“Jen is an extremely well rounded and experienced marketing executive. She has a wealth of experience driving demand and pipeline, which is what every team needs. Her ability to work with sales leaders and executives while bringing value to existing and new campaigns is unlike any i've seen. She's able to translate the needs of sales teams, while developing new ideas and delivering results. Jen is always thinking about how her team can do more and is the glue that holds multiple departments together (including RevOps, sales, marketing and product). She's well versed in almost all 3rd party tech and leverages every dollar spent to drive more revenue. I already miss working with Jen Lever and I would welcome any change to partner with her in the future.”
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"I love their ads on LinkedIn" How many times have you heard that directly from a prospect? When they're done right, this is the kind of impact ads…
"I love their ads on LinkedIn" How many times have you heard that directly from a prospect? When they're done right, this is the kind of impact ads…
Liked by Jen Leaver
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Being part of an organization and team that reaches this milestone is a rare and special privilege. At Vena Solutions, our achievements go beyond…
Being part of an organization and team that reaches this milestone is a rare and special privilege. At Vena Solutions, our achievements go beyond…
Liked by Jen Leaver
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I’ve done coffee chats + small group networking** with ~50 marketers virtually this year, and it’s usually the highlight of my week 🤓 A few friends…
I’ve done coffee chats + small group networking** with ~50 marketers virtually this year, and it’s usually the highlight of my week 🤓 A few friends…
Liked by Jen Leaver
Experience & Education
Licenses & Certifications
Volunteer Experience
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Strategic Marketing Committee Member
Austin Technology Council
- 2 years 3 months
Science and Technology
Publications
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Let’s get personal: transforming B2B GTM strategies to be more human
Metadata: DEMAND2023 Event
In an industry flooded with technology, automated advertising, and generic ‘set it and forget it’ tactics, differentiating yourself hinges on adopting a personalized approach. Gone are the days when a one-size-fits-all strategy suffices! Buyers have become increasingly more discerning about the ‘copy and paste’ methods, spotting them effortlessly—be it templated emails or generic video messages.
To maintain authenticity, marketing leaders must embrace hyper-personalization as a…In an industry flooded with technology, automated advertising, and generic ‘set it and forget it’ tactics, differentiating yourself hinges on adopting a personalized approach. Gone are the days when a one-size-fits-all strategy suffices! Buyers have become increasingly more discerning about the ‘copy and paste’ methods, spotting them effortlessly—be it templated emails or generic video messages.
To maintain authenticity, marketing leaders must embrace hyper-personalization as a game-changer. Join our experts as they unravel the ABM saga, from turbocharging go-to-market strategies to orchestrating symphonies of collaboration within cross-functional teams. Brace yourself for the generative AI twist that turns content personalization into an art form, akin to a chef’s secret recipe. Get ready to script your own marketing masterpiece, where hyper-personalization takes the spotlight and creativity takes a bow! -
Segmentations, Scoring and Attribution - OH MY! How to use Account-Based Intelligence to mature your revenue marketing
6sense 2023 Breakthrough Event
Highlights:
Unpacking the Challenge: We started by addressing the common struggle with making intent data actionable. As marketers, we often wonder how to translate data into effective strategies.
Three-Part Playbook: We dived into a three-part playbook for using 6sense intelligence data. It covered analysis, qualification, and impact, each a crucial element in our journey to elevate FullStory's revenue marketing.
Analyzing Intent: In the "analyze" phase, we explored how to use…Highlights:
Unpacking the Challenge: We started by addressing the common struggle with making intent data actionable. As marketers, we often wonder how to translate data into effective strategies.
Three-Part Playbook: We dived into a three-part playbook for using 6sense intelligence data. It covered analysis, qualification, and impact, each a crucial element in our journey to elevate FullStory's revenue marketing.
