Jim Boxwell

The latest episode of TransUnion Live explored the most effective ways to identify consumers who want to purchase a car and how they want to be contacted. Watch the on-demand video to learn more. https://lnkd.in/ebG_DzWM

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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States and CX: “When we talk about that design system, it’s how do we start threading that all together so it’s more intuitive, it’s more seamless, and you’re taking the friction out so that these systems are talking to each other better than they’ve been talking to before.” https://buff.ly/49LwN2K #stategovt #designsystems #services #CX

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Need to cut your wholesale order processing time down? Download the infographic to learn the top 5 ordering challenges communications service providers (CSPs) face today. And how TransUnion Universal Order Connect (UOC) can help you combat the chaos. https://gag.gl/qriwK2

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This solution is a slam dunk for brands and booths large and small. Usually "less expensive than the carpet" and you get an unparalleled data set that you can use for ROI, Optimization and show to show and year to year comparisons to guide major investment related decision making! Inquire with your existing Agency/Exhibit House or reach out to us to learn more and to connect with a Reseller/VAR of your choice!

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Julie Clark shares insights on TransUnion’s adoption of a multi-keyed identity spine to enable both scale and precision. Watch this video for key takeaways https://gag.gl/lQQVdv #BeetRetreat #POSSIBLE2024 #DataCleanRooms #DataInsights

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Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Selling through, not "to" retailers is key to long-term success. If you're looking to drive in-store sales and take advantage of Retail Media Networks (RMNs), look no further than www.retailbound.com. Our expertise can help you amplify your RMN profitability and achieve long-term success. Check out this article on driving growth through RMNs: https://lnkd.in/dpDfdKdY

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We spoke with the top CPG leaders from around the globe to discover the secrets to their success. According to our report, embracing technology and implementing proactive succession planning are key factors for growth in this industry. Want to learn more? Dive into our findings now. #consumer #CPG #growth #executivesearch #succession

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The TransUnion Spring 2024 Gig Economy Report is here and reveals important factors to better understand attitudes and behaviors of consumers who use gig platforms. Download the report for deeper insights about the strong user demand among Millennials and Gen Z consumers. https://lnkd.in/eU2HRXmv

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In a recent ADWEEK webinar, leading rural lifestyle retailer Tractor Supply Company explores how they fine-tuned a #loyalty program that supports over $10B in sales. Let's dive into the partnership ⬇️

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In an interview with Beet.TV at Cannes Lions 2024, TransUnion EVP of TruAudience® Growth Strategy Matt Spiegel explored how identity resolution plays a crucial role in enabling marketers to reach their target audiences across a heavily fragmented media landscape. “Identity resolution is a fundamental part of being a bold, big marketer,” Spiegel said. To learn more about how identity resolution underpins today’s successful marketing strategies — from planning through measurement — check out the full interview: https://gag.gl/wTQAEk #CannesLion2024 #Marketing #Advertising #Identity

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What price increases are causing the most concern for US consumers? Download this TransUnion infographic for a snapshot of consumers’ recent personal finance and fraud experiences: https://lnkd.in/gtYJ54py

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Amplifying this message!

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