Jo McKinney

New York, New York, United States Contact Info
5K followers 500+ connections

Join to view profile

About

Transformational Leader | Growth Marketer | Brand Architect | Proven Innovator |…

Articles by Jo

See all articles

Activity

Join now to see all activity

Experience & Education

  • Board of Innovation

View Jo’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Volunteer Experience

Publications

  • Innovation Happens In The Most Challenging Circumstances

    Forbes

    Innovation is oxygen for a business, and during a recession, it becomes even more critical to breathe fresh air into your organization.

    As brand marketers grow more conservative on ad spending in light of economic trends, it’s the perfect time to invest in innovation. Downturns are great opportunities for change—brand new offerings, reframes of existing offerings or bold new thinking. We do our most innovative work in the most challenging brand circumstances. This year is no exception…

    Innovation is oxygen for a business, and during a recession, it becomes even more critical to breathe fresh air into your organization.

    As brand marketers grow more conservative on ad spending in light of economic trends, it’s the perfect time to invest in innovation. Downturns are great opportunities for change—brand new offerings, reframes of existing offerings or bold new thinking. We do our most innovative work in the most challenging brand circumstances. This year is no exception. When done thoughtfully, growth can exist on the other side of a crisis—be it financial, health or otherwise.

    See publication

  • Firsthand Lessons On How To Create A Culture By Design, Not By Default

    Forbes

    See publication

  • Designing the Workplace I Always Wanted for Myself

    Muse by Clio

    See publication

  • What Big Brands Can Unlearn From Startups

    Adweek

    To navigate change and grow, brands will have to start thinking more like beginners instead of experts.

    See publication

Projects

  • Speaker, Cannes Lions Festival of Creativity

    See project

  • Speaker, The One Club Creative Week

    See project

  • Speaker, IAB Women Visionaries

    See project

  • Speaker, Workshop on Behavioral Insights in Health, Harvard University

    Co-hosted by the Behavioral Insights Group at Harvard University and the Behavioural Insights Team (which is a joint venture between the UK Government and the innovation foundation Nesta), this workshop examined the newest research and policy from behavioral insights in health. Hear from leading faculty and practitioners. Speakers included Ichiro Kawachi (Harvard T.H. Chan School of Public Health), Michael Hallsworth (Behavioural Insights Team), Jennifer Lerner(Harvard Kennedy School), Peter…

    Co-hosted by the Behavioral Insights Group at Harvard University and the Behavioural Insights Team (which is a joint venture between the UK Government and the innovation foundation Nesta), this workshop examined the newest research and policy from behavioral insights in health. Hear from leading faculty and practitioners. Speakers included Ichiro Kawachi (Harvard T.H. Chan School of Public Health), Michael Hallsworth (Behavioural Insights Team), Jennifer Lerner(Harvard Kennedy School), Peter Ubel (Duke University), Sara Bleich (Harvard T.H. Chan School of Public Health), Noel Brewer (University of North Carolina), and Kris-Stella Trump (Office of Evaluation Sciences).

    See project

  • Speaker, Social Media Week 2016 - Bracing For The Ad-Blocked Future: How Brands Can Move Beyond The Impression

    See project

  • Speaker, WOMMA, Marketing Beyond the Impression: The Secret to Brand-Building in 2016 and Beyond

  • Guest Lecturer, Harvard School of Public Health, Behavioral Economics

  • Guest Lecturer, Harvard School of Public Health, Behavioral Economics

  • Speaker, TMRE 2014 "How Chapstick Leveraged Real-time Consumer Insights to Revitalize the Brand"

  • Guest Lecturer Harvard School of Public Health, Behavioral Economics

  • Speaker, 2008 European Communication Summit of The European Association of Communication Directors

Organizations

  • Entrepreneurship at Cornell

    Advisory Council Member

    - Present

  • International School of Brussels Foundation

    Trustee

    - Present

    Serve on board of directors for US based foundation

  • Through The Eyes of Children: The Rwanda Project

    Director

    - Present

    Management of not-for-profit photographic project working with child survivors of the Rwandan Genocide. www.rwandaproject.org

  • Perception International

    Board Member

    - Present

Recommendations received

8 people have recommended Jo

Join now to view

More activity by Jo

View Jo’s full profile

  • See who you know in common
  • Get introduced
  • Contact Jo directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Jo McKinney in United States

107 others named Jo McKinney in United States are on LinkedIn

See others named Jo McKinney

Add new skills with these courses

See all courses