Jill Schnitt

New York, New York, United States Contact Info
3K followers 500+ connections

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About

Areas of expertise include:

• Out-of-home media planning and buying
• Deep…

Activity

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Experience & Education

  • Outdoor Media Group (OMG)

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Licenses & Certifications

Projects

  • Under Armour Stephen Curry NBA All Star Game + Lamar Digital + Blue Bite Mobile + AdStruc

    Under Armour and Lamar Advertising partnered to promote Stephen Curry's 2014 NBA All Star appearance. Curry launched his Under Armour Anatomix Spawn shoe for the Three Point Shootout and his first appearance in the NBA All Star game. This two-week advertising campaign included creative showing Stephen Curry sporting Under Armour gear the first week and an unveiling of his new, personal product line and shoe the second week. Social media played an important role in this campaign, allowing fans…

    Under Armour and Lamar Advertising partnered to promote Stephen Curry's 2014 NBA All Star appearance. Curry launched his Under Armour Anatomix Spawn shoe for the Three Point Shootout and his first appearance in the NBA All Star game. This two-week advertising campaign included creative showing Stephen Curry sporting Under Armour gear the first week and an unveiling of his new, personal product line and shoe the second week. Social media played an important role in this campaign, allowing fans and consumers to participate. Under Armour used five specific hashtags throughout the All Star weekend, which were tracked through a social ad tracker. 27 Tweets in New Orleans during the All Star Game. Lamar geo-fenced multiple points of interest resulting in mobile ads served, promoting Curry's Under Armour shoe and attire. This campaign successfully showcased the power digital out-of-home, social media, and mobile integration. The campaign had 7,331 mobile ad engagements and 3.8 million out-of-home impressions during the two week campaign.

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Organizations

  • She Runs It

    Mentor

    - Present

  • Bellisario College of Communications at Penn State Ad / PR Alumni Network

    Board Member; Secretary

    -

    The Advertising/Public Relations Network is chartered by the College of Communications Alumni Society and focuses on the networking of alumni and professionals in the fields of advertising, public relations, community relations and marketing. The group serves as a resource for the College of Communications with the Department of Advertising/Public Relations having input and final approval of all activities and programs of the APG.

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