Jennifer Tan

Tired of struggling with SEO and Google Ads? SoCal Digital Marketing, your Orange County, CA SEO and Google Ads experts, can help! We publish regular how-to videos that break down complex digital marketing strategies into easy-to-understand steps. Here's what you'll get by subscribing: 1. Learn SEO best practices: Optimize your website for higher search rankings and attract more organic traffic. 2. Master Google Ads campaigns: Reach your target audience and drive conversions with effective ad strategies. 3. Stay up-to-date on the latest trends: Get insights and tips on the ever-evolving world of digital marketing. 4. Actionable advice from the pros: Learn directly from experienced SEO and Google Ads specialists. Whether you're a small business owner, marketer, or entrepreneur, SoCal Digital Marketing can help you achieve your online marketing goals. Click subscribe and take control of your digital presence today! https://lnkd.in/gAJmFCd4 #SEO #GoogleAds #DigitalMarketing #OrangeCounty

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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Unlock the power of SEO and boost your lead generation! Companies with optimized blogs can generate 67% more leads per month. Don't miss out on potential customers. Our expertise can help you develop a winning SEO strategy and grow your customer base. Let's connect and explore how we can help: https://lnkd.in/e2ytZ6GK #SEO #LeadGeneration #MarketingTips #DigitalMarketing

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GenAI is poised to transform the way we search. For instance, look at Google’s Search Generative Experience, an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy 📱 So with new search pages like these, where does this leave SEO? According to our CMO, SEO won’t become irrelevant, organizations must be aware of the changes and benefits that genAI offers to search engines. Many industry players, he says, anticipate that organizations will focus on creating high-quality content that attracts both users and LLMs. More: https://bit.ly/4brdygq #CMO #AI #GenAI #database #LLMs

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Conversion rate optimization, commonly know as CRO, is a great way to improve your paid advertising campaigns without solely relying on your budget. Landing page updates are the tactic to improve CRO, but this guide outlines a few other tactics you may not have thought of.

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Consumers are exposed to 4,000-10,000 online ads and 121 emails every day – talk about digital fatigue. Check out this e-book, which compares the cost per lead (CPL) of advertising with targeted direct mail versus other channels: https://bit.ly/3UUxhiO

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Marketing measurement is hard. Especially for top-of-funnel channels. But accurate attribution isn’t impossible. This week on The Marketing Architects Podcast, Elena Jasper and Angela Voss are joined by Director of Analytics Jordan Rossler to break down attribution best practices for brand marketing. Like why your actions during campaign planning can determine measurability. The importance of using multiple attribution models. And why you should always look at results with a healthy dose of skepticism. Full episode at the link in the comments. #Marketing #Measurement #Analytics

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Download this powerful guide and learn how to overcome changes in Google’s algorithms, ways to leverage social media for success, and analysis of six generative AI tools you can use in your local SEO efforts. You’ll learn: - The modern challenges of search marketing with generative AI, and how to face them. - What local search results look like when using generative AI. - Tactics for building a stand-out search marketing strategy. - How SOCi’s Genius Search can help you conquer search marketing at scale. You’ll also get a detailed look at five ways to improve your online visibility right now, giving consumers exactly the answers they’re looking for when seeking local businesses. This guide clears away the noise of a crowded search marketing world, so you can focus your attention on standing out for your ideal audience. https://bit.ly/4bxEpGZ #localSEO #searchmarketing #SEO

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📬 Introducing the power duo of direct mail and email advertising! 📱 Learn how integrating these channels can amplify your marketing reach and engagement. From creating memorable experiences to driving instant actions, see how this dual approach can transform your strategy for the better. 🚀 Dive into the full story and boost your marketing effectiveness today! https://hubs.ly/Q02sG_dW0 #DirectMail #EmailMarketing #MarketingTips

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Reaching millennials requires a fresh approach. This guide explores key marketing strategies to connect with this influential generation and turn them into brand loyalists. Learn about creating authentic content, mobile-first optimization and leveraging user-generated content. https://hubs.la/Q02BBm_V0

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