Jessica Carlin

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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The warmer weather in the UK signals the start of live outdoor events, festivals, and music concerts. Video coverage at live events requires effective communication and collaboration among teams to ensure crowd management, attendee safety, and a positive fan experience. Traditional event surveillance systems face challenges such as costly dedicated networks and unsuitable video codecs for wireless transmission. This can result in unreliable footage with limited visibility due to patchy streams and latency. Digital Barriers' EdgeVis solution addresses these issues by providing real-time streaming capabilities developed for defence and law enforcement. Live Events Animation: https://lnkd.in/dZSheMpk #livevents #security #video #cellular #edgevis Digital Barriers

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Curious about the impact of TV on gaming sales? Our latest article dives into how the Fallout TV show has sparked a surge in game purchases and what it means for marketers. Whether you're in gaming, entertainment, or retail, there's a lesson to learn! https://lnkd.in/emecrsst #Marketing #Gaming #TrueFutureMedia #Fallout

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Disney streaming turns a profit with pricing optimization and growth in new markets driving the boost. Getting this formula right is key for any subscription brand to widen their margins. https://lnkd.in/dKQBMXcM #subscriptioneconomy #subsuite #subscriptionpricing

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When Quest 1-2-3 is losing $100 per unit, does Quest's software, games, content, and ecosystem really help the company's hardware products generate revenue and achieve profitability? Is there no longer a loss? After Quest's OS is opened to hardware manufacturers, does the price of Quest still remain at a loss? If it continues to lose money, what is the significance for hardware manufacturers to sell products in the market with the Quest system and Quest together? For some system integrators, buying hardware from factories and software from partners, a VR headset reaching the end consumer costs close to $1000 USD, will consumers pay for it? Quest wants to be like Windows, but Windows doesn't make computers, so there's no awkward situation of being both the referee and the player. What advantages do games and applications on Quest have compared to those on SteamVR?

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Another rave review in the books! Thanks, #StreamingMediaEast, for recognizing our dedication to user-friendly features and seamless integration. From lightning-fast encoding to top-tier video metrics, JWP delivers excellence. And with Rev's captioning integration, accessibility is a snap! Read the full review here: JW Player (streamingmedia.com) https://lnkd.in/eYvQMTXK #JWP #VideoStreaming #VideoPlatform #VideoPlayer

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The global AVOD market, led by U.S. engagement continues to grow into one of the most exciting, robust entertainment ecosystems on the planet! #OTT #CTV #AVOD #FreeTV #FreeMovies #EntertainmentNews #BusinessNews #IndustryLeaders #StreamingMedia #StreamingNews #AdvertisingStrategy #AdSupported #DirectToConsumer

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Reflecting on Earth Day 🌍 and the insightful revelations from Sharethrough's recent Green Media Summit, a compelling narrative stands out, highlighting the urgent recalibration needed within the ad tech ecosystem. Brian O'Kelley, drawing an impactful analogy to his own heart surgery, exposed the "leaky pipes" undermining the system's integrity — the most pressing being problematic placements. In response, Scope3 has partnered with Sharethrough to introduce GMP+, an innovative solution aimed at sealing these leaks and fostering a more sustainable and responsible advertising environment. This collaboration represents a significant stride towards mitigating waste. This partnership represents a crucial step towards sustainability in digital advertising, urging us to ponder how we can all drive better results without wasting precious resources. Explore further insights by reading the full article on AdMonsters. 🔗 https://bit.ly/3Wtn2U3

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In today's digital landscape, gaming influencers are proving to be pivotal far beyond their traditional roles in entertainment. They're not only shaping gaming culture but are also setting trends in technology and enhancing how we experience events. Here's how they're making a significant impact: 𝟭. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 💡 Influencers are deepening our understanding of complex technologies. With their expertise, they break down the specs and functionalities of the latest tech, from gaming setups to VR systems, making them accessible to a broader audience. 𝟮. 𝗘𝘃𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🎤 Influencers are vital in driving engagement and expanding audience reach by participating in and promoting tech expos and gaming tournaments, turning these events into must-attend spectacles. 𝟯. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 ✅ Gaming influencers are trusted for their genuine insights and provide honest and thorough product evaluations. Their credibility is key for consumers navigating the crowded tech market. 𝟰. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀🤝 The collaborations between brands and gaming influencers go beyond mere endorsements. These partnerships are about crafting compelling content that resonates deeply with tech-savvy audiences, driving both reach and relevance. 𝟱. 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗿𝗲𝗻𝗱𝘀🔮 As influencers evolve, so does their influence across various sectors. Recognizing and leveraging their role is crucial for brands looking to connect authentically, and impactfully in the evolving digital realm. The role of gaming influencers extends far beyond entertainment, playing a critical part in shaping tech trends, enhancing event experiences, and guiding consumer choices. Their influence, often underappreciated, signifies a shift in the digital paradigm, offering new avenues for engagement and influence. As experts in the intersecting worlds of gaming and technology, it's time we acknowledge and leverage the full scope of their impact. Here at Social Tweebs, we're all about leading the charge in this exciting shift. By partnering with gaming influencers, we unlock new potential for brands to connect with audiences in meaningful and impactful ways. Ready to revolutionize your brand's reach? Let’s talk and make it happen. #SocialTweebs #Gaming #Influencermarketing #ContentStrategy

