Jen Leaver

Austin, Texas, United States Contact Info
3K followers 500+ connections

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"Once we rid ourselves of traditional thinking we can get on with creating the future."…

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  • CloudBolt Software

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Publications

  • Let’s get personal: transforming B2B GTM strategies to be more human

    Metadata: DEMAND2023 Event

    In an industry flooded with technology, automated advertising, and generic ‘set it and forget it’ tactics, differentiating yourself hinges on adopting a personalized approach. Gone are the days when a one-size-fits-all strategy suffices! Buyers have become increasingly more discerning about the ‘copy and paste’ methods, spotting them effortlessly—be it templated emails or generic video messages.

    To maintain authenticity, marketing leaders must embrace hyper-personalization as a…

    In an industry flooded with technology, automated advertising, and generic ‘set it and forget it’ tactics, differentiating yourself hinges on adopting a personalized approach. Gone are the days when a one-size-fits-all strategy suffices! Buyers have become increasingly more discerning about the ‘copy and paste’ methods, spotting them effortlessly—be it templated emails or generic video messages.

    To maintain authenticity, marketing leaders must embrace hyper-personalization as a game-changer. Join our experts as they unravel the ABM saga, from turbocharging go-to-market strategies to orchestrating symphonies of collaboration within cross-functional teams. Brace yourself for the generative AI twist that turns content personalization into an art form, akin to a chef’s secret recipe. Get ready to script your own marketing masterpiece, where hyper-personalization takes the spotlight and creativity takes a bow!

    See publication
  • Segmentations, Scoring and Attribution - OH MY! How to use Account-Based Intelligence to mature your revenue marketing

    6sense 2023 Breakthrough Event

    Highlights:

    Unpacking the Challenge: We started by addressing the common struggle with making intent data actionable. As marketers, we often wonder how to translate data into effective strategies.
    Three-Part Playbook: We dived into a three-part playbook for using 6sense intelligence data. It covered analysis, qualification, and impact, each a crucial element in our journey to elevate FullStory's revenue marketing.
    Analyzing Intent: In the "analyze" phase, we explored how to use…

    Highlights:

    Unpacking the Challenge: We started by addressing the common struggle with making intent data actionable. As marketers, we often wonder how to translate data into effective strategies.
    Three-Part Playbook: We dived into a three-part playbook for using 6sense intelligence data. It covered analysis, qualification, and impact, each a crucial element in our journey to elevate FullStory's revenue marketing.
    Analyzing Intent: In the "analyze" phase, we explored how to use intent data to segment and identify pipeline outliers. Plus, we shared insights into creating SFDC reports that resonate with the sales team for prioritizing outbound efforts.
    Qualifying with Influence: Using 6sense data to augment our pipeline attribution model and securing executive buy-in was a significant part of our discussion. This is where we learned to leverage account-based pipeline influence.
    Proving ABM Value: The final part focused on how teams can use influence data to demonstrate the value and ROI of Account-Based Marketing, a vital component of modern marketing.

    See publication
  • Taking ABM to ABX: A practitioners guide to building and scaling a global ABM program

    FullFunnel B2B Marketing Summit

    Speaker at the 4th Annual Full Funnel Summit in 2023

  • What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

    DemandGen Report

    Proof Point: How Bazaarvoice Increased Enterprise Pipeline 6X

    See publication
  • Award-winning ABM Experiences Revealed

    Alyce's YOUniverse

    Grab your notebooks as you won’t want to miss ABM practitioners sharing their #1 most impactful account-specific campaign from their career and the type of momentum it created for their brands’ relationship with that account.

    See publication
  • Jen Leaver on Creating Interest and Influence for ABM Within Your Company

    RealABM

    In this episode of Real ABM our guest is Jen Leaver, the Senior Global ABM Director at Bazaarvoice. Jen talks through her journey of creating interest and influence for ABM at Bazaarvoice. Jen starts by talking through how ABM as a strategy is worth pursuing because of its effectiveness. Once the success was seen, Jen took time to reeducate teams through stage-based campaigns to help look at accounts through a different lens. Her next step was focusing on strategic, one to few and one to one…

    In this episode of Real ABM our guest is Jen Leaver, the Senior Global ABM Director at Bazaarvoice. Jen talks through her journey of creating interest and influence for ABM at Bazaarvoice. Jen starts by talking through how ABM as a strategy is worth pursuing because of its effectiveness. Once the success was seen, Jen took time to reeducate teams through stage-based campaigns to help look at accounts through a different lens. Her next step was focusing on strategic, one to few and one to one campaigns to hone in on the real needs and wants of the clients.

