Jon Lenz

Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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This is brilliant! WOW. I do this without even realizing it—subconsciously adding my water bottle to my routine. YETI does it again 💯 #brand #brandstrategy #marketing #marketingstrategy

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This post is near and dear to my heart. In marketing, results are table stakes but relationships are where the magic happens... - When you've worked with a client-partner for decades, both parties have built the type of trust and understanding that generates incredible value and time savings. - When you work from a relational perspective, you think about more than quarterly goals and you start investing in the organizations success. - I've seen enough ebb and flow to know that things come in and out of style when it comes to agency relationships. Specialists vs integrated, outsource vs internal hires and so on. Here are a couple of examples of relationship-value that I've seen from our team in the last couple months. 1. You need that design file from a project 7 years ago? Found it same day. 2. Need help strategically reworking your marketing plan mid-year after an unexpected budget reduction? No problem, including helping you work through prioritizing the work being kept and justifying it to stakeholders. 3. Have an unexpected internal staffing issue mid-project and need us to step in to keep things on time and above water? We're tackling things the next day. 4. One of the sites we didn't build has time-sensitive ADA issues and you need us to review it and help you put a plan of action together to address things? We're setting up a call right away. Of course, we're not magicians, we can't see the future, but I know the list above is more common than not. So, if you're looking for a great group of people that you can trust to really care about your work and you, I think you could do worse than BFT. But I might be biased... #FindYourBetter #BFTeam #AgencyPartner‍

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It is 2024 and the channels and methods marketers need to leverage to obtain top visibility with their consumers has drastically changed. Now is the time to start implementing change and SOCi can help! #Innovation #LocalizedMarketing

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When you do Facebook Ads - you target a specific audience right? 🎣Otherwise you waste money casting your line into a vast ocean. Same with #PodcastGuesting. You want to ‘fish’ in the right pond to attract your perfect client (your purple fish). 🐟 I love this analogy of Jay Fairbrother’s! So when he market’s for his Six Figure Mastermind Programs - he’s marketing to a VERY specific avatar. So when you are guesting on shows - you need to be on the right show, with the right topic and the right offer. He also shares how to use exclusivity to drive more sales. Take a listen (I’ll put the info below for you). 👀 ⬇️ #Podcasting #PodcastingTips #PodcastGuesting #Masterminds #GroupCoaching

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Most marketers are mediocre at best because they never take the time to master the fundamentals and core principles of marketing. They skip it all and go right to the YouTube videos or courses promising the latest Facebook ad hack. Or worse yet they spend all their time trying to get AI to do all the hard work for them. The truly great marketers understand that the tools and channels being used today won’t be the same in the near future. This is why they study topics like neuroscience and behavioral economics. Because if you understand how a consumers brain works it doesn’t matter what the next major ad platform or medium is. You’ll be able to capitalize on it. #marketingtips #marketing101 #neuromarketing #behavioraleconomics #digitalmarketing #mediabuying #marketingagency #marketingadvice

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"Attention spans are shorter now and no one reads/watches/listens to long-form content." And yet, Game of Thrones, the MCU and Joe Rogan exist. Perhaps the problem with your content isn't length? 🤔 #contentstrategy #contentmarketing #b2bmarketing

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As anybody using Miro effectively as a project management tool? I like the visual aspect of this but have never known someone personally using it for PM.

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Excited to launch Episode 3 of The Freedthinker marketing podcast with my dear friend Jeffrey Van Dyk! https://lnkd.in/gSvKxqYj Jeffrey is an expert on intuition-led marketing, and during the podcast we discuss the following: During the episode, we discussed: * What can do when traditional solutions haven’t worked for you so far? * How you can package and position your messaging in a way that resonates deeply with the people who are called to it. * What is “intuition-led” marketing? * How you can bring a new consciousness to your business and leadership. * How difficult life experiences can affect to powerful business insights and results. * Seeing how your inner challenges from the past can show up as the pains and desires of an ideal client. * Why people hold back from doing marketing that they really need - they may want more business, but on a deeper level they also don’t want to be seen. * How to make your messaging stand out in a “sea of sameness”. Hope you enjoy! *** More about Freedthinking marketing services: Promo Videos: https://lnkd.in/eJuAj8Jb Digital Ads: https://lnkd.in/gXzkRKzW Websites & Copywriting: https://lnkd.in/gBmH7kUd *** The Freedthinker is a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition. Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com #marketingpodcast #marketingdigital #marketing #marketingtips #digitalmarketing #marketingagency #businessmarketing #marketingstrategy #marketingstrategies #marketinglondon #marketinglosangeles #marketingconsultant #marketingcontent #marketingconsulting #smallbusiness #business #sme #businessgrowth #businessgrowthstrategy #businessgrowthtips #audible #youtube #amazonmusic #applepodcasts

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Every one of these will rob your marketing of its success. Prioritize. Spend the most time on the most important things. You don't have to be everywhere doing everything. Intentionality + focus is how you win.

