Development: Pharmaceutical companies are recognizing the importance of including diverse populations in clinical trials to ensure treatments are effective across all demographics. - Cultural Competence: Developing marketing campaigns that resonate culturally and linguistically with different communities is becoming a top priority. - Community Engagement: Partnering with community leaders and organizations to build trust and awareness about health issues and available treatments. - Digital Health Solutions: Leveraging technology to provide accessible healthcare information and services tailored to various cultural groups. 🌟 Embracing these strategies isn't just good practice—it's essential for building a healthcare system that truly serves everyone. By prioritizing inclusivity and cultural sensitivity, we can create more effective marketing campaigns and foster better health outcomes for all communities. #Pharmaceuticals #MulticulturalMarketing #HealthcareInnovation #InclusiveMarketing #DiversityInHealthcare

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“The whole trend points toward having a more connected experience when it comes to trading and activating audiences, and a more direct relationship between buyer and seller.” - "...Miles Pritchard, a partner at OMD focused on data and technology transformation." This is a great article by Anthony Vargas on Sell-Side Curation ("...matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs).") and how the programmatic ecosystem is adapting to third-party cookie deprecation. This article is chock-full of great programmatic media buying mechanics: "SSPs (Supply Side Platforms): 1) "...Are building their own data marketplaces where buyers can pay to add additional audience data layers to their campaign targeting. In the past, such data marketplaces were mainly only available through DSPs...These partnerships with third-party data providers also help SSPs stand out – and perhaps even compete with DSPs – as buyers optimize their supply paths to include fewer trusted partners" 2) "...see this shift as an opportunity to differentiate their approach to using data by providing high-quality supply and transparency, said Scott Ensign, chief strategy officer at Butler/Till." 3) '...now can have more strategic conversations with buyers about what they’re buying and why they’re different from the next dozen SSPs,” Ensign said."' 4) "...can also match advertiser data sets to third-party data graphs and publisher first-party data in real time, eliminating the need to wait at least a day for the curated audience to show up in a DSP." and "...allow[s] partners to share measurement and reporting data far more quickly." "DMPs (Data Management Platforms): 1) "...matching data sets between partners" (for segmentation and activation) "...can also use lookalike modeling to scale a campaign’s reach beyond a buyer’s known customers and across multiple publishers." 2) "SSPs [then] package the resulting audience into a PMP. The SSP assigns that PMP with a deal ID that can be sent to DSPs, allowing the brand’s agency to buy impressions associated with that PMP programmatically." (through the agency's DSP)

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How are you using AI in your communications? Check out the newest #WEBrandsInMotion report on how to bridge the AI expectation gap and create an effective AI communications strategy.

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What's funny about healthcare? Not a lot. But that doesn't keep people from appreciating levity when it comes to their health. Humor brings humanity and breaks down barriers for us all. And real conversations create relationships between brands, providers and patients in ways that transcend the transaction, and deepen the loyalty. Especially when talking about the un-fun and serious stuff. Read more from Unlock Health's Strategy Team in our bi-weekly newsletter: The Link. Linking you to the latest on what's insightful and inspiring in the world of consumers and #healthcaremarketing 💡

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LinkedIn Live: HCP Marketers Series continue with our next session....  ‼️ HCP Digital Engagement Journey ‼️ Reaching HCP’s 🩺  🥼 online is no easy task!  🤯 Especially reaching and engaging them throughout the buyer's journey. That's why we're excited about the next LinkedIn live discussion between Kelley Howard and myself as we discuss the challenge of reaching and engaging HCP’s online throughout the buyer's journey.  They will also discuss the types of videos 🎥 that can be leveraged throughout the buyer's journey. 💯 They will be discussing the following:  ✔️  HCP Digital Engagement Journey    ✔️ Leveraging Video for the HCP Buyer's Journey   ✔️ Determining the best video content   ✔️ Using video for sales enablement June 11th at 10a PT/1p ET 🗓️ Click to Attend: https://lnkd.in/gKauyyvy #HCPMarketers #MedicalMarketers #OncologyMarketers #MedTechMarketers #DeviceMarketers