    Jen talks about ABM not being a one size fits all approach. You have to take time to listen and understand what the clients are looking for, what the shareholders are looking for, and trying to find that middle ground that lets you operate in a sustainable place of success and backing from the company. Measuring success in ABM looks like part marketing source, part feedback. The reason ABM is so successful as a strategy is creating personalized experiences throughout the sales journey. And never forget to look back and celebrate your wins, even the ones early on.

    See publication
  • The Next Generation: Terminus & LinkedIn Marketing Solutions Integration

    Terminus

    Learn from our customers who are taking advantage of this new integration and how to upgrade your ABM strategy to generate more pipeline! Corrina Owens, Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver, Sr. Marketing Manager, Demand Generation and Global ABM at Bazaarvoice, shared their experience with Terminus’s LinkedIn Marketing Solutions integration. In this blog, they explain their strategies and highlight examples of live ads they are running.

    See publication
  • Speaker on Flip My Funnel podcast (2020)

    -

    How do ABMie winners do ABM w/Amber Bogie + Jennifer Leaver

    See publication
  • Speaker on Let's Talk ABM podcast (2021)

    -

    In this episode of Let's Talk ABM Declan is joined by Jennifer Lever, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.

    Here's what they cover:
    - How to get started with ABM
    - The key building blocks of a successful ABM strategy
    - How Bazaarvoice measure ABM ROI
    - Advice on how to succeed at Account-based…

    In this episode of Let's Talk ABM Declan is joined by Jennifer Lever, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.

    Here's what they cover:
    - How to get started with ABM
    - The key building blocks of a successful ABM strategy
    - How Bazaarvoice measure ABM ROI
    - Advice on how to succeed at Account-based Marketing

    See publication

Honors & Awards

  • Marketing MVP FY2022

    Bazaarvoice

  • Future CMO Watch List for 2022

    Peak Community

  • Killer Content Finny Award - ABM Category

    Demand Gen Report

  • ABM Leadership Alliance: ABM Ally Award

    ABMLA (ABM Leadership Alliance)

    ABM Ally Award: These marketers truly understand sales and marketing alignment. They have worked alongside their sales team to execute winning ABM programs seamlessly.

  • Demand Gen Report's B2B Innovator of the Year Award | Account Targeting and Strategy

    Demand Gen Report

    Innovative practitioners who are helping to support account strategies to target, engage and close deals with key accounts.

  • Marketing MVP

    Bazaarvoice

  • ABMie Award - 2020 ABM Innovator of the Year

    Terminus + FlipMyFunnel

  • Marketing MVP “Shoot for the Moon” Award - Q2 2020

    Bazaarvoice

  • MVW (Most Valuable Workhorse) - Q3 2018

    Workhorse Marketing

  • PROVA Media Client Testimonial

    Magali Beyer - Co-Founder of Emerald Cut Lawns

    We have been using Prova Media & Design for a few months and already see a difference in our media presence. Jennifer is very dedicated, hard working and always available when we call or email her. She made a special trip to Dallas to meet us and to work with us individually soon after we began working together. Her creativity and knowledge in our profession is very impressive. We highly recommend Prova Media & Design.

  • PROVA Media Client Testimonial

    Don Grenier - President, Cedar Park Overhead Doors

    "Jennifer with Prova Media has handled our account for the past 5 years and we cannot recommend her services more highly. Jennifer is professional, experienced, communicative and successful. She handles the creation of our radio and TV media, and purchases all of the placements. She works within our budget getting us the best sports for our money and her attention to detail ensures our ads are effective and come out looking polished. Most importantly, she effectively evaluates the market…

    "Jennifer with Prova Media has handled our account for the past 5 years and we cannot recommend her services more highly. Jennifer is professional, experienced, communicative and successful. She handles the creation of our radio and TV media, and purchases all of the placements. She works within our budget getting us the best sports for our money and her attention to detail ensures our ads are effective and come out looking polished. Most importantly, she effectively evaluates the market and its trends to ensure our media placement will increase our ROI. I would recommend Prova Media and Jennifer to any company that needs similar services."

  • PROVA Media Client Testimonial

    Luke Hawthorne, Owner of Emerald Lawns

    "I switched over to Jennifer about a year and a half ago and it has been nothing but smooth sailing. For the first time an Advertising/Media/SEO company has delivered exactly what they promised which I have never experienced before in my 10 years of business. If I need to get a hold of her I almost always get an immediate reply back. She has never told me she couldn’t do something. If another company approaches me about advertising with them, I forward the info to her and she handles it. I…

    "I switched over to Jennifer about a year and a half ago and it has been nothing but smooth sailing. For the first time an Advertising/Media/SEO company has delivered exactly what they promised which I have never experienced before in my 10 years of business. If I need to get a hold of her I almost always get an immediate reply back. She has never told me she couldn’t do something. If another company approaches me about advertising with them, I forward the info to her and she handles it. I value her opinion and she has proven multiple times she has my back. If something is not a good deal she let’s me know and always has statistics and facts to back up why or why not to advertise or sponsor something. I refer her constantly and will continue to do so. She is a major reason why Emerald lawns has experienced over 30% growth over the time she has been managing my media."