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Good Morning, Media Sales Peeps, Breaking news: The size of your audience is not a marketing plan. Heard recently from a Sweet Tea, Southern, Rep, "Well, we have been number one for the last seventeen-thousand-eight-hundred-forty-nine books in a row." Being just a little silly, but she was certain we had to have her station for the plan to be a success. The fact is, media buyers can take almost any station in any market and create a plan and a buy that works within budget. Remember Bear Bryant? Legendary Football Coach. They said of Coach Bryant, "he'll take his team and whip your team, and your team and whip his team." It wasn't about size. It was plan and execution. If you want to keep a client for the long haul, it's not just about throwing souls at the message. You risk a thin buy. Without enough frequency no one gets convinced. It's the message and the frequency with which the audience hears that message that make the buy a success. (Hire a copywriter if you are serious. You will amp the frequency organically with a consistently kickass message.) When you have the grace to meet your customer where they are -- humans running a business -- you will ferret out what makes them different. They are doing what they do for a reason. Find out why. It won't be hours of operation, awards the company has won, how many locations they have, how friendly everyone acts, or the phone number. The 'why' is the brand story. Take the 'why' and make it about the customer. (Please hire a copywriter.) If the budget isn't very large. Start with owning a daypart to ensure frequency. If the budget is larger, buy the whole station. If you are rich as Cresus, buy the whole market. Just deliver about a 3.0 or better frequency every week against A 18+. Change the ad every 4-6 weeks without fail. And, never, ever, stop advertising. Results begin in 9 mos to a year. Every year thereafter, brand impressions and houseold name status will grow. "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand" - Ogilvy Your collegues will say, 'Oh, she has Grouper's Seafood on her list. She's always winning the big sales awards.' Mmmmm, Grouper's. I hear the "fish is so fresh, it's swimming when you order it." Thanks for reading! Please comment. I'd love to hear your perspective. #mediasales #radiosales #tvsales #cablesales #advertising #mediabuying #copywriting #radio #tv #cable #media

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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If I was a CMO and I’m starting a marketing measurement program from scratch. This is what I would do: 1. Get clear on the business questions The first thing that I need to identify is what's the need for measurement?  What will that measurement help us do? What will it enable us to do better? What challenges did our company have in the past that measurement will enable us to activate better. 2. Identify the KPIs to answer them So once I understand why the measurement has to be done, it's a case of identifying the KPIs that we need to measure to assess where we are and know what to change.  3. Determine data readiness  And then of course I need to determine if the data necessary for MMM is there or not. Because yes, I can have fantastic ambitions to do measurement.  But then reality hits: the data for the models is not available… So the third thing to do is to make sure that we do internal data diagnosis to find out whether the data for a minimum viable model is there.  This is one area where I recommend taking expert advisory from a specialist or an econometrician to help you understand what the must-have data is. But if you can just do it internally then that's fine too. 4. Decide on approach After that, what I need to do is to identify what type of strategy we want to go for. Do we want to do measurement in-house, as a managed service, or hybrid?  In all cases, it's important to choose a partner who is transparent, answers all our questions, and goes the extra mile to support us. My best advice here is to pick a vendor who is not only happy to provide managed services but is also capable and flexible enough to enable you to bring the work in-house if you decide to do so later. 5. Assign and commit internal resources After identifying the measurement partner, I must make sure I have a person or team in place to manage the process from inside. The number one thing I would do here is assign a project champion. They will oversee the project through the different phases. They will also be responsible for ensuring data collection from different stakeholders within the organization and validating work from the partner. 6. Assess project success After receiving results, I would ask myself: did this answer the questions we had? Did it help our strategic thinking? Did it advise us when it comes to the way we can run things at the operational level? So, all these things I’d need to check 3-4 months down the line, post-delivery of the results, to make sure that the measurement program has delivered on its promise. Discover any areas of improvement that could then be fed into the next round of updates. Get this right to make sure your measurement program succeeds.

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BUILD YOUR BRAND MESSAGING ONLINE WORKSHOP MAY 19th Your organization's brand messaging is the key to great marketing! Learn how to develop one in our May 31 workshop from 9am - 12pm. Spots are limited! Book now:

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As a marketer and philosopher, I thrive on big-picture thinking and strategic planning. 📊💡 Dive into strategic insights and industry perspectives on this enlightening podcast. #MarketingStrategy #BigPicture #StrategicPlanning

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According to a study done by Brand Builders, 41% of American consumers think that those with the title of “expert” are credible. While that doesn't seem very high - it's worse for everyone else! Only 39% of consumers in the US find CEOs credible, 35% find owners credible and only 32% find founders credible. The goal for your personal branding content - become the EXPERT everyone recognizes in your industry. Which begs the question - how do you position yourself as an expert? AI is making it EASIER, but NOT in the ways you might think. While everyone out here is touting that you can create 100 pieces of content in 5 minutes using AI, the real experts know that TRUE nuanced content comes from years of experience, stories that demonstrate truth, and the ability to synthesize ideas not just spit out facts. While everyone is out there creating content with their AI - the real experts have an opportunity to RISE to the top. To showcase what AI can't - depth and personal experience. There's never been a field more open for the REAL players to stand out. If you haven't already, it's time to get into the arena!!

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