Jenny Kay Pollock

It’s really neat to push the edge and figure out what we can do and how can we come up with new ideas with AI’s help

AI is not going to take your job. You’re just going to have to partner with it. Collaborate with the AI to supercharge your effort.

A guest post in The Subscription Stack covering tactics focused on boosting loyalty to reduce churn.

Deep dive into the key learnings from Mobile Growth Association‘s #MGS23, held in Las Vegas. MGS23 brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends.

Subscription-based apps are taking over. In 2021, the revenue of the top 100 subscription apps increased by 41%, reaching $18.3 billion. To unleash the potential of subscription monetization, you should entice users with offers based on their behavior and segmentation. Keep reading to uncover how you can target high-value customers at the right time to increase app revenue.

Subscription-based apps: when value drives monetization

Let your audience know there is a paid… Show more

Subscription-based apps are taking over. In 2021, the revenue of the top 100 subscription apps increased by 41%, reaching $18.3 billion. To unleash the potential of subscription monetization, you should entice users with offers based on their behavior and segmentation. Keep reading to uncover how you can target high-value customers at the right time to increase app revenue.

Subscription-based apps: when value drives monetization

Let your audience know there is a paid subscription

Define users that are most likely to convert into paid subscribers

Detect a point when users are most likely to pay for a subscription

Make subscription offers that users can’t refuse

Gain more revenue with thoughtful user onboarding

Keep engaging your paid subscribers so that they don’t churn

Recover churned users

Experiment with hybrid app monetization

Grow your subscription-based app revenue with Pushwoosh Show less

During an economic downturn, everything is impacted, from the cost of food and fuel to consumers' discretionary spending budgets. As discretionary spending patterns shift, app monetization will be affected. The apps that can succeed during an economic downturn differ from those that thrive in upswings. As frivolous spending from users and investors dries up, cockroaches become valuable, not unicorns.

Cultivating internal influence can help you propel yourself, your team, and your company forward.

Internal influence at your company can help you get buy-in for a project, gain that much-needed headcount approval, secure development resources, or supercharge any of your other initiatives.

Internal influence can be thought about in three buckets: internal networking, cross-functional collaboration, and fostering relationships at all levels of the organization.

Ever had an idea for a new feature that you want to have built at your company? If so, this blog post is for you! No matter your role or company, getting a feature built is hard work.

Building a feature is a team sport. There are many steps between the initial idea and bringing that feature to production. There are only so many hours a day and only so many product and engineering resources.

To get your feature built you’re going to need user research, internal visibility… Show more

Ever had an idea for a new feature that you want to have built at your company? If so, this blog post is for you! No matter your role or company, getting a feature built is hard work.

Building a feature is a team sport. There are many steps between the initial idea and bringing that feature to production. There are only so many hours a day and only so many product and engineering resources.

To get your feature built you’re going to need user research, internal visibility, success metrics, strategic partners, a strong business case, and a monetization plan. Show less

Millions of subscription boxes containing everything from dog treats to meal kits with wine pairings are mailed to consumers every month. Most industries have embraced the subscription model in recent years, and the gaming industry is no different.

The subscription model is beneficial to gaming companies because as with other industries, it provides predictable revenue and gives consumers ways to connect more deeply with products they love.

As technology develops, the use and… Show more

Millions of subscription boxes containing everything from dog treats to meal kits with wine pairings are mailed to consumers every month. Most industries have embraced the subscription model in recent years, and the gaming industry is no different.

The subscription model is beneficial to gaming companies because as with other industries, it provides predictable revenue and gives consumers ways to connect more deeply with products they love.

As technology develops, the use and social patterns around it change. This influences technology companies and their monetization strategies. We’re going to look at how this specifically affects game developers. Show less

Podcasts can do more than provide entertainment on your commute - they can help you boost your career by preparing you for a new field, immersing you in industry trends, and shining light on other companies in the space. Here are the top seven podcasts to help your tech career!

From sports to space travel, augmented reality (AR) is increasingly playing an important role in our lives. Whether you’re new to AR or a seasoned pro here are six facts you need to know:

Get to know Ellevate members — women who are leading the charge — and learn from their stories.