Jennifer Hook

Yes, I've started adding the "award-winning" descriptor to every relevant mention of this amazing marketing team and yours truly. You know that feeling when you've just survived production hell, you step back and take in the totality of what you all have conceived and managed to bring to life. You think, "It's done. And it's good!" Then you see the results and think "It worked!" Your colleagues agree, and usually, that's enough to carry the momentum into the next thing. And the next thing. And so on. Therein lies the challenge for high-performance teams. We yearn for the recognition, but the production cycle keeps turning. So I'm incredibly grateful to Evi Loveres--truly one of the most talented creative professionals in the industry--for breaking the cycle and championing this opportunity. In case you don't feel like clicking the link, Fictiv's annual State of Manufacturing report is my favorite campaign (and a beast of a project.) "State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions." Go ahead and click that link for a selection of creative assets developed for this comprehensive campaign. Results (June 2023 - April 2024) - Potential reach: 209.4M - 688 backlinks from 46 referring domains - 7K website users (4.7K new) - 600+ e-book downloads - 375 webinar registrants This campaign would not have been possible without my award-winning 😉 colleagues: Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva 🏆

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And this. Is why I love Brand Activism. And the potential and power of advertising creativity. Celebrating 20 years of the Campaign for Real Beauty, Dove has introduced "The Dove Code" to promote real beauty representation in AI-generated content. Developed with SOKO, this initiative challenges the homogenized beauty standards often seen in AI imagery. When prompts included "according to Dove real beauty campaign," AI-generated images were dramatically more diverse and inclusive. This shows the power of Dove's commitment to authentic beauty. Dove also pledges never to replace real women with AI in their ads. Their campaign highlights the importance of redefining beauty in the digital age, addressing concerns from Dove's global report, which found that 1 in 3 women feel pressured to alter their appearance due to AI-generated images. To guide creators in promoting real beauty, Dove has also released the Real Beauty Prompt Guidelines. https://lnkd.in/g9D6fexM CREATIVE CREDITS: CCO: Rafael Ziggy Executive Creative Director (ECD): Vinicius Chagas, Rafael Alves, Marina Cota CDO: Diego Limberti Creative Leader: Nayara Rocha Lima, Juliana Jabra Art Direction: Heloisa Lima, Pedro A. Miranda, and Eduardo Diniz 🏳️‍🌈 Copywriting: Lucas Abreu and Vitória Ferrari VP of Impact: Gabriela Rodrigues 🏳️‍🌈 Real Beauty Prompt Guidelines: Media.Monks Creative & Art Angelica Ortiz - Sr. Creative Technologist Ayca Turan - Jr. Creative technologist Joost Huver - Design Director Matthijs Klip - Group Creative Director @Joe Jackson - Sr. Creative Copywriter Ryan Hanson - Sr. Copywriter Callie Edwards - Creative Copywriter Jelske Driessen - Creative Lucia Sordelli - Art & Illustration Margherita Giottoli - Designer #Brandactivism #RealBeauty #AI #SelfEsteem #InclusiveBeauty #DigitalEthics

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Kellogg Company's new campaign features Molly Baz as the first pregnant woman on a cereal box. This follows the removal of her Times Square billboard, which sparked a debate on advertising double standards. Here’s what 600 Americans had to say: 🪧 Consumers reaction to the removal of Molly Baz's billboard is quite mixed. With 36% feeling neutral on the issue, 36% disagreeing with the removal, and 28% agreeing with the removal. 🤰 While opinions on the billboard were mixed, Special K's campaign by Leo Burnett is getting a warm reception, with 49% of consumers seeing it as a progressive move that celebrates pregnancy and motherhood in advertising. 🎗️ It's important to note that while having a socially relevant figure or topic on a product doesn't automatically translate to sales; 2 in 5 consumers said they wouldn’t necessarily be more inclined to buy. As one Pulser put it, "It depends on the topic. I'm more interested in how the brand supports causes." Got a campaign to test? Sign up with OnePulse today and get insights directly from your target audience.

