Articles by Joe
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When life gives you a boot, make it a glove
When life gives you a boot, make it a glove
By Joe Prota
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How a Broken Surfboard lead to an A in Industrial Design
How a Broken Surfboard lead to an A in Industrial Design
By Joe Prota
Activity
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Men's health isn't just about men. The ripple effect through society when men aren't well is profound - we've all seen it, felt it and lived it in…
Men's health isn't just about men. The ripple effect through society when men aren't well is profound - we've all seen it, felt it and lived it in…
Liked by Joe Prota
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Excitement Talk #11 Today we proudly announce the Spikes excitement talk #11 with the amazing Johnny Vulkan. You will hear all about what excited…
Excitement Talk #11 Today we proudly announce the Spikes excitement talk #11 with the amazing Johnny Vulkan. You will hear all about what excited…
Liked by Joe Prota
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Post-4th of July, NY state-of-mind, especially with fireworks on the Hudson this year once again! So can you imagine what 70,000 metric tons looks…
Post-4th of July, NY state-of-mind, especially with fireworks on the Hudson this year once again! So can you imagine what 70,000 metric tons looks…
Liked by Joe Prota
Experience & Education
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IBM
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Honors & Awards
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Shorty Awartd Winner - #VoteIRl
Shorty Awards - Best Call to Action
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter turnout had decreased to abysmal levels. YouTube wanted to help spark change and empower the voices of YouTubers & celebrities, along with the millennials who follow them.
Only 1 in 3 millennials voted in 2012.
In 2016, 50% of unregistered voters were millennials.
2016 is the first election where millennials will outnumber baby boomers.
Through social listening we…Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter turnout had decreased to abysmal levels. YouTube wanted to help spark change and empower the voices of YouTubers & celebrities, along with the millennials who follow them.
Only 1 in 3 millennials voted in 2012.
In 2016, 50% of unregistered voters were millennials.
2016 is the first election where millennials will outnumber baby boomers.
Through social listening we found a +34% MoM increase in negativity & voter fatigue in months before election, creating white space for a more lighthearted voting message. So rather than feed scripts to celebrities, we focused on building entertaining prompts and creative tools for the YouTube community to create empowering messages themselves. -
2014 Clio - Bronze, Sponsorhips
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Join now to viewMore activity by Joe
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Excitement Talk #11 Today we proudly announce the Spikes excitement talk #11 with the amazing Johnny Vulkan. You will hear all about what excited…
Excitement Talk #11 Today we proudly announce the Spikes excitement talk #11 with the amazing Johnny Vulkan. You will hear all about what excited…
Liked by Joe Prota
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Two years ago, I saw a friend at a wedding I hadn't seen in 20 years. The requisite small talk bounced from nostalgic story to family to, inevitably,…
Two years ago, I saw a friend at a wedding I hadn't seen in 20 years. The requisite small talk bounced from nostalgic story to family to, inevitably,…
Liked by Joe Prota
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Lacrosse has played a huge part of my life for almost 30 years. This sport is so special for so many reasons, but it’s connection to the indigenous…
Lacrosse has played a huge part of my life for almost 30 years. This sport is so special for so many reasons, but it’s connection to the indigenous…
Liked by Joe Prota
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I am honored to have been recognized as the 2024 Inventor Relations Executive of the Year at last week’s MOJO Play Creators Conference in London!…
I am honored to have been recognized as the 2024 Inventor Relations Executive of the Year at last week’s MOJO Play Creators Conference in London!…
Liked by Joe Prota
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Introducing IBM Concert: the AI-powered solution that anticipates and resolves application issues before they happen - helping you simplify your tech…
Introducing IBM Concert: the AI-powered solution that anticipates and resolves application issues before they happen - helping you simplify your tech…
Liked by Joe Prota
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Hi y’all! Many of you already know, I’m delighted to be starting a new chapter after an incredible career at IBM. I want to publicly thank all my…
Hi y’all! Many of you already know, I’m delighted to be starting a new chapter after an incredible career at IBM. I want to publicly thank all my…
Liked by Joe Prota
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Thank you to Misa Chien, her team, and The Authentic Asian community for the warm welcome! It was a magic moment to have stumbled on this group of…
Thank you to Misa Chien, her team, and The Authentic Asian community for the warm welcome! It was a magic moment to have stumbled on this group of…
Liked by Joe Prota
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The wait is over! Season 5, Episode 1 of Smart Talks with IBM is available! A thought-provoking and informative conversation between Malcolm…
The wait is over! Season 5, Episode 1 of Smart Talks with IBM is available! A thought-provoking and informative conversation between Malcolm…
Liked by Joe Prota
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