J F Grossen

My first POV article on GenAI and its potential to positively change our travel experiences - co-authored with Publicis Sapient’s head of engineering for travel and hospitality.

Which Brands do we trust to be the credible supplier of accurate data and precise services to become the orchestrators of our lives (or at least our commute)?

Beyond existing navigation uses, maps are media. Dynamic new maps will tell engaging interactive stories, reveal insights, augment the world, and present location cinematically – for live media production, rich data visualizations, mixed reality, and much more. HERE is providing the designers and developers of these experiences with the most comprehensive up-to-date location data and the tools to bring them to life.

GDPR is not a silver bullet to build trust in the share and trade of data - instead it has exposed companies who used the opt-in process as a way to build and continue a relationship with their audience. Trust is not built through this way. It’s about value exchange - it’s about being authentic in message - it’s about doing what you say - but most of all trust is built through little gestures over time. Trust me - Ultimately, you won’t have to put this anywhere in your marketing messages. It… Show more

GDPR is not a silver bullet to build trust in the share and trade of data - instead it has exposed companies who used the opt-in process as a way to build and continue a relationship with their audience. Trust is not built through this way. It’s about value exchange - it’s about being authentic in message - it’s about doing what you say - but most of all trust is built through little gestures over time. Trust me - Ultimately, you won’t have to put this anywhere in your marketing messages. It will be proven through your product.

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The complexity and expense of bringing comprehensive and accurate location data to cities and transportation is real. Coordination of data between public and private institutions is critical.

Products – and our relationships with them – are constantly changing. Marketers have long sought to encourage a sense of brand loyalty, but the future of product marketing will rely on the purchaser developing a connection directly with a product, led by conversations between person and item.

In the near future, technology – specifically, technologies wrapped up as the Internet of Things (IoT) – will allow companies to give products their own voices and stories. This will give the products a perceived sense of agency, encouraging consumers to develop relationships with the items.

Tomorrow, desirability of products will be more about the relationship created between you and the object. These relationships will take the form of a series of conversations manifesting themselves before, during, and after purchase. It will be built on a deeper understanding of each other’s needs from the real intelligence of the purchaser with the artificial intelligence of the product.

Today, desirability of products is manufactured by a brand – messages from an army of advertisers and companies spending billions of euros yearly to create a perception of desirability in their products or services. Tomorrow, the desirability of products will be more about the relationship created between an object and consumer – conversations before, during and after purchase that reflect the understanding of each other’s needs. This talk explores desirability in the age of connected products… Show more

Today, desirability of products is manufactured by a brand – messages from an army of advertisers and companies spending billions of euros yearly to create a perception of desirability in their products or services. Tomorrow, the desirability of products will be more about the relationship created between an object and consumer – conversations before, during and after purchase that reflect the understanding of each other’s needs. This talk explores desirability in the age of connected products – a provocation on designing for form, interaction and tone of voice when products can speak for themselves. Show less

Panelist on 'The Things About Design: Of Ghosts, Spirits and Material Practices" at the Design Research Society's 2014 Conference in Umea Sweden. My topic covered desirability and decision-making in the age of connected products - a provocation on designing for form, interaction and tone of voice when products can speak for themselves. Other panelists included; Elisa Giaccardi - TU/Delft, Chris Speed - Edinburgh College of Art and Philip van Allen - Art Center Pasadena

We expected to get “uncomfortable.” We expected to be struck with high tech designs that personify the global innovation of frog design; Intel integrated reality displays and HIV test kits with mobile application for South Africa; projects that bring social impact and change the face of perception in our world were almost commonplace. We might have even assumed we would play leap frog to keep up with the creative flow of J F Grossen, but we didn’t expect our next project: to get to work on our… Show more

We expected to get “uncomfortable.” We expected to be struck with high tech designs that personify the global innovation of frog design; Intel integrated reality displays and HIV test kits with mobile application for South Africa; projects that bring social impact and change the face of perception in our world were almost commonplace. We might have even assumed we would play leap frog to keep up with the creative flow of J F Grossen, but we didn’t expect our next project: to get to work on our narrative. Yes, narrative. In an image idolist world, we often forget about the story, so Jay reminded us of his. Show less

Regular presenter at Nerd Nite NYC and Amsterdam on the topic of neon signage and neon art. Neon signs have long been associated with places of questionable morals – no-tell motels, sex shops and other lairs of ill-repute. Jay Grossen will walk us through a visual (and sometimes explicit) history of ‘liquid fire’, or neon, and its reputation as a part of the seedier side of society. The talk will showcase the divergent approaches civic leaders have taken to neon signage, from Vancouver, where… Show more

Regular presenter at Nerd Nite NYC and Amsterdam on the topic of neon signage and neon art. Neon signs have long been associated with places of questionable morals – no-tell motels, sex shops and other lairs of ill-repute. Jay Grossen will walk us through a visual (and sometimes explicit) history of ‘liquid fire’, or neon, and its reputation as a part of the seedier side of society. The talk will showcase the divergent approaches civic leaders have taken to neon signage, from Vancouver, where neon signs have been systematically removed from entire neighbourhoods to dissuade undesirables and promote gentrification, to Portland, Oregon, where these same signs are being preserved and displayed as works of high art and craftsmanship.
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Panelist with thought leaders from Wall Street Journal Digital and Verizon. Today your desktop PC, laptop, tablet, phone and TV all act as gateways to the Internet. In the not-too-distant future, every electronic device and appliance we own will be networked together. Great things will no doubt arise from the pervasive network. At this general meeting of the New York Technology Council, representatives from Verizon Wireless, frog design, and others discussed the future of ubiquitous network… Show more

Panelist with thought leaders from Wall Street Journal Digital and Verizon. Today your desktop PC, laptop, tablet, phone and TV all act as gateways to the Internet. In the not-too-distant future, every electronic device and appliance we own will be networked together. Great things will no doubt arise from the pervasive network. At this general meeting of the New York Technology Council, representatives from Verizon Wireless, frog design, and others discussed the future of ubiquitous network access. Show less

A short narrative from a neon sign obsessed typophile.