Jordan Cohen

Live to tape video interview with Nasdaq’s Jill Melandrino

Extensive quotes in Boston Globe on the 2020 holiday season and the impact of Covid-19 on shopping behavior.

Recording of live radio interview re: What If Media Group’s exclusive “Covid Halloween” retail forecast and insights. 9 minute interview...

When asked if it was COVID-19 that forced him to flee New York for Maine in March, Jordan Cohen doesn’t waffle.

Televised appearance on NBC News sharing results of What If Media Group’s Halloween retail outlook research

According to Jordan Cohen — chief marketing officer of What If Media Group, a provider of marketing services to large brands and retailers — there is a high need for more logistics centers, particularly in more remote areas of the US.

"There is an opportunity for retailers to grow their businesses and establish stronger brand loyalty by offering faster shipping of their products to consumers living in more rural or 'off the beaten path' parts of the country, as well as offering quick… Show more

According to Jordan Cohen — chief marketing officer of What If Media Group, a provider of marketing services to large brands and retailers — there is a high need for more logistics centers, particularly in more remote areas of the US.

"There is an opportunity for retailers to grow their businesses and establish stronger brand loyalty by offering faster shipping of their products to consumers living in more rural or 'off the beaten path' parts of the country, as well as offering quick drop in pick-up locations to these consumers," Cohen told Business Insider. Show less

Jordan Cohen, chief marketing officer of communications firm North 6th Agency and an expert on public image, says that these brands need to “clean up their image” in 2020. “Increasingly consumers will only work with brands that demonstrate alignment with their core values, especially the coveted Millennial and Generation Z demographics,” Cohen told Observer, explaining that companies linked to scandals see the effects on their popularity, revenue and, of course, ultimately shareholder value… Show more

Jordan Cohen, chief marketing officer of communications firm North 6th Agency and an expert on public image, says that these brands need to “clean up their image” in 2020. “Increasingly consumers will only work with brands that demonstrate alignment with their core values, especially the coveted Millennial and Generation Z demographics,” Cohen told Observer, explaining that companies linked to scandals see the effects on their popularity, revenue and, of course, ultimately shareholder value. This phenomenon is something we witnessed with unicorns like WeWork and Juul this year, which both had their inflated valuations fall by billions within months.” Show less

"I have no reason to believe that Kaepernick’s attorneys did not have valid concerns. The reality is Kaepernick is most likely too polarizing of a figure on the national stage to ever return to the NFL, and Kaepernick and his advisors know that. While Nike took a bet on him, most teams most likely find him too risky” said Jordan Cohen, Chief Marketing Officer of North 6th Agency.

“From a PR perspective, however, Kaepernick is in the driver’s seat. He has emerged as one of the most… Show more

"I have no reason to believe that Kaepernick’s attorneys did not have valid concerns. The reality is Kaepernick is most likely too polarizing of a figure on the national stage to ever return to the NFL, and Kaepernick and his advisors know that. While Nike took a bet on him, most teams most likely find him too risky” said Jordan Cohen, Chief Marketing Officer of North 6th Agency.

“From a PR perspective, however, Kaepernick is in the driver’s seat. He has emerged as one of the most important and vocal civil rights activists of our generation, and whether his workout yesterday was an orchestrated publicity stunt or not, his fans and a large swath of the general public are still behind him, and meanwhile, the NFL remains in a prolonged and precarious lose-lose situation. Kaepernick may never return to the playing field, but his star power will only continue to grow Show less

How coastal Americans and heartlanders shop differs slightly as well. Shopping is a more “social” activity for those in the heartland, so that group is likelier to hear from friends and family about new products, according to Fluent CMO Jordan Cohen.

It’s shaping up to be a big year in the smartphone wars. Samsung Electronics Co. fired the first shot this week with the unveiling of its newest flagship phone, the Galaxy S8, which won strong initial reviews.

Trump has a knack for upsetting expectations. “In terms of the raw numbers where he stands today, Trump would appear to be at a tremendous disadvantage from an email list size and fundraising perspective,” said Jordan Cohen, the Chief Marketing Officer at ad technology firm Fluent. “However, his campaign has defied the conventional logic across many different vectors and I wouldn't dismiss his ability to be able to radically grow his list as soon as they start to make it a focus.”

‘From a subjective perspective, the six per cent number feels right... even looking outside the walls of the tech start-up geekland that I reside in (and the fact that I now own one), I see all sorts of people at restaurants, in parks, and in airports across the country wearing them. They are certainly in the minority, but they are there, and 1 in 20 doesn't seem crazy,' wrote Jordan Cohen, chief marketing officer of Fluent.

If you think about it, it makes sense. Older people are more likely to be generous campaign donors and more likely to have a 20-year-old email account. "80% of all donations from email are coming from people 50 or older," said Jordan Cohen, chief marketing officer at Fluent.

Here’s a riddle: If you spend millions on a 30-second Super Bowl television commercial, what should you get in return?

According to marketing strategist Jordan Cohen, email tops other social networking sites in terms of reaching out to potential voters. "Email has proven to be the number one channel,” Cohen says.