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Gilbert, Arizona, United States
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If you think you have to be ruthless to be successful, you are wrong. Most of us have worked for people we consider ruthless and unkind- you may…
If you think you have to be ruthless to be successful, you are wrong. Most of us have worked for people we consider ruthless and unkind- you may…
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#Productivity and #efficinecy are key to a successful freelance career. I’m employing AI to get more hours back in my day so I can focus on…
#Productivity and #efficinecy are key to a successful freelance career. I’m employing AI to get more hours back in my day so I can focus on…
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The Audacious School of Astonishing Pursuits
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Explore more posts
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Big Al Gruswitz
Be the first in your neighborhood to create AI images on GettyImages! Getty has always touted high-quality stock images. When Midjourney, DALL-E, and Stable Diffusion first came out, Getty was the loudest voice against the source images that were used to train those programs. Getty pointed out that many of their stock images (usually with watermarks on them) were used without their permission. If you’re an early user of Midjourney, like I am, you’ll recall watermarks showing up in rendered images frequently. This happens when people post watermarked images from Getty on Pinterest, Twitter, and other social media sites. Getty continued to be outspoken about the illegal nature of AI output and the possibility of being sued if you used them and refused to sell any AI images for stock. Then Shutterstock started selling AI images and Adobe Firefly started creating AI images, by using Adobe Stock for training their program. Getty realized that if you can’t beat them, join them! This week I spoke to two Getty reps about their AI imaging. They touted the safety of their generated images and that they would provide licenses for your generated images because they only used their vast library of stock images to train their program. Their program is powered by NVIDIA. Below are two links to all the information about their AI program. But here’s what I found out: 1. You must first have a demo with one of their reps. 2. They are selling their program by the prompt. Each prompt costs $2.00. If you rerun your prompt or modify it and run it again that’s another prompt. 3. The only thing is the minimum purchase is 12,000 prompts. So to start using their AI program you have to hand over $24,000.00! Yes, this is the minimum purchase. 4. For that outlay, they will store all your images on their site for 6 months and any image you choose to use commercially will have a usage license. 5. There is a lower-priced package. For just $2,400.00 you can still have 12,000 prompts, but they don’t store them nor can you have a license to use your images. So for $2,400 you can explore and have fun with it! I provided one of their reps with a couple of my prompts to run to see the results. The first one called for a stock image of a girl on a bike. It produced an accurate image of a girl on a bike, but a head and shoulders shot with not much bike showing. It is possible to extend an image by extending the crops and prompting what you want in the extended area. The second prompt was for a Sci-Fi image of a huge spacecraft. The results, compared to MJ results, were unsatisfactory, simplified, toy-like spaceships. If what you are looking to generate looks like a stock image, you can get that with either program. Firefly is currently free and Getty only requires you to fork over $24,000 to start. https://lnkd.in/eUTyWWpz https://lnkd.in/e7h3GY78
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18 Comments -
John Duke Logan
Check out this blast from the past - a national commercial I consulted and acted in (Yes, those are my fabulous hands! LOL). The magic happened at Conductor Productions in Boston, MA, all for Toyota's Last Clearance Marketing Campaign. I remember I had to wear a skin-tight black Under Armor shirt to cover my arms, which made the editing easier for the production team. I also had to come up with a slew of epic "hand wizardry" moves to make graphics dance around, vanish, and transform - all in perfect harmony with Toyota's vision. - - - - - - Topics discussed in this post: #Toyota #advertising #commercials #marketing #digitalmarketing #digitalcampaigns #producer #media #multimedia #production
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Casey Twenter
I'm home from another fantastic shoot. I love being on a production. And, so far, my current production has gone great. There have been no curveballs or roadblocks (yet). We are on time. On budget. Great performances. Beautiful footage. The entire team... no, the entire LARGE team... crushed their respective roles. So, there's not a lot to complain about. That said, I believe it's vital to growth to "replay the game tape" and critique. Find things to improve on. This leaves me thinking about decision fatigue. And how to maintain full critical focus from the first decision to the last (besides brute force). Go with me here. I used to run Cross-country in high school and college. Back then, like I do with work, I would reflect on each race looking for ways to improve. Things that needed work. Often what I would find is a portion of a race where fatigue set in and hurt one of my splits*. The solve for the issues often came in preparation and training - aka run more fartleks*. BUT... just as often... the way to improve was recognition and attention to a larger issue. For example, I had a constant struggle with my second mile split. It was always the slowest. Why? Because of fatigue, obviously, but the more nuanced reason was this: my heart and body had to work very hard to get up to race pace. In response, my running form became worse. And as that became worse, each step was less efficient. More labored. Causing me to exert more effort for less result. I GOT SLOWER. And I stayed slower until I would find a rhythm. Usually around the third mile of a five-mile race. By recognizing this and focusing on my form – the swing of my arms, the momentum of my knees, my posture – I could improve my second mile split without increasing effort. By understanding what was going on, I could improve in the moment. Okay, so how does that relate to my shoot? Good question. I haven't figured that out yet. Until now, I've focused on preparation and pre-work. But like running a race, some things can't be trained away, they need to be fixed in the moment. I think managing decision fatigue is one of them. Anyone have recommendations?
