Jeff Sherman

3 Tips for Improving Your Marketing on a Small Budget. Watch now! https://loom.ly/jplxI9Q Remember to subscribe to the Michigan CMO YouTube channel for insightful content that explores ways to enhance your marketing efforts. #marketingtips #michigancmo

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👉 Just a reminder: We will be at Small Business Expo in Chicago tomorrow! If you're in the area you should stop by, it's free to attend! We're excited for Common Core Marketing to have a booth and be able to share more with small business owners about how HubSpot can: -Scale with their business -Eliminate inefficiencies through automating processes -Have the data and reports they need at their fingertips for better decision-making https://lnkd.in/gZq5w2Mf #chicago #smallbusinessowner #smallbusiness #sbe #hubspot #hubspotpartner #businessowner

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What are the impacts of having a quality sign for your business? Well, according to a study done by the University of Cincinnati, good signage: 📈 Drives in-store traffic 📈 Implies quality 📉 Can cause loss of business or consumer frustration when not placed properly or the text is too small 📈 75% of consumers agree that the first thing they notice about a new local business is it’s signage 📈 29% of shoppers make store choices based on the information communicated by store signs 📈 33% of shoppers have been drawn into an unknown store based on the quality of it’s signage Get a quote from us today at https://lnkd.in/e58eGdX #HighQuality #NewSigns #BusinessSignage #FamilyBusiness

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As advertising costs continue to rise, it's crucial to optimize every aspect of your marketing spend. Explore how American Litho's format design team can help you combat format fatigue and drive better response rates with innovative and efficient direct mail formats. Read more about the impact of great format design: https://lnkd.in/gtRAdkYa #alitho #americanlitho #directmailmarketing #directmail

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Wondering how to unlock the power of a multi-angle marketing approach for your business? In today's competitive market, engaging high-value prospects requires a strategic, multi-faceted approach. Our "Marketing in a Box" solution is designed to help businesses in the Bloomington area connect with their ideal customers efficiently and effectively. By leveraging a combination of targeted print and digital strategies, we ensure your business reaches its full potential. This comprehensive solution maximizes your marketing impact while saving you valuable time and money. Curious about how it works? Let's chat and explore how our "Marketing in a Box" approach can elevate your business and help you achieve your goals. #BloomingtonBusiness #MarketingStrategy #DigitalMarketing #BusinessGrowth #LocalBusiness

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Hi everyone, it's Glenn Rudin, The Message Master, here with my latest tips for you on branding, messaging, and business strategy. Reflecting on the fantastic time I had at the Sweets and Snacks Expo in Indianapolis, I want to share some insights for small business owners who are new to trade shows. Tip #1: Always stand at your booth—sitting makes you appear disinterested and attendees will pick up on that a a chance to pass your booth by. Engage actively and use simple lines to start conversations. Stay tuned for more valuable trade show tips!💡 What's your best tip for engaging at trade shows? Share your thoughts below! ⬇️ #TradeShowSuccess #SmallBizTips #SweetsAndSnacksExpo #BusinessStrategy #motivation #careeradvice #branding #linkedinforbusiness #marketing #business #businessmessaging

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The MCA Prodcast is on a roll, and we have had some outstanding first guests in this season already, and the next one is no exception. This week I talk with Matt Miller, President and CEO of the AICP (Association of Independent Commercial Producers) in the US. AICP represents the interests of independent companies that specialise in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. Matt looks back on his 30 years with AICP and considers how the industry has changed (or not) in that time. “I think probably more has stayed the same than changed”, he says. He also reveals how he ended up on The Today Show many times as a correspondent for all things advertising, often explaining the cultural phenomena of Super Bowl advertising to the US audience. We discuss the changing nature of production and procurement – how production costs vary around the world and why the US is amongst the most expensive. Matt explains the balancing act for any brand is between the value of US talent and expertise versus potential cost-savings elsewhere. Is there a potential conflict where agencies may not be providing the best outcome for their clients? Also, what do these shifts mean for talent, talent development and people thinking about their career trajectory? This is such an interesting and thought provoking podcast and we find out Matt was also a drummer in a rock band called Bicycles for Afghanistan, and he's a collector of cats!!!!! Listen tomorrow at theprodcast.com and all good podcast platforms #advertisingproduction #productionconsulting #productioncompanies #advertising #creativity #murphycobb

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I'm excited to partner with Flint Analytics and SmartUps Indy for a discussion on creating effective marketing strategies. As we approach the midpoint of the fiscal year, now is the perfect time to reassess and refine your marketing approach. We’ll discuss how to boost your marketing efforts to reach your goals. Join me for this opportunity to network with fellow Indy startups and small businesses and gain insights to supercharge your marketing efforts. Looking forward to seeing you there! #MarketingStrategies

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Signs make potential customers WALK AWAY from a business. A sign that is old, or in disrepair, or poorly designed, can actually make a person avoid a business. Branding happens in a flash, and first impressions are not "un-doable". The knowledge-droppers have more here: https://lnkd.in/gRAP5BUz

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We are often asked, "Do I have to be on social media?" "Do I have to send a newsletter?" The answer is not always, but let us explain the benefits of a multichannel marketing strategy! #multichannelmarketing #marketingstrategy #digitalstrategy #marketingstrategies #multichannel

