“When Joe and I worked together, he led Global Digital Media for Uber at MediaCom. During this time, Joe transformed how we approached Programmatic and Said Social. He raised the bar across all areas, from Strategy to Activation and governance. Joe cares for his clients' needs, and I could rely on him to be candid about any situation. He spoke up even when it went against consensus. So vital in a fast-changing media environment. Joe is a rare combination of a leader who has a vision and strategy but also retains an ability to execute technically. He was an expert on every platform and that skill allowed him to see the small and bigger picture. Essential for any digital leader. Any company would be privileged to have Joe, on a professional and personal level. I certainly hope that he and I work together again one day.”
Contributions
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How do you A/B test display ads for different audiences and segments?
Test and learn agendas, and A/B testing structures, are critical to identifying opportunities to drive incremental improvement for advertising campaigns and is a cornerstone of a performance culture. Without this approach, you are essentially "setting and forgetting" and missing out on opportunities to improve campaign efficacy.
Experience & Education
Languages
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Japanese
Professional working proficiency
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