About
Articles by Jeanniey
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Real (Housewives and Celebrity) Reasons To Get Excited About 2024 ... See Why
Real (Housewives and Celebrity) Reasons To Get Excited About 2024 ... See Why
By Jeanniey Walden
Contributions
Activity
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Join Vinnie Potestivo and our colleagues from Thrifty Ice Cream in person at our live event in LA for National Ice Cream Day! Details below. No…
Join Vinnie Potestivo and our colleagues from Thrifty Ice Cream in person at our live event in LA for National Ice Cream Day! Details below. No…
Liked by Jeanniey Walden
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WOW! I'm back from a vacation in #Bali. What an incredible and special place. Already know we are going back next year. Now that I'm rested and…
WOW! I'm back from a vacation in #Bali. What an incredible and special place. Already know we are going back next year. Now that I'm rested and…
Liked by Jeanniey Walden
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Women In Tech - contributer
Huffington Post
1/8/2013: CES 2013: Witnessing Content Overtake Technology
http://www.huffingtonpost.com/jeanniey-mullen/ces-2013-content-publishing_b_2431246.html
1/19/2013: Content: The Missing Link Between the Gadget and the Guru
http://www.huffingtonpost.com/jeanniey-mullen/content-ces-gadgets_b_2496478.html -
Your Content Has a 24 Hour Shelf Life
Mashable and ClickZ
Within 24 hours the content you published will be dismissed by the reader. How do you battle the challenge?
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The World's Foremost Authorities on Marketing
ExecSense
The World’s Foremost Authorities on Marketing is a collection of chapters written by leading CMOs speaking on the topics and subjects they know best. Chapters include:
How I Increased Sales by Over 400% in 12 Months
Jeanniey Mullen - CMO, ZinioOther authors -
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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
McGraw-Hill
Chapter 9: E-Mail Life Support at Home and the Office
Jeanniey Mullen, Executive Chairwoman, E-Mail Experience Council (eec); Executive Vice President and Chief Marketing Officer, Zinio and VIVmag LLC; and Coauthor of Email Marketing: An Hour a Day
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Email Marketing An Hour A Day
Sybex
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you e... more »xecute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled…
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you e... more »xecute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Other authorsSee publication -
Global Marketing Leadership Strategies
Thomson Reuters Westlaw
Global Marketing Leadership Strategies provides an authoritative, insider's perspective on managing the marketing function in an increasingly competitive global environment. Featuring leading marketing executives from some of the top companies around the world, this book offers readers an inside look at aligning marketing with business goals, addressing customer needs, and positioning the department as a valuable contributor rather than an often perceived cost center. From social media and…
Global Marketing Leadership Strategies provides an authoritative, insider's perspective on managing the marketing function in an increasingly competitive global environment. Featuring leading marketing executives from some of the top companies around the world, this book offers readers an inside look at aligning marketing with business goals, addressing customer needs, and positioning the department as a valuable contributor rather than an often perceived cost center. From social media and mobile marketing to innovative online videos, these experts explore ways to proactively leverage transformational technologies to drive business results and strengthen customer relationships.
Projects
Honors & Awards
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Forbes Communication Council Group Leader
Forbes Communication Council
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Exceptional People Magazine Cover Story
Exceptional People Magazine
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Networker of the Year
Internet Marketing Association
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Board Member
MarketingEDGE.org
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century. Through its…
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century. Through its programs, a unique intersection between students, academics and corporations exists, bridging the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow.
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Advisor
RebelMouse
Advisor
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Women Leader of the Year
Internet Marketing Association
Women leader of the year - awarded to the top performing woman who delivers incredible results, displays exquisite mentoring capibilites and creates a positive atmosphere in business.
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Featured Woman in Technology
The Legacy Series: Innovation & Technology Magazine
Featured in the Women in Technology section (others include Sheryl Sandberg, Kara Swisher, Marissa Meyer). 2 page in depth interview.
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Profesional Woman's Magazine: Winter Mover and Shaker
Professional Woman's Magazine
Selected as the Quarterly "spotlight" interview for Professional Woman's Magazine.
http://www.zinio.com/pages/ProfessionalWoman%E2%80%99sMagazine/Win-12/416247306/pg-16 -
Best Company for branding valuation - Regional – Special category / TOP 50
IAIR CORPORATE AWARDS 3rd annual edition
Company recognition for Top 50 regional brand value.
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Top Author on Twitter
Social Media Magazines
These are the top 100 marketing book authors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of October 24, 2012.
http://www.smmmagazine.com/exclusives/top-marketing-book-authors-on-twitter/ -
Best Use of Microsite
IMA (Internet Marketing Association)
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Chairwoman, Women's Leadership Group
Women's Leadership Group, Internet Marketing Association
Co-Founder & Chairwoman, Women's Leadership Group
Global Executive Board Member, IMA
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Hottest San Francisco Tech Company 2012
Lead411
LOS ANGELES, Calif., - February 21, 2012 - In order to recognize the fastest growing technology companies in San Francisco and the East Bay, Lead411 is proud to announce the release of its "Hottest Companies in San Francisco" award.
Background
Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. This information has given insight to which are…LOS ANGELES, Calif., - February 21, 2012 - In order to recognize the fastest growing technology companies in San Francisco and the East Bay, Lead411 is proud to announce the release of its "Hottest Companies in San Francisco" award.
Background
Each day, the Lead411 research team scours through 600+ press releases and business articles including venture capital fundings, company launches, new office openings, customer press releases, etc. This information has given insight to which are the fastest growing companies in the U.S. Their "Hottest Companies" awards have been created to recognize these fast growing companies in different geographic regions. This particular list originally started with over 2600 companies and it has been narrowed down to the top 80.
"This is our 3rd Annual San Francisco award. We are pleased with the recognition the Award has received over the past few years," said Tom Blue, CEO of Lead411, "and we are very proud of the respected list of companies for the 2012 winners." -
Top CMO on Twitter
Social Media Marketing Magazine
Top 100 Chief Marketing Officers around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of January 9, 2012.
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Best Global App
Internet Marketing Association
The IMA Awards recognize organizations that showcase outstanding expertise and effectiveness in Internet marketing.
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Top 25 E-Champion
BtoB
Having been involved with email marketing since its inception in the early 1990s, Mullen witnessed the technology change and development of email marketing, personalization and segmentation approaches. "The world has become pretty sophisticated, but many marketers are behind," she said. Mullen helped develop Grey Direct’s email division, and is now seen an expert among her peers. She is a frequent speaker on the topic.
Languages
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English
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American Sign Language
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Organizations
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Forbes Communication Council
Member, Group Leader
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IMA, Internet Marketing Assoiation
Global Executive Board Mamber, Chariman, Women's Leadership Group
- Present -
Marketing Edge
Board Member
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24 people have recommended Jeanniey
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WOW! I'm back from a vacation in #Bali. What an incredible and special place. Already know we are going back next year. Now that I'm rested and…
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