  • PROVA Media Client Testimonial

    William Hardin - President of River City Cabinets

    "I met Jennifer through one of my employees about a year and a half ago. I needed to have my website updated, but I also needed someone who could guide me into the shark infested waters of social media.
    I know almost nothing about how Facebook, Twitter, and all the others work. I just know that in today’s world, this is where you need to be if you want your company to be seen and heard by the public.
    It took me about 60 seconds to decide that Jennifer would be perfect for my company. She…

    "I met Jennifer through one of my employees about a year and a half ago. I needed to have my website updated, but I also needed someone who could guide me into the shark infested waters of social media.
    I know almost nothing about how Facebook, Twitter, and all the others work. I just know that in today’s world, this is where you need to be if you want your company to be seen and heard by the public.
    It took me about 60 seconds to decide that Jennifer would be perfect for my company. She seemed to know that I was new to this arena and that she would have to hold my hand through every step of the process. She knew that if she went too fast that I would cut and run. She was patient, and she never tried to get me to sign any long-term contracts.
    She guided me through the process step by step, prioritizing as we went, until we now have a very good footprint in the social universe. The website is gorgeous, and our social media presence is being felt. We plan on having events in our new showroom and Jennifer will play a huge role in planning for them through social media.
    Jennifer is sharp, incisive and has great instincts for helping business’s plan and execute strategies for building their cyberspace footprints. Under Jennifer’s leadership, my company will continue to have a positive and relevant image for the world to see."

  • PROVA Media Client Testimonial

    Rick Beaubouf - Owner, Easy Pools

    “I’ve been self employeed building, operating, and selling companies since I was 21. I thought I knew something about marketing. And I’ve had the benefit of working with multiple marketing people and companies over the years. But never before did I have the pleasure of working with a company like Prova Media.
    I met Jennifer of Prova at a networking event downtown. At first I thought I was talking to a couple of the same marketing people I’ve had so many other experiences with. I felt like I…

    “I’ve been self employeed building, operating, and selling companies since I was 21. I thought I knew something about marketing. And I’ve had the benefit of working with multiple marketing people and companies over the years. But never before did I have the pleasure of working with a company like Prova Media.
    I met Jennifer of Prova at a networking event downtown. At first I thought I was talking to a couple of the same marketing people I’ve had so many other experiences with. I felt like I already knew the pitch and was going to be offered the same old cookie cutter marketing strategies. But Jennifer was a very charming, effective, and ambitious individual who captured my attention. Those virtues are very apparent in the company. And more importantly, I quickly learned how much integrity she has. During our first conversations I asked a lot of the same questions I had asked every other marketing person; but she offered different answers. Real answers that were not just boiler plate responses on strategy to market my company. They were honest and sincere. So I had to put her to task and see if what she was saying was genuine. I was more than impressed.
    Prova Media is about relationships; not just building a client base. I feel like I get to work with a marketing director, and someone who is invested in my success, the success of my business, and the opportunity I strive to provide my staff. I never had that relationship with any other marketer or company. Jennifer has become one of my most trusted advisors. Helping me to better connect with my customers, provide better services and products, and build my business. And she has provided unparalleled resources in all formats for marketing and branding my company. I’m more excited then ever about the potential of my business, and I know a big reason why is that I made a great decision to hire and work with Prova Media.”

  • "Top Performer" in the Austin Market

    Bank of America

  • "Top Performer" in the Austin Market

    Bank of America

  • "Top Performer" in the Austin Market

    Bank of America

Organizations

  • Women in Revenue

    Member

    - Present
  • b:You | Bazaarvoice LGBTQ+ ERG

    ERG Leadership Team Member

    -

    Our LGBTQ+ Employee Resource Group has been established to foster a diverse, inclusive workplace, and promote an understanding of the unique issues facing the LGBTQ+ community. The group is open to everyone interested at Bazaarvoice – that includes both LGBTQ+ identifying colleagues and allies to the community!

  • Bazaarvoice DE&I Taskforce

    Core Member

    -
  • RevCon 2022

    -

    2022 RevCon Co-panelist Speaker

  • Speaker at B2BSMX Conference (2020, 2021, 2022)

    3X Speaker

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