Analyzing Intent: In the "analyze" phase, we explored how to use intent data to segment and identify pipeline outliers. Plus, we shared insights into creating SFDC reports that resonate with the sales team for prioritizing outbound efforts.
Qualifying with Influence: Using 6sense data to augment our pipeline attribution model and securing executive buy-in was a significant part of our discussion. This is where we learned to leverage account-based pipeline influence.
Proving ABM Value: The final part focused on how teams can use influence data to demonstrate the value and ROI of Account-Based Marketing, a vital component of modern marketing. -
Taking ABM to ABX: A practitioners guide to building and scaling a global ABM program
FullFunnel B2B Marketing Summit
Speaker at the 4th Annual Full Funnel Summit in 2023
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What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
DemandGen Report
Proof Point: How Bazaarvoice Increased Enterprise Pipeline 6X
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Award-winning ABM Experiences Revealed
Alyce's YOUniverse
Grab your notebooks as you won’t want to miss ABM practitioners sharing their #1 most impactful account-specific campaign from their career and the type of momentum it created for their brands’ relationship with that account.
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Jen Leaver on Creating Interest and Influence for ABM Within Your Company
RealABM
In this episode of Real ABM our guest is Jen Leaver, the Senior Global ABM Director at Bazaarvoice. Jen talks through her journey of creating interest and influence for ABM at Bazaarvoice. Jen starts by talking through how ABM as a strategy is worth pursuing because of its effectiveness. Once the success was seen, Jen took time to reeducate teams through stage-based campaigns to help look at accounts through a different lens. Her next step was focusing on strategic, one to few and one to one…
In this episode of Real ABM our guest is Jen Leaver, the Senior Global ABM Director at Bazaarvoice. Jen talks through her journey of creating interest and influence for ABM at Bazaarvoice. Jen starts by talking through how ABM as a strategy is worth pursuing because of its effectiveness. Once the success was seen, Jen took time to reeducate teams through stage-based campaigns to help look at accounts through a different lens. Her next step was focusing on strategic, one to few and one to one campaigns to hone in on the real needs and wants of the clients.
Jen talks about ABM not being a one size fits all approach. You have to take time to listen and understand what the clients are looking for, what the shareholders are looking for, and trying to find that middle ground that lets you operate in a sustainable place of success and backing from the company. Measuring success in ABM looks like part marketing source, part feedback. The reason ABM is so successful as a strategy is creating personalized experiences throughout the sales journey. And never forget to look back and celebrate your wins, even the ones early on. -
The Next Generation: Terminus & LinkedIn Marketing Solutions Integration
Terminus
Learn from our customers who are taking advantage of this new integration and how to upgrade your ABM strategy to generate more pipeline! Corrina Owens, Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver, Sr. Marketing Manager, Demand Generation and Global ABM at Bazaarvoice, shared their experience with Terminus’s LinkedIn Marketing Solutions integration. In this blog, they explain their strategies and highlight examples of live ads they are running.
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Speaker on Flip My Funnel podcast (2020)
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How do ABMie winners do ABM w/Amber Bogie + Jennifer Leaver
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Speaker on Let's Talk ABM podcast (2021)
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In this episode of Let's Talk ABM Declan is joined by Jennifer Lever, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.
Here's what they cover:
- How to get started with ABM
- The key building blocks of a successful ABM strategy
- How Bazaarvoice measure ABM ROI
- Advice on how to succeed at Account-based…In this episode of Let's Talk ABM Declan is joined by Jennifer Lever, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.
Here's what they cover:
- How to get started with ABM
- The key building blocks of a successful ABM strategy
- How Bazaarvoice measure ABM ROI
- Advice on how to succeed at Account-based Marketing
Honors & Awards
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Marketing MVP FY2022
Bazaarvoice
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Future CMO Watch List for 2022
Peak Community
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Killer Content Finny Award - ABM Category
Demand Gen Report
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ABM Leadership Alliance: ABM Ally Award
ABMLA (ABM Leadership Alliance)
ABM Ally Award: These marketers truly understand sales and marketing alignment. They have worked alongside their sales team to execute winning ABM programs seamlessly.
