John Sauvé

The Colors of Health®-Food and Wellness Group

Wilbraham, Massachusetts, United States Contact Info
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    Brand Consulting, Brand Marketing, Marketing Consulting, Marketing Strategy, and Product Marketing

About

Accomplished marketer/consultant with 40+ years of brand and commodity experience in the food/functional food and nutraceutical/dietary supplement industries. The Food and Wellness Group consultancy is focused on Health-Advantaged Marketing™ ... discovering, positioning, and promoting health-related product attributes and benefits for both the B2B and B2C marketplace. http://www.foodandwellnessgroup.com

As an early leader in marketing the research and awareness-building initiatives for the bioactive/phytonutrient-driven health properties of colorful fruits and veggies, he is recognized for his breakthrough antioxidant, phytonutrients-based marketing initiatives for blueberries that changed the way people think about blueberries "from something in a muffin to a health icon."

Please have a look at the Outside article link below.
https://www.outsideonline.com/health/nutrition/blueberries-superfood-benefits/

The Food and Wellness Group developed a Fruits and Veggies marketing initiative focused on increasing the per capita consumption of F&V in all forms for better health ... branded as The Colors of Health®.

It is a goal-oriented, 5 A Day, and color-guided, The Color Way®, national health initiative designed to educate, engage, and influence Americans to buy and eat the recommended DGA quantity and variety goal of 5 cups a day of colorful fruits and veggies, in all forms, for better health. The 40+ thousand supermarkets and grocery stores across the country and the hundreds of millions of daily shopping occasions (points of contact) play critical marketing roles in reaching and influencing consumers at their point of engagement and purchase decisions for fruits and veggies in all forms.
See www.colorsofhealth.com



The Colors of Health® and The Color Way® are registered trademarks of the Food and Wellness Group.

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Experience

  • Food and Wellness Group

    Food and Wellness Group

    13 years 5 months

    • Food and Wellness Group Graphic

      Founder - The Colors of Health®

      Food and Wellness Group

      - Present 11 years 5 months

      Wilbraham, Massachusetts, United States

      The Food and Wellness Group has created a proprietary fruits and veggies (F&V) marketing initiative branded as The Colors of Health® - 5 Cups A Day The Color Way® to directly address the significant per capita consumption shortfall of F&V that has existed versus the DGA recommendations established in 2005. It is a simple goal-oriented (5 A Day) and color-guided (The Color Way®) health initiative designed for national communication, particularly through the retail/supermarket arena.…

      The Food and Wellness Group has created a proprietary fruits and veggies (F&V) marketing initiative branded as The Colors of Health® - 5 Cups A Day The Color Way® to directly address the significant per capita consumption shortfall of F&V that has existed versus the DGA recommendations established in 2005. It is a simple goal-oriented (5 A Day) and color-guided (The Color Way®) health initiative designed for national communication, particularly through the retail/supermarket arena.

      The Colors of Health® would inform, engage, inspire, and influence Americans to buy and eat a colorful, phytonutrient-rich quantity and variety of fruits and veggies, in all 5 forms, and reach the DGA-recommended daily goals for better health. The Colors of Health® - 5 a Day-The Color Way®
      http://colorsofhealth.com

      The Colors of Health® and The Color Way® are registered trademarks of the Food and Wellness Group.

    • Food and Wellness Group Graphic

      Marketing Consultant-Owner

      Food and Wellness Group

      - Present 13 years 5 months

      Wilbraham, Massachusetts, United States

      The Food and Wellness Group (FWG) is a marketing consultancy in the food, beverage, and nutraceutical industries. It is experienced in the discovery and development of Health-Advantaged Marketting™ strategies for product positioning and tactical executions.
      http://www.foodandwellnessgroup.com

  • Artemis International - Berryceuticals® Graphic

    Vice President Marketing

    Artemis International - Berryceuticals®

    - 3 years 10 months

    Fort Wayne, Indiana

  • Swardlick Marketing Group Graphic

    Managing Director - Food and Nutrition

    Swardlick Marketing Group

    - 7 years

    Portland, Maine

  • Wild Blueberry Association of North America Graphic

    Executive Director

    Wild Blueberry Association of North America

    - 11 years

    Bar Harbor, Maine

  • The Hale Group, Ltd. Graphic

    Principal Consultant

    The Hale Group, Ltd.

    - 1 year

    Danvers, Massachusetts

  • Friendly's Ice Cream, LLC

    Friendly's Ice Cream, LLC

    23 years

Education

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