Articles by Jasper
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The Day I Played Ping-Pong Against Bill Gates, While Satya Nadella Watched
The Day I Played Ping-Pong Against Bill Gates, While Satya Nadella Watched
By Jasper Kuria
Contributions
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How do you balance creativity and clarity in your landing page design?
A couple tips that come to mind: --The main headline should have absolute clarity and be value-proposition oriented. Being overly clever and creative risks not conveying what's in it for the visitor. --Use creativity in the sub-headlines and then have clarifying bullets underneath --Pair traditional direct response copywriters with failed novelists and screenwriters (the successful ones disdain marketing). The former know how to write functional, benefit-oriented copy, the latter how to tell stories and use picturesque language that captures the imagination.
Activity
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Wow! What a week 🤩 ✅ Received word I made it on Kameleoon’s esteemed list of top experimenters 🧪 ✅ Surpassed +19,000 followers on LinkedIn 👨👧…
Wow! What a week 🤩 ✅ Received word I made it on Kameleoon’s esteemed list of top experimenters 🧪 ✅ Surpassed +19,000 followers on LinkedIn 👨👧…
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I’m excited about the recent news from Gwinnett County, GA: Commissioners have approved the launch of the U.S.’s first Black-owned pilot school, the…
I’m excited about the recent news from Gwinnett County, GA: Commissioners have approved the launch of the U.S.’s first Black-owned pilot school, the…
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What you name things is incredibly important (even if the Bard of Avon might disagree 🙂). Public Storage was originally called “Private Storage…
What you name things is incredibly important (even if the Bard of Avon might disagree 🙂). Public Storage was originally called “Private Storage…
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Small business owner: "When I had a job I thought I'd start my own business to have free time and a great boss, now that I started my own company…
Small business owner: "When I had a job I thought I'd start my own business to have free time and a great boss, now that I started my own company…
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In my last few years as CEO of Cotopaxi, I started sending a short video message to one employee every day letting them know how grateful I was for…
In my last few years as CEO of Cotopaxi, I started sending a short video message to one employee every day letting them know how grateful I was for…
Liked by Jasper Kuria
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I felt like Julia Roberts yesterday. I went to a fancy vendor with pockets of cash and rather than letting my try out their software, I was judged…
I felt like Julia Roberts yesterday. I went to a fancy vendor with pockets of cash and rather than letting my try out their software, I was judged…
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I met this nuclear reactor fuel engineer at the Idaho National Labs during my visit last month. In this conversation we talk about some of the…
I met this nuclear reactor fuel engineer at the Idaho National Labs during my visit last month. In this conversation we talk about some of the…
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Brilliant discussion with Stacy Abrams today at the National Association of Women Lawyers annual conference. When asked how she felt about Kamala…
Brilliant discussion with Stacy Abrams today at the National Association of Women Lawyers annual conference. When asked how she felt about Kamala…
Liked by Jasper Kuria
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Southwest announced today that they’ll be ditching open seating plans (no assigned seats) under pressure from activist investors... It will be…
Southwest announced today that they’ll be ditching open seating plans (no assigned seats) under pressure from activist investors... It will be…
Shared by Jasper Kuria
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1/3rd of all job postings in tech are fake and there is almost nothing that job seekers can do to focus on the real ones other than to try and make…
1/3rd of all job postings in tech are fake and there is almost nothing that job seekers can do to focus on the real ones other than to try and make…
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When #JeffBezos was CEO at Amazon, every quarter he held an all hands meeting at the Climate Pledge Arena in Seattle and during the meeting he would…
When #JeffBezos was CEO at Amazon, every quarter he held an all hands meeting at the Climate Pledge Arena in Seattle and during the meeting he would…
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