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Demand Gen Report's B2B Innovator of the Year Award | Account Targeting and Strategy
Demand Gen Report
Innovative practitioners who are helping to support account strategies to target, engage and close deals with key accounts.
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Marketing MVP
Bazaarvoice
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ABMie Award - 2020 ABM Innovator of the Year
Terminus + FlipMyFunnel
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Marketing MVP “Shoot for the Moon” Award - Q2 2020
Bazaarvoice
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MVW (Most Valuable Workhorse) - Q3 2018
Workhorse Marketing
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PROVA Media Client Testimonial
Magali Beyer - Co-Founder of Emerald Cut Lawns
We have been using Prova Media & Design for a few months and already see a difference in our media presence. Jennifer is very dedicated, hard working and always available when we call or email her. She made a special trip to Dallas to meet us and to work with us individually soon after we began working together. Her creativity and knowledge in our profession is very impressive. We highly recommend Prova Media & Design.
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PROVA Media Client Testimonial
Don Grenier - President, Cedar Park Overhead Doors
"Jennifer with Prova Media has handled our account for the past 5 years and we cannot recommend her services more highly. Jennifer is professional, experienced, communicative and successful. She handles the creation of our radio and TV media, and purchases all of the placements. She works within our budget getting us the best sports for our money and her attention to detail ensures our ads are effective and come out looking polished. Most importantly, she effectively evaluates the market…
"Jennifer with Prova Media has handled our account for the past 5 years and we cannot recommend her services more highly. Jennifer is professional, experienced, communicative and successful. She handles the creation of our radio and TV media, and purchases all of the placements. She works within our budget getting us the best sports for our money and her attention to detail ensures our ads are effective and come out looking polished. Most importantly, she effectively evaluates the market and its trends to ensure our media placement will increase our ROI. I would recommend Prova Media and Jennifer to any company that needs similar services."
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PROVA Media Client Testimonial
Luke Hawthorne, Owner of Emerald Lawns
"I switched over to Jennifer about a year and a half ago and it has been nothing but smooth sailing. For the first time an Advertising/Media/SEO company has delivered exactly what they promised which I have never experienced before in my 10 years of business. If I need to get a hold of her I almost always get an immediate reply back. She has never told me she couldn’t do something. If another company approaches me about advertising with them, I forward the info to her and she handles it. I…
"I switched over to Jennifer about a year and a half ago and it has been nothing but smooth sailing. For the first time an Advertising/Media/SEO company has delivered exactly what they promised which I have never experienced before in my 10 years of business. If I need to get a hold of her I almost always get an immediate reply back. She has never told me she couldn’t do something. If another company approaches me about advertising with them, I forward the info to her and she handles it. I value her opinion and she has proven multiple times she has my back. If something is not a good deal she let’s me know and always has statistics and facts to back up why or why not to advertise or sponsor something. I refer her constantly and will continue to do so. She is a major reason why Emerald lawns has experienced over 30% growth over the time she has been managing my media."
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PROVA Media Client Testimonial
William Hardin - President of River City Cabinets
"I met Jennifer through one of my employees about a year and a half ago. I needed to have my website updated, but I also needed someone who could guide me into the shark infested waters of social media.
I know almost nothing about how Facebook, Twitter, and all the others work. I just know that in today’s world, this is where you need to be if you want your company to be seen and heard by the public.
It took me about 60 seconds to decide that Jennifer would be perfect for my company. She…"I met Jennifer through one of my employees about a year and a half ago. I needed to have my website updated, but I also needed someone who could guide me into the shark infested waters of social media.
I know almost nothing about how Facebook, Twitter, and all the others work. I just know that in today’s world, this is where you need to be if you want your company to be seen and heard by the public.
