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Articles by Jorge
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Deja Vu from Yahoo! Days: Why 2022 Playbooks Are Now Outdated
Deja Vu from Yahoo! Days: Why 2022 Playbooks Are Now Outdated
By Jorge Herrera, CCXP
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Embracing Cognitive, Cultural, and Narrative Diversity: My 30-year Journey
Embracing Cognitive, Cultural, and Narrative Diversity: My 30-year Journey
By Jorge Herrera, CCXP
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Pharma and Search: 10 Essential Takeaways from a chat (4 hrs. conversation of a Single Article) with ChatGPT
Pharma and Search: 10 Essential Takeaways from a chat (4 hrs. conversation of a Single Article) with ChatGPT
By Jorge Herrera, CCXP
Contributions
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How can you measure the effectiveness of your brand messaging across different channels?
In evaluating brand messaging effectiveness, integrated KPIs analysis is essential. Essential analysis factors: 1. Attention: Measure true engagement, not just clicks or views, using both quantitative (e.g., eye tracking, length of interaction, etc) and qualitative feedback. 2. Satisfaction: Combine metrics like journey progression with customer feedback to understand satisfaction drivers. 3. Conversion: Define and assess conversion goals, focusing on both quantity and quality. This reveals your message's effectiveness. 4. Impact: Evaluate cost per conversion and campaign ROI for strategic optimization and scaling. Focus on these four aspects for a comprehensive assessment of your messaging’s effectiveness analysis
Activity
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From Stone to Stars: The Evolution of Architecture and Civilizations Video is generated by AI. Share your thoughts 👇 Credit: IG/ fabdream…
From Stone to Stars: The Evolution of Architecture and Civilizations Video is generated by AI. Share your thoughts 👇 Credit: IG/ fabdream…
Liked by Jorge Herrera, CCXP
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Julio Llaca. Real Estate. #merida #Peninsuladeyucatan #invierteinteligentementeentufuturo
Julio Llaca. Real Estate. #merida #Peninsuladeyucatan #invierteinteligentementeentufuturo
Liked by Jorge Herrera, CCXP
Experience & Education
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Pfizer
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Licenses & Certifications
Languages
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English
Full professional proficiency
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Spanish
Native or bilingual proficiency
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https://lnkd.in/enXccKaw July,17,2024: Kantar Bain & Company and Qualtrics today announce they are working in partnership to establish a set of…
https://lnkd.in/enXccKaw July,17,2024: Kantar Bain & Company and Qualtrics today announce they are working in partnership to establish a set of…
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Felicitamos a Nuestra Socia Constanza Losada por su reciente nombramiento como vicepresidenta para América Latina de Bristol Myers Squibb (BMS)…
Felicitamos a Nuestra Socia Constanza Losada por su reciente nombramiento como vicepresidenta para América Latina de Bristol Myers Squibb (BMS)…
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Powerful Combination of Leadership and Vulnerability Effective leadership is not just about making tough decisions and maintaining a strong front…
Powerful Combination of Leadership and Vulnerability Effective leadership is not just about making tough decisions and maintaining a strong front…
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It was a genuine joy to come together with my colleagues from Pfizer's Global Black Community last weekend at the Essence Festival of Culture. In…
It was a genuine joy to come together with my colleagues from Pfizer's Global Black Community last weekend at the Essence Festival of Culture. In…
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July marks the time when we honor our purpose and celebrate our award-winning company culture. This year, we had the privilege of doing so alongside…
July marks the time when we honor our purpose and celebrate our award-winning company culture. This year, we had the privilege of doing so alongside…
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If I tried to explain it to you, you wouldn’t understand. You feel fútbol, you don’t like it, you don’t watch it, it moves you to the core and makes…
If I tried to explain it to you, you wouldn’t understand. You feel fútbol, you don’t like it, you don’t watch it, it moves you to the core and makes…
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𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐑𝐚𝐝𝐚𝐫 𝟐𝟎𝟐𝟒 Welcome back! I had a wonderful week of rest and digital detox (only watching sport events online)…
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐑𝐚𝐝𝐚𝐫 𝟐𝟎𝟐𝟒 Welcome back! I had a wonderful week of rest and digital detox (only watching sport events online)…
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At Pfizer Saudi, we recognize the immense potential of young talent and provide opportunities for students to gain valuable skills, knowledge, and…
At Pfizer Saudi, we recognize the immense potential of young talent and provide opportunities for students to gain valuable skills, knowledge, and…
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