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Is your brand stuck in a Los Pollos Hermanos kind of rut? Say my name: Becanvas! We're the ones who knock on the door of boring design! Feeling blue about your brand's visual chemistry? Don't worry, we're not here to cook up anything illegal (unlike a certain chemistry teacher). We are the Heisenberg of the design world, and we're here to craft visuals that are as sharp as Walter White's intellect and as addictive as a blue sky batch. Here's the stat to blow your mind: Companies with a strong design strategy see a 42% increase in sales (source: HubSpot, 2024). That's the power of good design, baby! With Becanvas, your brand won't be stuck slinging fast food - you'll be the kingpin of customer attention. Our designs are so fire, they'll make your haters say 'Ouch!' We'll break bad from the bland and create a visual empire that'll leave your competition speechless. Ready to cook up some design magic? Choose Becanvas, your partner in creative chemistry. #Becanvas #BreakingBadDesign #MakeThemSayOuch

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L.A. Times B2B, featuring Jasmin Larian Hekmat, Founder & Designer, CULT GAIA on 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀 𝗨𝗻𝗽𝗹𝘂𝗴𝗴𝗲𝗱. Hekmat says, “Whatever you have an idea about, just do it and don’t think of what it’s going to be in the end. Focus on what are the first steps you’re going to take to achieve that.” Discover more 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀 𝗨𝗻𝗽𝗹𝘂𝗴𝗴𝗲𝗱 stories at latimes.com/b2b. #innovators #businessleaders #entrepreneurs #latimesb2b #businessinspiration #fashion #EntrepreneurStories #Innovation #BusinessLeaders #UnpluggedStories #CreativeMinds #Leadership #Inspiration #Entrepreneurship #InnovationNation #BusinessGrowth #InnovativeLeaders #BehindTheScenes #Storytelling #Motivation #StartupStories #BusinessInspiration

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🌟 Ever wondered what we do at Black Beauty Roster? Here's the quick scoop! 🌟 BBR is a DEI platform revolutionizing the TV, Film, Fashion, and Beauty industries by connecting them with diverse beauty talent. We're not just about making connections; we're committed to educating the industry on diversity, allyship, and the importance of inclusive spaces for all races and ethnicities. Our mission? To forge meaningful beauty diversity across all sectors through opportunity, education, and advocacy. Want to see how we do it? Check out our 'About BBR' video for a glimpse into our work and impact!

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🌟Recently NUMBER ONE in the top 10 movies watched on HBO Max, the recently released “Brandy Hellville & The Cult of Fast Fashion” "Ayesha Barenblat explained how the fashion industry often pushed down on women of color and how employers get away with abusive situations involving them." By opting to not buy anything new for 90 days by taking our #NoNewClothes challenge, you’ll see firsthand how your actions reduce your carbon footprint, build healthy psychological habits, limit the waste you send to landfill, and keep your hard-earned dollars from companies that don’t provide their garment workers living wages or safe working conditions. ♻️ Take the #NoNewClothes challenge: https://lnkd.in/gRpuSuiH 🔎 Read the full article via The Direct https://lnkd.in/gPZdv6xf

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META IS DOPE (MID) is the dynamic collaboration between Brooklyn's Pop Buchanan and Boston's Jennifer Ruff. Together, they've crafted a vibrant creative hub encompassing NFTs, Books, Music, and transformative art. As sober artists in recovery and staunch mental health advocates, MID pioneers a unique approach to art. Through a fusion of photography, illustration, prompt engineering, blending, and creative coding, MID creates non-fungible masterpieces that redefine the boundaries of artistic expression. Dive into the mesmerizing Meta Tron and Abstract Fusion World, where every piece resonates with innovation and inspiration. With over 3000 NFTs, including exclusive Ethereum and Tezos collections, MID showcases its unwavering commitment to the art form. Join us in this artful journey, where technology, imagination, and women empowerment collide, and where creativity knows no limits. At MID, we're not just artists; we're advocates for recovery and mental health, forging a path to empowerment through art. At Meta is Dope we "Crystallize the Spiritual into the Digital". - pop and jen ❤️ #nfts #objkt #makersplace #tezos #opensea #raredigitalart

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In 2023, the global art market witnessed a marginal contraction of 4% compared to the previous year, totaling $65 billion. Despite this downturn, the market maintains a position above its pre-pandemic pinnacle of $64.4 billion. Multiple factors have impeded more significant expansion, including inflation and elevated interest rates, persistent conflicts in regions like Ukraine and the Middle East, and uncertainties surrounding China’s future economic trajectory, exacerbated by challenges in the real estate sector. From the realm of online auctions to exclusive million-dollar private transactions, the shifting preferences of collectors are driving the evolution of art commerce. #ArtMarket #GlobalArt #EconomicTrends #MarketAnalysis #ArtCommerce #FinancialNews #Investment #Collectors #ArtWorld #OnlineAuctions #PrivateSales #MarketTrends #EconomicOutlook #GlobalEconomy #InterestRates #ArtBaselReport

