Articles by John
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An Empathetic (and Opportunistic) Look at 2023 for CMOs
An Empathetic (and Opportunistic) Look at 2023 for CMOs
By John Gardner
Activity
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We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from…
We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from…
Liked by John Gardner
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Attn: Event Producers and Wedding Planners. Ultraviolet is booking for Q3, Q4, and 2025. We would love to work with you on your next project…
Attn: Event Producers and Wedding Planners. Ultraviolet is booking for Q3, Q4, and 2025. We would love to work with you on your next project…
Liked by John Gardner
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Big congrats to Ryan Detert, Chris Detert, Zac Rosenberg , Joseph Miller and the entire Influential team on joining the Publicis family. Proud to…
Big congrats to Ryan Detert, Chris Detert, Zac Rosenberg , Joseph Miller and the entire Influential team on joining the Publicis family. Proud to…
Liked by John Gardner
Licenses & Certifications
Volunteer Experience
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Board Member
Daniel's Music Foundation
- Present 9 months
Daniel's Music is Changing lives through the power of music!
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Board of Visitors
UA College of Communication & Information Sciences
- Present 10 years 1 month
Education
The College Board of Visitors helping the college in an advisory role in fundraising, impact in the industry and student opportunity
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Local School Council (Elected position)
Brookwood High School
- 4 years
Education
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President
Brookwood High School Racquet Club
- 5 years
Education
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President
Flowers Crossing at the Mill HOA
- 2 years
657 home neighborhood in suburban Atlanta with operating budget approaching $400,000
Publications
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Pharmaceutical Marketing, “The New 4 P’s of Pharmaceutical Marketing” (Chapter 11)
Jones & Bartlett Publishing 2013
A look at how the internet and mobile technology has shaped the pharma industry and shifted the promotion paradigm to these current “P’s”: Predictive Modeling/Analysis, Personalization, Peer-to-Peer Networking, and Participation.
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Hiring in 2012: Which Positions Will You Need to Fill
American Express OPEN Small Business
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Finding ways to meet consumers in emerging spaces
Hospitality Net
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What Knowledge Lies Untapped in Your Consumer Database
DM News
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Six ways to save your IT project from the scrap heap
InfoWorld
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Bridging the Gap Between Marketing and IT
Computer User
Projects
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Recent Speaking Engagements
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The Next Frontier of Marketing: Human Engagement
American Marketing Association
Birmingham, AL
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Select Speaking Engagements
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5 Secrets Hidden in your Data
ePharma
Philadelphia, PA
Unlocking Your Data’s Secrets
ePharma
New York, NY
Social Media is Not a Campaign
AstraZeneca Global Brand Conference
Wilmington, DE
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Select Speaking Engagements (IL)
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The Four New P’s of Marketing in Pharma
CRM Evolution 2011
New York, NY
How to Apply the Power of Database Marketing…and WIN!
Direct Marketing Association
New York, NY
Understand the New 4 P’s of Marketing
Eye for Travel Global Travel Conference
London, UK
Honors & Awards
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Executives of Influence | Birmingham Business Journal 2019
Birmingham Business Journal 2019
Recognizing key executives in Birmingham's business world
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Imagination Award
Gwinnett Chamber of Commerce | Partnership Gwinnett
Recognizing creative methods that have transformed the way entities market or engage with their customers, residents, or students.
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#2 Fastest Growing Business
University of Alabama at Birmingham
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Excellence in Business Top 25
University of Alabama at Birmingham
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Pinnacle Award, Small Businessperson of the Year
Gwinnett County (GA) Chamber of Commerce
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Small Business of the Year
Gwinnett County (GA) Chamber of Commerce
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Top 25 Entrepreneurs of the Year (#15)
Business-to-Business Magazine
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Agency Partner of the Year
Marriott and Renaissance Mexican and Caribbean Resorts
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Golden Triangle Award
American Academy of Dermatology
2006, 2008-2010
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MM&M Marketing Award
MM&M Magazine
Oracea® and Cetaphil® Brands
2009-2010
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
Organizations
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The University of Alabama College of Communication & Information Sciences
Board of Visitors
- Present -
University of Alabama College of Communications
Guest Lecturer
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American Association of Advertising Agencies
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American Marketing Association
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Auburn University School of Business
Guest Lecturer
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Direct Marketing Association
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The University of Florida Warrington College of Business Administration
Guest Lecturer
Recommendations received
5 people have recommended John
Join now to viewMore activity by John
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This is a Fishbone Diagram. Your brand should be using it to get to the root of sales performance. What makes it so powerful is that it does an…
This is a Fishbone Diagram. Your brand should be using it to get to the root of sales performance. What makes it so powerful is that it does an…
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Thanks Stephen Strauss for the opportunity to kick off your new podcast on AI! Looking forward to the seeing the next segments and getting fresh…
Thanks Stephen Strauss for the opportunity to kick off your new podcast on AI! Looking forward to the seeing the next segments and getting fresh…
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💥Jo Ann Herold, MBA (interim VP, Marketing & Communications at Georgia State University) is well-known for leading cross-functional teams, and her…
💥Jo Ann Herold, MBA (interim VP, Marketing & Communications at Georgia State University) is well-known for leading cross-functional teams, and her…
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🎓 I'm thrilled to announce that I have completed my Master's degree in Integrated Advertising and Public Relations from Grady College of Journalism…
🎓 I'm thrilled to announce that I have completed my Master's degree in Integrated Advertising and Public Relations from Grady College of Journalism…
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Shout to CTR Commercial Real Estate for a successful morning focusing on their objectives for the next quarter. Good work, Jeff Richardson and Rob…
Shout to CTR Commercial Real Estate for a successful morning focusing on their objectives for the next quarter. Good work, Jeff Richardson and Rob…
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🌟 Celebrating Excellence at TPC Sugarloaf! 🌟 We are thrilled to recognize our North Star recipient, Julie, for going above and beyond during the…
🌟 Celebrating Excellence at TPC Sugarloaf! 🌟 We are thrilled to recognize our North Star recipient, Julie, for going above and beyond during the…
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I am happy to share this recent announcement about ANI Pharmaceutical's growth investment in Alimera Sciences. #AAO #ASDS #Retina #ophthalmology
I am happy to share this recent announcement about ANI Pharmaceutical's growth investment in Alimera Sciences. #AAO #ASDS #Retina #ophthalmology
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We won't lose our jobs to AI, we'll lose our jobs to people who are using AI. The technology offers so many opportunities, but it's up to us to use…
We won't lose our jobs to AI, we'll lose our jobs to people who are using AI. The technology offers so many opportunities, but it's up to us to use…
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I appreciate the ThinqShift team for consistently challenging me in the best possible ways. Thank you, Vipul Kapadia, for facilitating an engaging…
I appreciate the ThinqShift team for consistently challenging me in the best possible ways. Thank you, Vipul Kapadia, for facilitating an engaging…
Liked by John Gardner
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Looking forward to this special event not only for Archie and the Rose Bowl Stadium but for college football history.
Looking forward to this special event not only for Archie and the Rose Bowl Stadium but for college football history.
Liked by John Gardner
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