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"As part of its upfronts presentation, YouTube announced the expansion of its YouTube Select program, which allows brands to run against curated content lineups...Advertisers will now have a takeover option via Select to buy out all the inventory against the top 1% of creator content on YouTube. More than 75% of YouTube Select campaign impressions ran on TV screens in the US during the first half of last year, according to Google." - "YouTube also announced an AI-powered ad format for reach campaigns optimized for TV screens. The format repurposes an advertiser’s existing non-skippable ad creative on YouTube so they don’t have to produce new assets." - "YouTube rolled out branded QR codes for TV that incorporate a brand’s logo to help bolster awareness." "...And according to data released by Nielsen earlier this week, YouTube is the second-most-watched media distributor overall on TV, with 9.6% of all TV viewing time, behind only Disney at 11.5% and trailed by NBCU (8.9%), Paramount (8.8%) and Warner Bros. Discovery (8.1%)"

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Much of this is born out of necessity (particularly the attribution space) with the unprecedented complexity brought about by so many marketing/consumer touchpoints and the desire to understand incremental return......the use cases are limitless. There is no platform - whether walled garden or purpose-built stand-alone solution - that solves for this. It requires "Triangulation" - or some form of multi-disciplinary approach.

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Recently Omnicom Media Group and Flywheel launched a white paper examining today’s shifting and fluid path to purchase. Co-authored by Omnicom Media Group Chief Intelligence Officer Joanna O'Connell and Flywheel VP, Retail Insights Xian W. Wang, the study provides a road map to help marketers navigate the new landscape. This excerpt published in AdAge also offers a preview of a key theme we will be exploring in Cannes, diving deep into the changing customer journey, and revealing how OMG and Flywheel are partnering to help brands drive growth in the modern consumer marketplace. #TransformExperiences #OmnicomCannes #AdAge

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Empower HCPs to paint a richer patient experience. Time spent combing through research is time taken away from patient care. PubVisuals, by RedNovius, delivers key medical insights in clear, concise formats. This empowers HCPs to stay current and dedicate more precious time to their patients. #HealthcareInnovation #PatientCare #RedNovius

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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The question from the IAB was "in 2025 what's going to tip the scales on viewership from majority linear to majority streaming?" My answer: SPORTS. It probably already has, without a true universal currency who really knows. But I can say the evidence was strong in that there was a waiting list of +100 brands and agencies for our Women's Sports NewFront. Thank you to the IAB and ADWEEK for caring about our perspective on the future of fandom and value of women's sports. https://lnkd.in/euZNcXdP #upfronts #newfronts #womenssports #sportsdata #streaming

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When we think about advancements in leadership and innovation in healthcare, we’re seeing medical affairs develop their growing social media followings. Distinct from corporate accounts, these teams define what’s important to them and share it with their followers. But other medical affairs teams remain reluctant—and that’s a shame because they are missing out on the chance to connect with the HCPs, patients, and care partners who are active online and conducting their own research. That's why the SOMEMA Index created by Tim Mitchell, Managing Director of Medical Communications & Innovation, Klick Health, is essential. It provides a clear framework for medical affairs to quantify and enhance their social media outreach, ensuring strategic growth that aligns with our industry’s goals. Tim explains his rationale here and this article includes: - The rising significance of individualized social media platforms within medical affairs - The necessity for robust measurement strategies to guide social media engagement - The potential of social media to foster deeper connections with the medical community Learn more about the impact of SOMEMA and how it can transform your approach here: https://bit.ly/3UaQNHv

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Many media buying teams *want* to support more diverse media suppliers—but it’s easier said than done. According to the latest research, ad buyers cite 4 major road blocks: (1) a lack of top-down support, (2) unclear investment opportunities, (3) trouble linking diverse supplier investment to ROI, and (4) budget constraints. (Interested in partnering with your org or clients to launch successful diverse media supplier programs using tech, people, and processes? https://lnkd.in/gjpehskr)

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In the below, JiYoung Kim, GroupM’s NA COO, shares the best kind of advice: that which is learned first hand. Her journey is inspiring - and it’s very cool of her to share it here. Ji is a brilliant friend and leader — and we (all) have plenty we can learn from her. These 3 lessons are worth a read. Enjoy! #leadership #lifelessons

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Check out our resources and tap into our omni know-how™.  Connect with me to discuss options to deliver results to your #pharmamarketing with data-driven engagement and omnichannel activation to meet the demands of your brand. #hcpengagement

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Abstracts are out next week, contact us to be able to HEAR IT FIRST. Know what your key stakeholders are thinking about your data/competitor data. #CongressInsights #KOLInsights #PharmaCommunicaitons #NoeticInsight

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Tailor #llm outputs to intended audiences - driving better engagement and innovation. From improving patient communication in #healthcare to refining training for professionals, discover how to format and implement audience persona patterns, explore real-world use cases, and get advanced tips to optimize your AI outputs. #AI #AudiencePersona #HealthcareAI

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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