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Why marketers should embrace gaming as the premium environment - Steve Ford, SVP Advertising, speaks to The Drum. "Gaming isn't just the future of entertainment -it's the now and it’s the present. With 3.2 billion gamers globally and a market expected to grow to $189bn in 2024, brands have a unique opportunity to engage with a diverse and captive audience." "From esports tournaments to streaming and influencers, gaming fosters tight-knit communities that are open to all, allowing creativity to thrive and connections to deepen. In gaming, everyone is welcome to play, to make the journey from zero to hero, irrespective of gender, race, location, disability, background, or skill. "Brands tapping into this special ecosystem can authentically forge connections with the next generation - who are tech-savvy, fast-growing, and open for meaningful engagement - in a way that is unparalleled when compared to other channels." https://lnkd.in/emDTYCAk

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150 million people are watching 📺️ YouTube creators have always been the pacesetters of culture. It was only a matter of time and technology before YouTube creators transcended the genre of user-generated content and became serious competitors in entertainment. Thank you Alex Weprin from The Hollywood Reporter for spotlighting the high-quality production of creators and the pivotal role they play in creating Emmy-worthy programming. The full article is worth a read, but if you’re short on time, here are a few poignant excerpts: ⇒ “YouTube is marking one year as the most-watched streaming platform on Nielsen’s Gauge chart, which tracks what consumers are watching on TV, and the platform says that in the U.S. alone, 150 million people are watching on TV sets each month, totaling 1 billion hours daily.” ⇒ “We’re not making user generated content. We’re making independent television.” ⇒ “I think the beauty of what we do is that the only barrier to entry is the Upload button.” Read the full article here: https://lnkd.in/gXu7HbVn

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Through this partnership, Horizon Next has enhanced Intersect, its proprietary analytics platform, to include audio attribution. Gene Turner, President, Horizon Next, said, “We have always been committed to pushing the envelope when it comes to innovation and attribution. As the first agency to measure OTT at scale as well as the first to provide guardrails around attributing offline media, finding a solution for #audioattribution was inevitable for us.” Erik Lundberg, Chief Growth Officer, Media & Agency at Claritas, said, “By ingesting our #measurement data and audience insights into their proprietary technology platforms, and running their own #advancedanalytics models, taking into account other channels like OTT, video, and display, they are able to uncover for their marketer clients the true impact audio investment has on the bottom line.” https://lnkd.in/dMbx29Gw

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In the past, brands have quickly dismissed mobile gaming, suggesting the channel is incompatible with their audience. However, recent research reveals the major brands that are missing out on connecting with their ideal consumers in the less saturated mobile gaming environment. What brands stand to benefit the most? DT's Victoria Beyer shares more on Advertising Week -> https://lnkd.in/e66KGrFG #mobilegaming #brandadvertising #mobileadvertising #bragindex

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As the streaming industry continues to expand across entertainment, sports, and beyond, the rapid response to illegal content distribution has never been more critical. The digital age has brought with it unprecedented access to a global audience, but also a significant challenge: the swift proliferation of pirated streams and downloads. ⏱ In sectors like live sports, the urgency is palpable. Fans seek real-time engagement, making the content highly susceptible to piracy the moment it's aired. Once the live event concludes, the value of this content dramatically decreases, underscoring the necessity for immediate anti-piracy interventions. 🛡 However, this isn’t just a challenge for sports. All forms of live and time-sensitive content across various sectors face similar threats. The implementation of rapid-response anti-piracy technologies can help safeguard creators' rights and the industry’s integrity. As leaders in content protection, Vestigit is at the forefront of developing technologies that safeguard streaming content. Our watermarking solutions are designed to protect your content comprehensively. Explore how Vestigit's innovative solutions can fortify your content protection strategies. 🔗 https://vestigit.pl/ #StreamingIndustry #AntiPiracy #DigitalRights #ContentProtection #MediaAndEntertainment  

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About 18% of TV/Digital Video is traded on media currencies defined by MRC, the other 82% is defined by Numeris. However, as media properties move from linear to streaming (story below) the MRC currency universe grows while the Numeris universe erodes. It's not about the size of the overall audience or time "tuned". It's about moving from GRP currency to Impression currency which severs the content metric from the ad metric.

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In the Principal Media intermediation-based trading model, challenger brands, local champions, newcomers, or what "they" call "tier 2" clients add their media spend to these undisclosed trading deals. The result is that they are benefitting the "agency" and other companies with bigger spend (aka "Tier 1" clients) involved in the deal. We believe in helping smart brands to outsmart with big ideas and strategies instead of the mirage of outspending by piggybacking on pooled volumes. #postdigital #makingdifferenthappen #desintermediation #rebirthoftheagency

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