It took me about 60 seconds to decide that Jennifer would be perfect for my company. She seemed to know that I was new to this arena and that she would have to hold my hand through every step of the process. She knew that if she went too fast that I would cut and run. She was patient, and she never tried to get me to sign any long-term contracts.
She guided me through the process step by step, prioritizing as we went, until we now have a very good footprint in the social universe. The website is gorgeous, and our social media presence is being felt. We plan on having events in our new showroom and Jennifer will play a huge role in planning for them through social media.
Jennifer is sharp, incisive and has great instincts for helping business’s plan and execute strategies for building their cyberspace footprints. Under Jennifer’s leadership, my company will continue to have a positive and relevant image for the world to see." -
PROVA Media Client Testimonial
Rick Beaubouf - Owner, Easy Pools
“I’ve been self employeed building, operating, and selling companies since I was 21. I thought I knew something about marketing. And I’ve had the benefit of working with multiple marketing people and companies over the years. But never before did I have the pleasure of working with a company like Prova Media.
I met Jennifer of Prova at a networking event downtown. At first I thought I was talking to a couple of the same marketing people I’ve had so many other experiences with. I felt like I…“I’ve been self employeed building, operating, and selling companies since I was 21. I thought I knew something about marketing. And I’ve had the benefit of working with multiple marketing people and companies over the years. But never before did I have the pleasure of working with a company like Prova Media.
I met Jennifer of Prova at a networking event downtown. At first I thought I was talking to a couple of the same marketing people I’ve had so many other experiences with. I felt like I already knew the pitch and was going to be offered the same old cookie cutter marketing strategies. But Jennifer was a very charming, effective, and ambitious individual who captured my attention. Those virtues are very apparent in the company. And more importantly, I quickly learned how much integrity she has. During our first conversations I asked a lot of the same questions I had asked every other marketing person; but she offered different answers. Real answers that were not just boiler plate responses on strategy to market my company. They were honest and sincere. So I had to put her to task and see if what she was saying was genuine. I was more than impressed.
Prova Media is about relationships; not just building a client base. I feel like I get to work with a marketing director, and someone who is invested in my success, the success of my business, and the opportunity I strive to provide my staff. I never had that relationship with any other marketer or company. Jennifer has become one of my most trusted advisors. Helping me to better connect with my customers, provide better services and products, and build my business. And she has provided unparalleled resources in all formats for marketing and branding my company. I’m more excited then ever about the potential of my business, and I know a big reason why is that I made a great decision to hire and work with Prova Media.” -
"Top Performer" in the Austin Market
Bank of America
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"Top Performer" in the Austin Market
Bank of America
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"Top Performer" in the Austin Market
Bank of America
Organizations
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Women in Revenue
Member
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b:You | Bazaarvoice LGBTQ+ ERG
ERG Leadership Team Member
-Our LGBTQ+ Employee Resource Group has been established to foster a diverse, inclusive workplace, and promote an understanding of the unique issues facing the LGBTQ+ community. The group is open to everyone interested at Bazaarvoice – that includes both LGBTQ+ identifying colleagues and allies to the community!
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Bazaarvoice DE&I Taskforce
Core Member
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RevCon 2022
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2022 RevCon Co-panelist Speaker
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Speaker at B2BSMX Conference (2020, 2021, 2022)
3X Speaker
Recommendations received
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Need some inspiration, badly! I've been diving into all my usual resources to try and inspire more ideas. So LinkedIn, teach me something. What's…
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I'm looking forward to this one! It will be my first time bringing the Rule of 100 to #gtm alongside ShiftHX and the #b2bmarketing community! We've…
I'm looking forward to this one! It will be my first time bringing the Rule of 100 to #gtm alongside ShiftHX and the #b2bmarketing community! We've…
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Join us at Pavilion’s GTM EMEA in London, taking place from 9 July - 11 July. A B2B SaaS conference exclusively designed for go-to-market…
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