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Getting together again - our first all-company meetup in 2.5 years
Getting together again - our first all-company meetup in 2.5 years
By Jason Fried
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Here's how you can effectively manage deadlines in digital strategy.
Osmo Wiio was a researcher of human communication. He observed that anytime there are two people conversing, there are actually six people in the conversation: • Who you think you are • Who you think the other person is • Who you think the other person thinks you are • Who the other person thinks they are • Who the other person thinks you are • Who the other person thinks you think they are. So if you've ever underestimate the importance of clarity, reconsider. Given all we're up against, few things are as important in business as being as clear as possible.
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Here's how you can effectively manage deadlines in digital strategy.
Avoid the tendency to grab for more tools. Every extra tool you make creates a crack between them, and you know what happens when things slip through cracks. If you chat with this thing, and track tasks with that thing, and share files over here, and write documents over there, you're simply making it worse for your team and harder on yourself. Projects are hard enough, don't be complicit in making them harder by scattering stuff everywhere. That's why we built Basecamp — it's everything you need to run a project in one place. Or use something else that's equally integrated, but do not assemble multiple tools to get one project done.
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Here's how you can effectively manage deadlines in digital strategy.
If you're going to prioritize, do it visually, not with numbers or labels. A visual list only has one thing at the top. That's the top priority. If you use numbers or labels or some other method to prioritize, then you end up with a dozen top priorities, all marked TOP. I'm sure you've been there. Maybe your organization is there now. That's not called prioritization, that's called not making decisions.
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Here's how you can effectively manage deadlines in digital strategy.
The only way to do this is not to estimate how long something's going to take, but to establish your appetite for how long you're willing to give it. Then work backwards. Anyone who has to budget for anything knows how to do this. "We only have $2500 to spend on this family vacation" and then you figure out what you can do for $2500. You don't $6000 when you only have $2500. Now swap $ for time, and you'll see how it works. "We're only willing to spend 8 weeks on this" so you figure out the 8-week version of it. You don't spend 12 weeks when you only have 8. Make it immovable, just like $ when that's all you've got. That's a true deadline. That's how.
Activity
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Waze? Eat shit. Saving a few minutes to do what? Pete Holmes sees through it all. Beautiful bit, funny as always.
Waze? Eat shit. Saving a few minutes to do what? Pete Holmes sees through it all. Beautiful bit, funny as always.
Shared by Jason Fried
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I saw Jason Fried talk about JOMO the other day, and I loved it JOMO: Joy Of Missing Out Let me explain why it matters in business: I see way too…
I saw Jason Fried talk about JOMO the other day, and I loved it JOMO: Joy Of Missing Out Let me explain why it matters in business: I see way too…
Liked by Jason Fried
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A product isn’t reliable if the business behind it isn’t reliable. Don’t give me your 5 9’s if you’re hemorrhaging money. When you buy a product -…
A product isn’t reliable if the business behind it isn’t reliable. Don’t give me your 5 9’s if you’re hemorrhaging money. When you buy a product -…
Posted by Jason Fried
Experience & Education
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37signals
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Since we began doing limited edition collaborations almost ten years ago, we've worked with some of the best brands in with the world (Leica Camera…
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When someone says they’re excited, it easy to believe them. When they say they’re super excited, it’s a lot harder.
When someone says they’re excited, it easy to believe them. When they say they’re super excited, it’s a lot harder.
Posted by Jason Fried
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I spoke to Jason Fried about 37signals’ new product Writebook. One of the things that jumped out was how quickly Jason makes product…
I spoke to Jason Fried about 37signals’ new product Writebook. One of the things that jumped out was how quickly Jason makes product…
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Countless times, I have praised Jason Fried for his posts. This is another one on #Optionality. https://lnkd.in/ezHmxiTj - This week I have recorded…
Countless times, I have praised Jason Fried for his posts. This is another one on #Optionality. https://lnkd.in/ezHmxiTj - This week I have recorded…
Liked by Jason Fried
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