Jennifer Halliday

Successfully secured a second-time editorial placement in the coveted Oprah's Favorite Things Holiday Gift Guide for 2014 for Wakaya Perfection. Only five other brands have ever been selected twice. Wakaya Perfection was selected for its new Beauty Collection which opened up new doors for retail distribution in the Beauty space, on top of our existing luxury and wellness space. Exceeded sales forecasts a second time by 45%, generating significant revenue for the company.

Be The Light New York by Petra Nemcova is a luxury home decór lifestyle brand that takes you on an exciting journey around the world to discover countries and their treasures.

Jennifer Halliday worked alongside Founder Petra Nemcova, Supermodel, Entrepreneur and Global Philanthropist, to craft and successfully execute a comprehensive sales strategy, develop effective sales tools and advise on strategic brand positioning for Be The Light New York.

Jennifer successfully secured… Show more

Be The Light New York by Petra Nemcova is a luxury home decór lifestyle brand that takes you on an exciting journey around the world to discover countries and their treasures.

Jennifer Halliday worked alongside Founder Petra Nemcova, Supermodel, Entrepreneur and Global Philanthropist, to craft and successfully execute a comprehensive sales strategy, develop effective sales tools and advise on strategic brand positioning for Be The Light New York.

Jennifer successfully secured strategic and profitable distribution with leading luxury retailers from Neiman Marcus and Bloomingdales to Gracious Home and Paul Smith and more. In addition, Jennifer coordinated a series of successful in-store PA's with Neiman Marcus, Bloomingdales, La Perla, Gracious Home and more across the United States securing extensive press coverage for Be The Light New York, further driving sales revenue and benefitting Petra's charity, the Happy Hearts Fund. Show less

Successfully secured editorial placement in the coveted "Oprah's Favorite Things 2012" Holiday Gift Guide and went under a press embargo from March 2012 to November 2012 to allow Oprah Winfrey/O Magazine to break the Wakaya Perfection business. As a result, the press and influence officially launched our business and sales forecasts were exceeded by over 60% resulting in significant revenue to our new start-up. Successfully brought on leading Chef's from Montage Resorts, Canyon Ranch and more… Show more

Successfully secured editorial placement in the coveted "Oprah's Favorite Things 2012" Holiday Gift Guide and went under a press embargo from March 2012 to November 2012 to allow Oprah Winfrey/O Magazine to break the Wakaya Perfection business. As a result, the press and influence officially launched our business and sales forecasts were exceeded by over 60% resulting in significant revenue to our new start-up. Successfully brought on leading Chef's from Montage Resorts, Canyon Ranch and more to contribute recipes with our Organic Pink Fijian Ginger Powder and published a Life Recipes Book for the Oprah's Favorite Things launch. Each partner then provided marketing, promotional, press and social support, promoting their Chefs recipes to their own databases, extending our new brands reach to an audience of over 2 million in 60 days. Show less

Successfully negotiated revenue generating sponsorships for the Academy of Television Arts & Sciences from Napoleon Perdis to Zinio Digital Publishing, VIVmagazine and more surrounding the Primetime Emmy Awards.

- TESTIMONIAL BY FRANK KOHLER, CHIEF FINANCIAL AND ADMINISTRATIVE OFFICER
ACADEMY OF TELEVISION ARTS & SCIENES
"Jennifer Halliday and Dennis Lumpkin of New Light Concepts have been an effective partner resource team for the Academy of Television Arts & Sciences. NLC was… Show more

Successfully negotiated revenue generating sponsorships for the Academy of Television Arts & Sciences from Napoleon Perdis to Zinio Digital Publishing, VIVmagazine and more surrounding the Primetime Emmy Awards.

- TESTIMONIAL BY FRANK KOHLER, CHIEF FINANCIAL AND ADMINISTRATIVE OFFICER
ACADEMY OF TELEVISION ARTS & SCIENES
"Jennifer Halliday and Dennis Lumpkin of New Light Concepts have been an effective partner resource team for the Academy of Television Arts & Sciences. NLC was integral in securing French 75 Restaurant of the Culinary Adventure Group as the exclusive partner for the Academy's Primetime Emmy Awards Writer's Reception in 2006; Napoleon Perdis Make-up as a multi-year Sponsor of the Primetime Emmy Awards and and Zinio as an ongoing Digital Publishing Partner for The Primetime Emmy Awards and Emmy Magazine. NLC brings valuable alliance opportunities to ATAS and we look forward to working with them on a long-term basis."
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Successfully developed strategic partnerships to broaden awareness for the YogaWorks brand and drive membership sales. Successfully opened multiple YogaWorks locations and developed grass roots local and national marketing and promotional programs aligning with well-known brands including Whole Foods Market, Quiksilver, Roxy and more.

