Jennifer S. Robbins

Very important topic, please take a read.

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Perspectives: Moral Composition https://conta.cc/3VPRPbn

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Building a panel for research can save you money by targeting niche audiences. help economize by paying once for recruiting a respondent that will live on in your research journey. Learn more: https://lnkd.in/e79ctMbj

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June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/esY8bi8B

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I am delighted to share an enlightening article from Insight250 CEO Crispin Beale on the insight trends beyond AI. AI is dominating our conversation at the moment, so it is useful to remember the real issues that are impacting on our industry and effecting clients' businesses. I was particularly pleased to see Sir Martin Sorrell's perspective on the vital importance of measurement. At a time when CMOs are under increasing pressure to measure the impact of activity, the traditional metrics we have used for decades, like Share of Voice and Media Reach are eroding in their usefulness. When Crispin contacted me, I shared with him a Google Trend chart on search for Share of Voice (SOV) versus Share of Experience (SOE) - which he has kindly included - and was interested to see how SOE has been growing in popularity. Back in 2014 Keith Weed (CMO, Unilever at the time), wrote in an HBR article with other colleagues "we believe that the most important marketing metric will soon change from "share of wallet" or "share of voice" to "share of experience."" We are finding Share of Experience to be a superhero metric that has an extremely strong correlation with market share, and is helping clients to shine a light on how present their brand is in a real world context. I would love to hear more about marketing metric challenges that people are facing and the solutions that are helping them to address these. Brian Jacobs Karen Fraser MBE Renee Wynn Dana DiGregorio Clare Lawson Karen Nelson-Field PhD Jet Cooke David VanderWaal Pete Markey You are all people who's views I value enormously! #marketingmetrics #ShareofExperience #SOE #marketingeffectiveness

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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Business relies on creativity and innovation to serve customers and compete. Dive in to our new issue of What the Future: Creativity to learn how artificial intelligence is changing both ends of that equation. https://lnkd.in/gSNUkuSf

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Perspectives: The Upside of Feeling Blue https://conta.cc/4crfdTs

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In 2023 the Ipsos #KnowledgePanel operations team focused relentlessly on the panel member experience, an approach we call Panel-Member First. We made significant changes in the tone and cadence of our messaging along with several other operational changes around incentives and onboarding education. The results? Our best completion rates and attrition rates since 2020. Here's a quick writeup explaining how our great team pulled this off. https://lnkd.in/eyWcdvtZ

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Only about 2 in 3 Americans are registered to vote for this year's presidential election - and they skew older and more conservative, supporting issues like social security and gun rights. Unregistered Americans - the other 1 in 3 - skew younger and independent, more likely to support issues like LGBTQ rights and racial justice. Want social change? Check out my newest blog analyzing some differences between registered voters, unregistered Americans, and new voters (those who turned 18 since the last presidential election) and where to get them in your ad reach.

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One of the most satisfying parts of being a marketing research consultant is to be able to offer guidance on the most appropriate design, methodology and execution of a research project that will best meet their needs and objectives. Of course, years of experience helps. That said, at the end of the day, it's the client's dime and they can insist on spending it any way they want. As consultants, we need to be aware that client's have budgetary and political considerations that factor into their decisions about what advice to take or not to take.

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Perspectives: Moral Composition https://conta.cc/3Y68nPf

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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The balance between visual appeal, interactivity, and meaningful content is essential to keeping Gen Z engaged in surveys.

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What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

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Why is data visualization important? Read more about the benefits of #datavisualization and see some examples of it in action. #marketresearch

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