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Calling all talent managers with NYC Talent... Working with a group of shops that have jewelry, apparel, electronics and musical instruments looking to partner with NYC based creators for awareness campaigns. - Bonus for Bronx, Brooklyn, Queens, Harlem talent - Age: 25+ (30-50 is prime goal) - TikTok is preferred platform (most likely, will be for micro/mid tier size creators, 10k - 500k followers, but open) - Bonus if shows love for gold, diamonds, other precious stones/metals - Ideal Categories: Lifestyle, Fashion, Jewelry, Gamers, Tech, Music, - Open to doing a giveaway on platform Will be casting throughout the summer, first putting together a list to present - **most likely trade based campaign** if you have talent that fits, please DM me or email me @ creators@crowdworkmedia.com with your suggestions. If you know someone with talent, please tag, like and share this post! Appreciate you!! Talk soon, have a great day! #creators #influencermarketing #talentmanagers

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We love sharing success stories, and ClioBooks.ai has plenty! Clio users report: ✅ Extraordinary reductions in book creation time ✅ Maintaining an authentic voice through AI assistance ✅ A high-quality draft “I was absolutely blown away when I read the first chapter of my Clio draft. It’s amazing!” - Sonia Gill, CEO of Heads Up. Would you like to be a best-selling author? What’s stopping you? Find out how Clio can help: https://lnkd.in/ercXwZ-J #ClioBooks #BookPublishing #BookPublishingTool #BookWriting #ClioBooksAI

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Say hello to The Process Five!⁠ ⁠ Coming in at 344 pages, our new book showcases previously unseen work from 10 world-class projects, featuring a total of 571 unused process works. It provides insights and inspiration from studios like Pentagram, Play SF and others, for clients such as OpenAI, Channel 4 and Getty. Each project includes an in-depth interview, exploring the timeline, team, challenges, and designers' thoughts on the final result.⁠ ⁠ Get yours now → t-bi.link/theprocessfive

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Glossier's former brand designer, Sam Sontag, has done it again! My answer is yes! You can go viral with your packaging 📦 Hailey Bieber's Rhode beauty brand did it with the peptide lip tint phone case. Two key points that you should take into account: 1.- Stay culturally relevant 🌍 2.- Be bold Bonus tip: Do things that trigger conversation, surprise, and wonder 😍 What do you think? 💄📱

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This week we want to shine a spotlight on the incomparable Kimberly Valarezo!   Kim began her career as a Freelance Fashion Assistant for Marie Claire before growing into her roles as PR Assistant and eventually Junior Manager at PR Consulting. Three and a half years ago she joined The Right Now. team and we are so grateful to have her as our incredible Director of Media and VIP Relations in New York.   Kim says her favorite thing about working in PR is the variety. “I’m not someone who likes to do repetitive work, I need to do something different that keeps my brain stimulated. I enjoy that we work across a variety of clients, and each is at their own stage of development, growth, and business. We have to meet them where they are, which is part of the fun.”    Her ability to manage the #hybrid schedule is inspiring. She knows which work to prioritize in each environment, focusing on releases, strategy decks, and pitches on #WFH days when she can fully focus on writing. On office days she works on smaller pitches, responds to emails, takes phone calls, and strategizes with the team. Of course, PR work throws curveballs at us every day, and she is very adept at handling them.    Kim takes her coffee with oat milk and brown sugar. If you took her out for a cup of joe, what would be your first question for her? #hybridwork #director #employeespotlight #proud #publicrelations #communications

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Every Business Has a Story: Authentic Storytelling. At The Central NYC we believe that every business has a story worth telling, no matter its size. Our mission is to craft compelling, authentic stories that resonate with your audience and drive real results. Our Services: 1. Video Production: High-Quality Production Creative Storytelling Versatile Formats 2. Landing Pages and Funnels: Custom Design Optimized Funnels Analytics Integration 3. Advertising Campaigns: Multi-Channel Approach Precision Targeting Creative Ads Authenticity: We prioritize genuine storytelling, ensuring your brand’s voice is heard loud and clear. Experience: Our team of experts has years of experience in marketing and production, guaranteeing top-notch service. Customization: Every business is unique, and we tailor our strategies to meet your specific needs and goals. Efficiency: With our streamlined processes and advanced tools, we deliver high-quality results quickly and efficiently. Support: From initial concept to final delivery, we provide continuous support and collaboration to ensure your satisfaction. Join us at The Central NYC and let us help you share your story with the world. Contact us today to learn more about how we can elevate your brand through powerful storytelling and innovative marketing strategies. #BusinessStorytelling #BrandNarratives #TheCentralNYC #Marketing #VideoProduction #BrandMarketing

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