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Excited to launch Episode 3 of The Freedthinker marketing podcast with my dear friend Jeffrey Van Dyk! https://lnkd.in/gSvKxqYj Jeffrey is an expert on intuition-led marketing, and during the podcast we discuss the following: During the episode, we discussed: * What can do when traditional solutions haven’t worked for you so far? * How you can package and position your messaging in a way that resonates deeply with the people who are called to it. * What is “intuition-led” marketing? * How you can bring a new consciousness to your business and leadership. * How difficult life experiences can affect to powerful business insights and results. * Seeing how your inner challenges from the past can show up as the pains and desires of an ideal client. * Why people hold back from doing marketing that they really need - they may want more business, but on a deeper level they also don’t want to be seen. * How to make your messaging stand out in a “sea of sameness”. Hope you enjoy! *** More about Freedthinking marketing services: Promo Videos: https://lnkd.in/eJuAj8Jb Digital Ads: https://lnkd.in/gXzkRKzW Websites & Copywriting: https://lnkd.in/gBmH7kUd *** The Freedthinker is a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition. Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com #marketingpodcast #marketingdigital #marketing #marketingtips #digitalmarketing #marketingagency #businessmarketing #marketingstrategy #marketingstrategies #marketinglondon #marketinglosangeles #marketingconsultant #marketingcontent #marketingconsulting #smallbusiness #business #sme #businessgrowth #businessgrowthstrategy #businessgrowthtips #audible #youtube #amazonmusic #applepodcasts

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What’s happening Brand Nerds?! We have a new Brands, Beats & Bytes episode with special guest and fellow Coca-Cola alum, Don Scheibenreif. After decades of success in his career, Don shares his tips and thoughts on CPG, tech & more. To catch the full episode click the link below. Please share & subscribe. https://lnkd.in/gaJZKyz

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Good Morning, Media Sales Peeps, Breaking news: The size of your audience is not a marketing plan. Heard recently from a Sweet Tea, Southern, Rep, "Well, we have been number one for the last seventeen-thousand-eight-hundred-forty-nine books in a row." Being just a little silly, but she was certain we had to have her station for the plan to be a success. The fact is, media buyers can take almost any station in any market and create a plan and a buy that works within budget. Remember Bear Bryant? Legendary Football Coach. They said of Coach Bryant, "he'll take his team and whip your team, and your team and whip his team." It wasn't about size. It was plan and execution. If you want to keep a client for the long haul, it's not just about throwing souls at the message. You risk a thin buy. Without enough frequency no one gets convinced. It's the message and the frequency with which the audience hears that message that make the buy a success. (Hire a copywriter if you are serious. You will amp the frequency organically with a consistently kickass message.) When you have the grace to meet your customer where they are -- humans running a business -- you will ferret out what makes them different. They are doing what they do for a reason. Find out why. It won't be hours of operation, awards the company has won, how many locations they have, how friendly everyone acts, or the phone number. The 'why' is the brand story. Take the 'why' and make it about the customer. (Please hire a copywriter.) If the budget isn't very large. Start with owning a daypart to ensure frequency. If the budget is larger, buy the whole station. If you are rich as Cresus, buy the whole market. Just deliver about a 3.0 or better frequency every week against A 18+. Change the ad every 4-6 weeks without fail. And, never, ever, stop advertising. Results begin in 9 mos to a year. Every year thereafter, brand impressions and houseold name status will grow. "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand" - Ogilvy Your collegues will say, 'Oh, she has Grouper's Seafood on her list. She's always winning the big sales awards.' Mmmmm, Grouper's. I hear the "fish is so fresh, it's swimming when you order it." Thanks for reading! Please comment. I'd love to hear your perspective. #mediasales #radiosales #tvsales #cablesales #advertising #mediabuying #copywriting #radio #tv #cable #media

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The Kentucky Derby rode the wave of style and social media to captivate Gen Z audiences! Learn more about the innovative strategies that fueled this iconic event's success in reaching and engaging with the next generation. - https://bit.ly/3ym6aEk #KentuckyDerby #GenZ #SocialMediaMarketing

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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Pattern® Accelerate | Innovations to prepare your brand for ⬇️ I had an incredible time at Patterns Accelerate conference last week. Powerhouse attendees ✅ Gabi Viljoen, MBA, Dean McElwee, Gurmeet M., Dan Kartchner Great Content ✅ Jesse Itzler, David Wright, Kyle Bliffert, John LeBaron And a fun panel with Sreenath Reddy, Ritu Java, and Brett Bardsley ✅ A few of the topics we covered - 🔶 AI. Naturally. AI may not make or break your business at this point, but it can be a large driver in operational efficiency improvements. Whether it's content distribution, or speed to market, the brands that are leaning in to AI WILL have a competitive advantage. 🔶 AMC - Amazon Marketing Cloud. AMC will be a big unlock for brands. Unified Data Management, Audience segmentation and Targeting capabilities, Attribution Modeling, Cross-Channel Optimization.....this control will be incredibly powerful. 🔶 Amazon Creative Direction Amazon is making quite the splash in the world of content and entertainment. (See Jeffrey Cohen's Upfront's post...Prime Video Legally Blonde prequel series 💁‍♀️💅) Access to this audience, and AMC access, will allow us to integrate data from different channels and touch-points, giving us a more holistic view of advertising performance and the customer journey. 🔶 Audience Insights Amazon has always dominated the PPC / Search game, but more recently, we have seen a move to incorporate more audience insights. It's no longer enough to just target search terms. We now have to start considering what type of shopper is searching for each term. Do they have certain qualities that influence their likelihood of buying? How can we educate our audience before they even think to make a search? These are the questions brands need to be asking.

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