Jeff Rosenblum

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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To AI or not to AI, that is the question echoing across the marketing realm. 🤔 Dive into the debate with CMI's latest article dissecting the strategies of brands like Dove and Brandtech Group. Should your brand shout its AI and marketing plan to the world? Learn more: https://lnkd.in/gNNRfbKj #AIinMarketing #BrandStrategy

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Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

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Exciting news for all digital marketers and advertisers! 🎉 Join Jacek Chrusciany and Adfidence for the #CampaignSetup Day NYC where you'll learn cutting-edge strategies for optimizing your campaign setups. Led by industry experts, this event is perfect for anyone looking to enhance their advertising performance. Don't miss this opportunity to gain valuable insights that will pay dividends! Learn more and register here: Campaign Setup Day NYC: https://lnkd.in/eQ2HymAF #DigitalMarketing #AdTech #CampaignSetup #AdFidence

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Ahead of this major election, we're beginning to see an influx in diversified campaign strategies that blend traditional and emerging digital platforms like DOOH to engage with audiences. Given its targeted, dynamic advertising potential in public spaces, a programmatic approach can help maximize reach and impact while optimizing ad spend.

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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What do you do when Oprah Winfrey mentions your business on her show, and an onslaught of PR creates a tidal wave of demand, but you’re in the middle of a pandemic and can’t get the inventory you need? I got to chat with Robb Akridge, PhD (aka Dr. Robb), the multifaceted scientist, self-described nerd, and entrepreneur known for the Philips Sonicare toothbrush and co-founding Clarisonic. His expertise spans botany, HIV-1, gum disease, and skincare. Currently, he’s making waves with OPULUS Beauty Labs, hailed by TIME as one of the top 100 inventions of 2021 and dubbed the “Nespresso of skincare.” In this episode of the Up Arrow Podcast by Elumynt, Dr. Robb and I dig into: ✅ Why you should bridge the gap between science and consumers ✅ How to use visual representations to simplify complex scientific concepts ✅ Why OPULUS Beauty was recognized by TIME as one of the top 100 inventions of 2021 (and a demonstration of their unique approach to creating fresh, potent skincare products) ✅ How to deal with supply chain issues following a massive surge of PR (and the role that Oprah played in their success) ✅ Dr. Robb’s insights into the evolving landscape of advertising and marketing (including his insights from Clarisonic and Sonicare) ✅ How to use the power of influencers and their impact on brand to create popularity (and ultimately sales) ✅ How to use TikTok Affiliates to grow your ecommerce store and the brilliant work of Jordan Ericksen ✅ Why Malcolm Gladwell’s book, Outliers, continues to prove itself true ✅ The lessons Dr. Robb learned from multiple appearances on QVC and how to use them to accelerate your brand Plus, and as always, we get into a little of the personal stuff as we talk about Dr. Robb’s personal drive and enduring belief that helped him achieve his goals despite challenges, his radical innovations in HIV management in impoverished nations, and his environmental efforts to improve salmon habitats on his property. You can watch the video here: https://lnkd.in/gFtxgXNd Also, a special thank you to Bobby DiFazio, with MediaScale Partners, for introducing me to Dr. Robb. #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing

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While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

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The evolving role of CMOs marks a pivotal shift in business strategy. With over 80% of CEOs eyeing marketing as the growth engine for 2024, the pressure is on. Yet, under 20% of CMOs feel prepared for this challenge, uncovering a significant skills gap in modern marketing within leadership ranks. The transition of CMOs into broader senior roles is not just promising; it's essential for integrating marketing insights into business solutions and aligning with changing consumer demands. This move bridges the expertise gap, fostering a culture that leverages marketing for sustainable growth. It's a transformation that's both necessary and beneficial for forward-thinking businesses. Read more about how the role of CMOs is shifting and why it matters in this insightful article from Adweek. #FullFunnelMarketing #Leadership #CMO #MarketingTrends #BusinessGrowth

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With election season upon us, political ad spending is set to hit a record $12 billion in the US alone, according to eMarketer. Out-of-home (OOH) advertising capabilities make it one of the most trusted media channels that blends seamlessly into daily life, offering a mix of mass reach. A study by The Harris Poll and our team at OAAA found that 73% of people like DOOH ads, more than other media like TV (50%) and social media (48%). Given these insights, advertisers can leverage DOOH to get creative with their campaigning, optimize targeting, and drive personalization to resonate with prospective voters and inspire action. #PoliticalAds #OOH #DOOH

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In the bustling landscape of B2B, it's easy to be dazzled by the giants—the corporate giants that dominate headlines and boardrooms. Yet, amidst the noise, there exists a quieter, yet equally significant force: Micro-, Small, and Medium-sized Enterprises (MSMEs). While they may not command the same attention as their larger counterparts, MSMEs play a crucial role in driving B2B growth and innovation. With their agility and unwavering determination, these small-scale enterprises hold untapped potential within our economy. From supplying essential components to offering specialized services, these businesses form the intricate network of collaboration and partnership that underpins our global economy. Through strategic partnerships, knowledge sharing, and resource allocation, we can harness the innovative spirit of MSMEs to drive collective success. #MSMEDay #B2B #SmallBusiness #Innovation #Empowerment #RajaAbbas #ReachFirst #SmallBusiness #Worktually #LocalBusiness #Canada

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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The Science of Brand love This podcast presents an excellent overview. https://lnkd.in/gqqkP7ms

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How does #DigitalOOH advertising uniquely position itself to dynamically interact with audiences? 🌐 Redken 5th Avenue N.Y.C. LLC campaign for the Acidic Color Gloss Collection transforms #TimesSquare into an interactive digital playground. 🎮 By enabling participants to virtually 'try on' products and receive personalized content, Redken creates a memorable and engaging experience that resonates across both digital and physical realm. 💫 #DOOH #InteractiveAdvertising #TimesSquare

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Deciding where to advertise can be daunting, even for large companies! The options are seemingly endless and the technology in the ad space continues to evolve and expand at a rapid rate. I've taken a special interest in Conservative Media advertising options and we have clients advertising on or considering advertising on all of the Conservative channels mentioned in my blog post here. If you're interested in reaching this audience, let's chat!

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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