John H Bell

#GenerativeAI really is here to make humans' lives easier. Turns out it doesn't only take over tasks we don't want to deal with. It solves the age-old Designer's Dilemma, "Good, cheap, fast...pick two." The rubric states (cynically) that, when working on a project, the outcome can be good and fast, but at a price. Or good and cheap, but on the proverbial back-burner. Or cheap and fast, but good? Not so much. That's where AI shines. Cheap and fast. Especially since most clients insist on paying hourly (which wrongfully incentivizes both parties). There is and will be good use cases for GenAI, but it will not produce anything better than good-enough on its lowest-common-denominator own. We have the opportunity to actually blow up the good-cheap-fast limitation by staying engaged and using our human rule-breaking intuition to achieve all three.

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/imagine what would happen if we utilize AR, VR, and AI in the same way "The National WWII Museum" in New Orleans does. 🤔 If you find yourself in “The Big Easy,” make a note to visit #VoicesFromTheFront, an innovative project that uses #AI to enable visitors to engage in virtual conversations with World War II veterans and home front workers. The project aims to conserve the stories and experiences of people who lived during the war era. It incorporates pre-recorded interviews and #AItechnology to enable real-time interactions creating an engaging and immersive experience. The goal? To pass the knowledge to younger generations while also paying tribute to the brave individuals who served their country. Μπράβο!

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"the algorithmic mediation of culture has carpet-bombed commercial creativity into submission in preparation for a full-scale invasion, with Generative AI as the invading army that’s now entering the field to little or no opposition." #OffKilter, back with a #Kapow! This week, we dive into the murky waters of cultural homogenization wrought by the algorithmic mediation of culture and how this creates a perfect storm for #GenerativeAI to finish the job. Read it here: https://lnkd.in/dMm2Rz3 Please subscribe and share if you like it.

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Intuitive individuals possess unique advantages that significantly enhance their effectiveness in creative and marketing roles. This includes enhanced problem-solving skills, superior pattern recognition, increased creativity and innovation, improved emotional intelligence, greater strategic vision, and enhanced adaptability. A study by the Psychological Science journal found that individuals who rely on their intuition can make decisions up to 10 times faster than those who rely solely on analytical processes. Harvard Business Review found that intuitive individuals can process and synthesize information 60% faster on average. Forbes found that 80% of high-level executives believe intuition is essential to business strategy.

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Since 1940, consumerism has been a defining feature of American identity and economy. From post-WWII prosperity to the rise of brands in the 1950s, and the digital revolution and ethical consumerism of today, it has driven economic growth and innovation. However, it has also brought about environmental challenges, social inequality, and personal debt. The good news is that the focus is now shifting towards sustainable products and valuing experiences over possessions. This presents an opportunity for businesses to align with changing consumer values and drive positive change. Let's work towards a more sustainable and equitable future together. #consumer #marketing #economy #purchasing

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I find this analysis fascinating as it speaks to our constant "evolution" of our basic needs. Thanks GroupM for providing some thought provoking ideas. "It found the Gen Z generation is driven much more than the classic food, clothing and shelter mindset of older populations, including the following shifts: From Physiological to Accuracy: Gen Zers are passionate and want to support companies that align with their values and provide them accurate, trusted services and information. This is the new, most basic need. From Safety to Safe Spaces: Gen Z will prioritize digital spaces that promote user safety. They view the internet as a harsh place. 64% do not trust everything they see online. So they gravitate to online safe spaces, particularly for marginalized groups. From Love to Fandom: A single person can be a part of an endless number of communities that impact their identities, influencing their purchase intent. In fact, Gen Z is 38x more likely to purchase products that borrow outside IP and 80% have made purchases via creator-led livestreams. Brands need to work with creators to co-build online communities and connect directly with consumers. Building Self-esteem Through Forums: Gen Z’s sense of self is a blend between online and offline identities. In commerce, brands can meet this need by providing products and experiences that enhance a consumers’ confidence within a certain group, even if it isn’t hyper-specific to them individually. From Self Actualization to Hybrid Advocacy: Think of “actualized” consumers as brand ambassadors. Gen Z’ers are not only advocates among friends and family, but they can be the same for brands, embedding it or its product into their identity, and even using it as a springboard for creation." How can streaming meet these new "needs" I'd love to hear from all my media-peeps out there. Let me know your thoughts. #evolvingmediaspace #meetingmedianeeds

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This brilliant and comprehensive guide should be a first stop for anyone wanting to learn more about #greenwashing and how to avoid it. Brilliant work from Creatives for Climate ! #marketing #climatechange #greenwash

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Celebrating Earth Day, I took the time to read: The Roadmap and Action Plan for Planetary Health 2024. HIGHLY RECOMMENDED and quite readable. I particuarly enjoyed Bruce McRae Haldane's section: “Chapter 4.3 Engaging Business”. The consideration is broad and the logic stream sound. Haldane's insight that “The planetary crisis is also becoming a casualty of culture wars” was illuminating. This explores the pushback from some sub-cultures, where the costs of change are being externalized, in many cases to the communities who can afford it the least. The time is now. #foramorematurehumanity #sustainablecivilization #climateactionnow #imagii #hiiiya

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Monotype's Type Trends 2024 is a free download that seeks to explain popular typographic design rends that might otherwise defy definition. Case in point: Profeshinal - which could just as easily have been called, Why? https://bit.ly/3xM9Xep