- TESTIMONIAL BY PRESIDENT & CEO OF YOGAWORKS, PHIL SWAIN
“New Light Concepts has played a strong role in the growth and development our brand. By… Show more

Successfully developed strategic partnerships to broaden awareness for the YogaWorks brand and drive membership sales. Successfully opened multiple YogaWorks locations and developed grass roots local and national marketing and promotional programs aligning with well-known brands including Whole Foods Market, Quiksilver, Roxy and more.

- TESTIMONIAL BY PRESIDENT & CEO OF YOGAWORKS, PHIL SWAIN
“New Light Concepts has played a strong role in the growth and development our brand. By establishing partnerships with premiere brands such as Whole Foods Market, UCLA, Quiksilver, Roxy, babystyle and more, New Light Concepts has helped generate awareness for YogaWorks and has increased membership sales through promotions and marketing campaigns while remaining authentic to our core brand values."
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Successfully brought new, revenue-generating strategic partners and public relations awareness to the property while Four Seasons Resort Maui underwent its $50M renovation in 2007. Created and executed ongoing promotional programs and events at the property to enhance the overall guest experience and continually drove local residents to the resort during renovations. Developed co-marketing programs with partners to grow awareness in the top performing market of California for the… Show more

Successfully brought new, revenue-generating strategic partners and public relations awareness to the property while Four Seasons Resort Maui underwent its $50M renovation in 2007. Created and executed ongoing promotional programs and events at the property to enhance the overall guest experience and continually drove local residents to the resort during renovations. Developed co-marketing programs with partners to grow awareness in the top performing market of California for the resort.

- TESTIMONIAL BY THOMAS STEINHAUER, REGIONAL VICE PRESIDENT & GENERAL MANAGER
FOUR SEASONS RESORT MAUI
“Jennifer Halliday and Dennis Lumpkin of New Light Concepts are instrumental in linking Four Seasons Resort Maui at Wailea to quality partners in our co-branding marketing efforts. They always deliver the top brands with fresh and creative ideas while looking out for both parties' best interests. Their follow-through is relentless, delivering as promised every single time!”
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Developed and executed strategic distribution plan for Kate Somerville Skin Health Experts, working directly alongside Founder and CEO, Kate Somerville to grow her business in the luxury lifestyle sector. Successfully established highly profitable distribution partnerships with luxury retail partners including Four Seasons Resort Maui, Four Seasons Hotel Washington, D.C., The Beverly Wilshire Hotel, Auberge Resorts, Henri Bendel and more which paved the way for future retail distribution with… Show more

Developed and executed strategic distribution plan for Kate Somerville Skin Health Experts, working directly alongside Founder and CEO, Kate Somerville to grow her business in the luxury lifestyle sector. Successfully established highly profitable distribution partnerships with luxury retail partners including Four Seasons Resort Maui, Four Seasons Hotel Washington, D.C., The Beverly Wilshire Hotel, Auberge Resorts, Henri Bendel and more which paved the way for future retail distribution with the likes of Neiman Marcus, Nordstrom and more.

- TESTIMONIAL BY KATE SOMERVILLE, FOUNDER AND CEO
“New Light Concepts has helped shape and define a broader vision for the Kate Somerville brand through strategic alliances with the top luxury hotels, resorts and spas in the world. Jennifer Halliday and Dennis Lumpkin have developed strong partnerships for our brand that have brought long-term marketing exposure and fulfilling relationships to the table. We trust their instincts and are always confident that our brand is represented with the utmost in professionalism”

- TESTIMONIAL BY CAROLINE MACDONALD, CHIEF MARKETING OFFICER,AUBERGE RESORTS
"Jennifer Halliday and Dennis Lumpkin of New Light Concepts have brought an exciting partnership with Kate Somerville Skin Health Experts to our newest property, SOLAGE Resort & Spa in Calistoga. Their intuitive knowledge of and connections in the luxury, lifestyle world have helped us secure and negotiate partner exclusivity and in addition, NLC created extensive long-term cross-marketing partner exposure that will assist in both brands growth."

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