About
Articles by Jeff
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Welcome back for Part 2: Setting up 2022 for Success, Setting Targets & the Job to Be Done
Welcome back for Part 2: Setting up 2022 for Success, Setting Targets & the Job to Be Done
By Jeff Marcoux
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Setting up 2022 for Success, 4 critical steps CMOs must facilitate now | Part 1: Vision Setting & Understanding your Market
Setting up 2022 for Success, 4 critical steps CMOs must facilitate now | Part 1: Vision Setting & Understanding your Market
By Jeff Marcoux
Activity
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The sa-DAD-ical is coming to an end. 36 houses/apts 🏠 17 flights ✈️ 11 rental cars 🚙 10 countries 🌏 5 trains 🚞 2 ER visits 🏥 1 campervan…
The sa-DAD-ical is coming to an end. 36 houses/apts 🏠 17 flights ✈️ 11 rental cars 🚙 10 countries 🌏 5 trains 🚞 2 ER visits 🏥 1 campervan…
Liked by Jeff Marcoux
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It’s official! I’m excited to announce my next chapter, as Chief Marketing Officer at Avetta, the leader in Supply Chain Risk Management. I’m so…
It’s official! I’m excited to announce my next chapter, as Chief Marketing Officer at Avetta, the leader in Supply Chain Risk Management. I’m so…
Liked by Jeff Marcoux
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🤖 "AI has been around for like 70 years, it's like an umbrella term for machine types of activity that try to mimic human reasoning." 🧠 - Anna…
🤖 "AI has been around for like 70 years, it's like an umbrella term for machine types of activity that try to mimic human reasoning." 🧠 - Anna…
Shared by Jeff Marcoux
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Reimagine Marketing: Agility
Microsoft
Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the…
Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the bottom line of big brands. The difference? Agility. Today’s brands have to keep pace with the rapidly changing consumers, their technology, and their customers’ journeys.
Other authors -
Project Evolution- Marketing Planning
Microsoft
Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.
We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing…Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.
We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing practitioner's lens.Other authorsSee publication
Courses
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Blogging for Business
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Content Marketing
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Neuroscience & the Psychology of Marketing
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Social Analytics & Targeting
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Transmedia Storytelling
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Honors & Awards
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Best ABM Acquisition Program, ABMies
FlipMyFunnel
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Program of the Year, Demand Generation & Account Based Marketing
Forrester & Sirius Decisions
Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, Programs of the Year showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines. This award is for the Demand Generation and Account Based Marketing.
https://summit.siriusdecisions.com/sessions/dm_programs-of-the-year-demand-and-account-based-marketing -
Executive Briefing Center: Performance Excellence
Microsoft
Marcoux delivered over 70 executive briefings to Microsoft's largest clients, driving millions in influenced revenue and new opportunities.
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Executive Briefing Center, Performance Excellence & Top Speaker
Microsoft
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Excellence in Leadership
Impact13
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Impact Award: Educational Content & Promotion Webinar- Subject, Internet Marketing
Internet Marketing Association
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Congressional Recognition for outstanding leadership in the field of Internet Marketing
United States Congress
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2012 Impact Awards: Best B2B Marketing Solution
Internet Marketing Association
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Top 5 Coolest Infographics of 2015
Inc.
Created infographic on the psychology of sales & marketing and was listed as one of the top 5 coolest infographics of 2015 by Inc. http://www.inc.com/anna-hensel/best-of-inc-2015-coolest-infographics.html
Organizations
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Internet Marketing Association
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- Present -
Washington CASH
Board Member
- Present
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If you're looking for an SDR job, comment "I am" below. Every time I do this tons of SDRs get new jobs. Let's get some interviews!! (If you are…
If you're looking for an SDR job, comment "I am" below. Every time I do this tons of SDRs get new jobs. Let's get some interviews!! (If you are…
Liked by Jeff Marcoux
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Thank you Salesforce for 3 incredible years with a huge thank you to my outstanding leaders and mentors Meghan Gendelman Emma Chalwin Anya Kuligina…
Thank you Salesforce for 3 incredible years with a huge thank you to my outstanding leaders and mentors Meghan Gendelman Emma Chalwin Anya Kuligina…
Liked by Jeff Marcoux
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I'm not sure where the last year went, but I know that it was everything I needed and more. Last July, I stepped away from work to focus on 3 things:…
I'm not sure where the last year went, but I know that it was everything I needed and more. Last July, I stepped away from work to focus on 3 things:…
Liked by Jeff Marcoux
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RSM US LLP has been announced as the finalist 2024 Global Microsoft Business Transformation AI Innovation Partner of the Year Award and the Global…
RSM US LLP has been announced as the finalist 2024 Global Microsoft Business Transformation AI Innovation Partner of the Year Award and the Global…
Liked by Jeff Marcoux
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So excited to be at Meltwater Summit! And who better to have as a keynote than Ryan Reynolds! He embodies effective brand marketing, so it was a…
So excited to be at Meltwater Summit! And who better to have as a keynote than Ryan Reynolds! He embodies effective brand marketing, so it was a…
Liked by Jeff Marcoux
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Heading out to Costa Rica for the week … ALL work! I know what you’re thinking. How terrible. You poor thing. Just say no! I totally get…
Heading out to Costa Rica for the week … ALL work! I know what you’re thinking. How terrible. You poor thing. Just say no! I totally get…
Liked by Jeff Marcoux
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