About
Articles by Jim
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The Five Marketing Trends CMO's Can No Longer Ignore
The Five Marketing Trends CMO's Can No Longer Ignore
By Jim Lecinski
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Optimize your Calendar using "Batting Average"
Optimize your Calendar using "Batting Average"
By Jim Lecinski
Activity
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AIR SHOW BREAK with a few of my MS in Business Analytics candidates, lunchtime atop the AMAZING Railway Exchange, home to the University of Notre…
AIR SHOW BREAK with a few of my MS in Business Analytics candidates, lunchtime atop the AMAZING Railway Exchange, home to the University of Notre…
Liked by Jim Lecinski
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Legendary Jim Lecinski led Google operations in Chicago for years... now MBA "Professor of the Year" at Northwestern, Jim accepts our NACD Chicago…
Legendary Jim Lecinski led Google operations in Chicago for years... now MBA "Professor of the Year" at Northwestern, Jim accepts our NACD Chicago…
Liked by Jim Lecinski
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Have had the pleasure of having some incredible guests join me recently on the ADWEEK Marketing Vanguard podcast—including Gabrielle Dallas Wesley…
Have had the pleasure of having some incredible guests join me recently on the ADWEEK Marketing Vanguard podcast—including Gabrielle Dallas Wesley…
Liked by Jim Lecinski
Experience & Education
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Northwestern University - Kellogg School of Management
View Jim’s full experience
See their title, tenure and more.
or
Licenses & Certifications
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Corporate Governance: Effectiveness & Accountability in the Boardroom
Kellogg School of Management
Issued
Publications
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The AI Marketing Canvas: A Five-Stage Roadmap to Implementing Artificial Intelligence in Marketing
Stanford University Press
See publicationThis book offers a direct, actionable plan Chief Marketing Officers can use to map out AI initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process of implementing AI into the marketing organization's toolkit.
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Winning the Zero Moment of Truth
http://www.amazon.com/Winning-Zero-Moment-Truth-Enhanced-ebook/dp/B005B1LBS8
Organizations
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Bain & Co.
Advisor, Marketing Excellence
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Narrative Science
Advisor
-Advisor to COO, Marketing and Sales teams for this firm that used Natural Language Processing to create "newsfeed" style dashboard reporting.
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University of Notre Dame (Mendoza School)
Visiting Professor
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Northwestern University (Medill School)
Board Advisers at Spiegel Research Center
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University of Virginia (Darden School of Business)
Visiting Executive Lecturer, Marketing
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Recommendations received
3 people have recommended Jim
Join now to viewMore activity by Jim
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My recent trip to Taupo was a whirlwind, first getting to explore a beautiful place with my partner, Andrew Sroufe, then meeting some incredible…
My recent trip to Taupo was a whirlwind, first getting to explore a beautiful place with my partner, Andrew Sroufe, then meeting some incredible…
Liked by Jim Lecinski
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Scott Brinker and I are presenting a webinar this afternoon ... If you want to learn more about composability and the new decisioning layer in the…
Scott Brinker and I are presenting a webinar this afternoon ... If you want to learn more about composability and the new decisioning layer in the…
Liked by Jim Lecinski
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Excited to share our new paper on the design, implementation, and analysis of academic social media experiments! These experiments let researchers…
Excited to share our new paper on the design, implementation, and analysis of academic social media experiments! These experiments let researchers…
Liked by Jim Lecinski
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Bucket list item: Torch Relay, in Paris, at the Olympics, at the Coca-Cola House, with good friends. Across many years, Coca-Cola and the good…
Bucket list item: Torch Relay, in Paris, at the Olympics, at the Coca-Cola House, with good friends. Across many years, Coca-Cola and the good…
Liked by Jim Lecinski
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