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🔥𝐖𝐡𝐞𝐧 𝐟𝐚𝐧-𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. The Washington Commanders, formerly the Redskins, are amidst a brand identity crisis. They have undergone a significant, multi-year rebranding under the previous management. It has been a phased change from the Redskins to the Washington Football Team to now the Commanders. The name changes have effectively ruined the team’s traditional theme song, “Hail to the Redskins.” Enter local fans and rappers Woodrow Sellers, known as DJ Woody Oh Goody, and his nephew Wayne Sellers, Big57. Last season, a song they created, “Commanders Song,” went viral and became the unofficial anthem for the team. The song even includes a left-hand-up gesture now seen at every game and recently at the NFL draft. Their latest release, “Those Haters Can't Stand Us," could be the anthem for the new season. Like any sports team, the Commanders have a passionate, deeply-rooted fan base that spans generations. Commanders fans have had a lot of feelings about the rebranding but their love for the team has not abated. Fans like DJ Woody Oh Goody and Big57 now have the power to create the brand content they want to see. We are amidst a new brand-consumer paradigm fueled by bottom-up, authentic consumer-led content meeting brand content head to head. Consumers, not brands, are in the driver’s seat of today’s content-driven experience economy. For fashion and luxury brands, the lesson from this is not to incorporate micro-communities into your influencer marketing strategy (even though you should do that). Content marketing strategy is not enough. Overarching content strategy matters because without it brands will get lost in a sea of content they can’t control. Brands need an integrated content strategy framework with core content operations model that builds a connective tissue between brand content and community content. Content is the experience and it’s driven by fans, not brands. https://lnkd.in/e7s8emcU #contentstrategy #brandstrategy #fans #creatoreconomy #branding #contentmarketing #brandstorytelling #fashion #luxury #music #sports ——— To see all my posts - follow and hit the notification 🔔 at Jessica Quillin, PhD Fashion Strategy Weekly - tailored B2B strategy insights for fashion and luxury decision makers It’s A Working Title, LLC®️ - boutique agency focused on content strategy and applied research for fashion, luxury, and the experience economy

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Anyone asking, "Now what will we do for press clippings?" Last week's news that Burrelles would be closing their press clipping service, after 130 years of service, shocked some industry watchers and has caused concern among some PR professionals. As the primary provider of nationwide press clippings for the past century, articles from newspapers and magazines, many clients and media monitoring services are now turning to Truescope for help. First, I wish my friends at Burrelles the best in their future efforts or retirements. The industry is a small, friendly group of people and I've been around these people and learned great insight from them across my entire life. Second, within Truescope our U.S. operation has been providing press clippings since 1908, This post outlines the importance of traditional media in a comprehensive communications strategy, but also answers how Truescope is providing real press clipping articles to our clients, and many new clients. As the only company now providing nationwide print media monitoring, we are helping many new friends. Let me know if you have questions or need a new solution for traditional, online and social media monitoring. Truescope's platform integrates all media making the tracking and measurement of your campaigns easier. We literally help our clients see their world more clearly. #newsmonitoring #pressclippings #mediamonitoring #publicrelations #prmeasurement #newsarticles

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Gen AI can't do it all, but it's a good start. This is a great article for marketers, creatives, and product designers. https://lnkd.in/gKAFNdVu #generativeAI #genAI #artificialintelligence #modernmarketing

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I find advertising to be full of inexplicable contradictions, so I wrapped a few up in this post that features (a pre-cancellation) Louis CK: https://lnkd.in/g2YDnwxu #advertising #advertisingagency #artdirection #copywriting #copywriter #artdirector #creative

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Trendhunter says our "mesmerizing (AI) animations" of Moby Dick "speak to all sorts of readers, whether they're busy, struggling with focus or neurodivergent. The dynamic generative AI visuals also help to engage non-readers who are disinclined to pick up a book in the first place." 🤗 with Pereira O'Dell and Silverside AI #genai #artificialintelligence #ai https://lnkd.in/e84_dMcH

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Context is key. Knowing your customers' pains and gains is critical. The current discourse around tech killing creative jobs and the love and respect creatives have for some of the best-loved symbols of creativity matter. And make this new ad from Apple tone deaf. Judging by the response from their customers and the lashing on social media, I am not alone in this assessment. Ouch. This binary either/or and black/white thinking is lame and lazy. #ad #apple #customerinsights #marketing #brand #brandstrategy #brandvoice

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✨ "Data tells, but stories sell." ✨ Imagine harnessing the true power of #storytelling to ignite passion and drive innovation within your organization. That's what I discussed with host Nikki Lewallen Gregory on the latest #FRINGE podcast episode. 🎙️ Here are Key Insights for #Innovation Leaders: 💡The Sensory Connection: Engage your audience on a deeper level by activating all five senses in your storytelling. 💡The Billion Dollar Storytelling: my upcoming book after a four-year journey promises to reshape your narrative skills. 💡Memory-Making Devices: Stories are not just tales; they're strategic tools for deepening relationships and enhancing recall. So, if you're eager to explore how a simple story can rally a team around innovation or transform a client meeting into a memorable experience, this episode is a not-to-be-missed listening experience. And while you're here, share with us ⬇️ a moment when a story profoundly affected your leadership or business strategy. #podcast #leadership

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Published an in-depth breakdown of the leading #GenAI image tool strengths and weaknesses. I'll apologize in advance for Adobe Firefly 🤣 https://lnkd.in/eQR7E42H

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Film break! Generations have passed and it's become the "Kingdom of the Planet of the Apes", but whose kingdom? My review of the surprisingly engaging fourth installment of this popular sci-fi franchise: #film #movies #planetofhteapes #KingdomOfThePlanetOfTheApes 

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