Jeanniey Walden

Rumson, New Jersey, United States Contact Info
26K followers 500+ connections

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About

Unique and proven hybrid executive with ELT experience spanning Fortune 250, premier…

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Experience & Education

  • LiftOff Enterprises

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Licenses & Certifications

Volunteer Experience

Publications

  • Women In Tech - contributer

    Huffington Post

    1/8/2013: CES 2013: Witnessing Content Overtake Technology
    http://www.huffingtonpost.com/jeanniey-mullen/ces-2013-content-publishing_b_2431246.html

    1/19/2013: Content: The Missing Link Between the Gadget and the Guru
    http://www.huffingtonpost.com/jeanniey-mullen/content-ces-gadgets_b_2496478.html

    See publication
  • Your Content Has a 24 Hour Shelf Life

    Mashable and ClickZ

    Within 24 hours the content you published will be dismissed by the reader. How do you battle the challenge?

    See publication
  • The World's Foremost Authorities on Marketing

    ExecSense

    The World’s Foremost Authorities on Marketing is a collection of chapters written by leading CMOs speaking on the topics and subjects they know best. Chapters include:

    How I Increased Sales by Over 400% in 12 Months
    Jeanniey Mullen - CMO, Zinio

    Other authors
    • nina bulk
    • jayne rodmeyer payfer
    • myles bristowe
    • eli hernandez
    • john heenan
    • chris selland
    • britta meyer
    • alan see
    See publication
  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    McGraw-Hill

    Chapter 9: E-Mail Life Support at Home and the Office
    Jeanniey Mullen, Executive Chairwoman, E-Mail Experience Council (eec); Executive Vice President and Chief Marketing Officer, Zinio and VIVmag LLC; and Coauthor of Email Marketing: An Hour a Day

    Other authors
    • Stan Rapp
    See publication
  • Email Marketing An Hour A Day

    Sybex

    If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you e... more »xecute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled…

    If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you e... more »xecute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

    Other authors
    See publication
  • Global Marketing Leadership Strategies

    Thomson Reuters Westlaw

    Global Marketing Leadership Strategies provides an authoritative, insider's perspective on managing the marketing function in an increasingly competitive global environment. Featuring leading marketing executives from some of the top companies around the world, this book offers readers an inside look at aligning marketing with business goals, addressing customer needs, and positioning the department as a valuable contributor rather than an often perceived cost center. From social media and…

    Global Marketing Leadership Strategies provides an authoritative, insider's perspective on managing the marketing function in an increasingly competitive global environment. Featuring leading marketing executives from some of the top companies around the world, this book offers readers an inside look at aligning marketing with business goals, addressing customer needs, and positioning the department as a valuable contributor rather than an often perceived cost center. From social media and mobile marketing to innovative online videos, these experts explore ways to proactively leverage transformational technologies to drive business results and strengthen customer relationships.

    See publication

Projects

  • Rite Aid brand transformation

    Other creators

Honors & Awards

  • Forbes Communication Council Group Leader

    Forbes Communication Council

  • Exceptional People Magazine Cover Story

    Exceptional People Magazine

  • Networker of the Year

    Internet Marketing Association

  • Board Member

    MarketingEDGE.org

    Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century. Through its…

    Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century. Through its programs, a unique intersection between students, academics and corporations exists, bridging the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow.

  • Advisor

    RebelMouse

    Advisor

  • Women Leader of the Year

    Internet Marketing Association

    Women leader of the year - awarded to the top performing woman who delivers incredible results, displays exquisite mentoring capibilites and creates a positive atmosphere in business.

  • Featured Woman in Technology

    The Legacy Series: Innovation & Technology Magazine

    Featured in the Women in Technology section (others include Sheryl Sandberg, Kara Swisher, Marissa Meyer). 2 page in depth interview.

  • Profesional Woman's Magazine: Winter Mover and Shaker

    Professional Woman's Magazine

    Selected as the Quarterly "spotlight" interview for Professional Woman's Magazine.

    http://www.zinio.com/pages/ProfessionalWoman%E2%80%99sMagazine/Win-12/416247306/pg-16

  • Best Company for branding valuation - Regional – Special category / TOP 50

    IAIR CORPORATE AWARDS 3rd annual edition

    Company recognition for Top 50 regional brand value.

  • Top Author on Twitter

    Social Media Magazines

    These are the top 100 marketing book authors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of October 24, 2012.

    http://www.smmmagazine.com/exclusives/top-marketing-book-authors-on-twitter/

  • Best Use of Microsite

    IMA (Internet Marketing Association)

  • Chairwoman, Women's Leadership Group

    Women's Leadership Group, Internet Marketing Association

    Co-Founder & Chairwoman, Women's Leadership Group
    Global Executive Board Member, IMA

  • Hottest San Francisco Tech Company 2012

    Lead411

    LOS ANGELES, Calif., - February 21, 2012 - In order to recognize the fastest growing technology companies in San Francisco and the East Bay, Lead411 is proud to announce the release of its "Hottest Companies in San Francisco" award.

    Background
    Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. This information has given insight to which are…

    LOS ANGELES, Calif., - February 21, 2012 - In order to recognize the fastest growing technology companies in San Francisco and the East Bay, Lead411 is proud to announce the release of its "Hottest Companies in San Francisco" award.

    Background
    Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. This information has given insight to which are the fastest growing companies in the U.S. Their "Hottest Companies" awards have been created to recognize these fast growing companies in different geographic regions. This particular list originally started with over 2600 companies and it has been narrowed down to the top 80.

    "This is our 3rd Annual San Francisco award. We are pleased with the recognition the Award has received over the past few years," said Tom Blue, CEO of Lead411, "and we are very proud of the respected list of companies for the 2012 winners."

  • Top CMO on Twitter

    Social Media Marketing Magazine

    Top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of January 9, 2012.

  • Best Global App

    Internet Marketing Association

    The IMA Awards recognize organizations that showcase outstanding expertise and effectiveness in Internet marketing.

  • Top 25 E-Champion

    BtoB

    Having been involved with email marketing since its inception in the early 1990s, Mullen witnessed the technology change and development of email marketing, personalization and segmentation approaches. "The world has become pretty sophisticated, but many marketers are behind," she said. Mullen helped develop Grey Direct’s email division, and is now seen an expert among her peers. She is a frequent speaker on the topic.

Languages

  • English

    -

  • American Sign Language

    -

Organizations

  • Forbes Communication Council

    Member, Group Leader

    - Present
  • IMA, Internet Marketing Assoiation

    Global Executive Board Mamber, Chariman, Women's Leadership Group

    - Present
  • Marketing Edge

    Board Member

    -

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