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1 Comment -
David Pilgrim
I was raised in the Caribbean, where like many of the southern states in the US, a friendly, “Good Morning” marks the start of the day, the start of a relationship, the start of business, in fact, the start of anything. How does this relate to creativity you ask? Creative folks are simultaneously among the most brilliant, but most fragile people you know. Because we spend much of our day mining our souls to unearth valuable pearls and insights, we are often drowning in the interminably chunky soup of the human experience. So much is considered, augmented, retracted, redacted, emphasized, over-emphasized, created, or destroyed as we ride the wave to produce something that did not exist before we were briefed. While we know better, we take most things personally. For creative folks, “Good Morning” is not just of the start of a process of acquaintance, but an acknowledgment of the listener’s humanity and their value. I’ve found it an invaluable act that simultaneously grounds myself and my team in a unified purpose as we begin our creative tasks for the day. Side note 1: Being a Brown man, I am hyper-aware of the need to especially acknowledge all other Brown folks within the scope of my radar, lest I loose a torrent of negative PR that I’d need to atone for later. I’m sure this comes out of a generalized ignorance of Brown folks’ humanity for hundreds of years. That’s a whole ‘nother post. Far simpler and far more enjoyable to just head-nod and keep everything moving. Side note 2: Moving to New York was a huge shock for someone like me, because the notion of saying “Good Morning” here can become encumbered with notions of “getting got”and personal safety lol. Whole ’nother, ‘nother post lol. That said, just imploring all of us to think about the humanity of the person receiving communication from us today, and urging us to make a choice to lead with good morning, good afternoon, good evening, if need be. Let's start these humans, especially these creative humans off right. G’day :) #creativity #advertising #leadership #goodvibes #goodmorning
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19 Comments -
Jay Bower
Whither industry experience---> It happened again last week. A prospective client asked if we had experience in a very specific sub-vertical. They wanted to know we talked like them, walked like them, understood them. Makes sense, right? The ramp-up will be quicker; the process will be frictionless; the results should be, well, better. But here friends, is the danger: You develop campaigns that are on-message for the industry. They strike all the right chords. They read and look… just like everyone else’s. And perform accordingly. So may I make a suggestion since we’re friends and colleagues: By all means look for staff and external partners who “get it”, but also consider people who don’t and ideas that don’t fit nicely. It’s never been more important to be different and differentiated. That thump you heard is me jumping off my soap box. #marketingtips #marketingstrategy #marketingagency #aimhigher Want more? Go to: https://lnkd.in/eMgPPsZw
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Jon Leland
People who expect AI to be this "one and done", you just push a button and "da-tah!" it's done, are TOTALLY missing the point. The actually process is supremely janky with tons of trial and error. It's a creative process with the human very much in the loop, as illustrated in this very informative post by Kyle Shannon. 👇
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1 Comment -
Beth Kapes
ICYMI: There was a dragon atop the Empire State Building! And, no this was not an #AI trick... The 270-foot dragon encircling the top was an idea brainstormed, developed, and strategically placed #IRL by a marketing team from Warner Bros., Max. The dragon took between 10 and 12 hours to install over the span of several days and was one of the highest-profile marketing stunts yet to promote the second season of House of the Dragon, the Game of Thrones spin-off series that has seen its Season 2 audience steadily increase since the first episode aired on June 16, which was Max’s best streaming day ever. The season’s fourth episode attracted 8.1 million viewers on linear and streaming, a season-high. I'm not into Game of Thrones (maybe I should start watching!), but the sheer effort of the creative minds who pulled this off is amazing. 🤩 Quick facts: 🐉 It took about six to eight months from the time the idea was pitched to the dragon being installed 🐉 The overall marketing campaign for House of the Dragon Season 2 was 18 months in the making So, even if you don't have a $100 million+ promotional budget to launch your next big thing, remember a great idea is always worth the time and effort. #truestory Put in the time and breathe some fire into your ideas, my friends. 🔥 #MidWeekMotivation #CreativeMindsRule #LaunchYourDragon
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2 Comments -
Peter Carnevale
What's that? You can't get enough of my unsolicited advice? Well you're in luck because it's Vol. 7: for the CDs. Do the stuff to make this populate peoples' feeds, por favor. When you are a creative director, you should give all of the best assignments to the teams below you. There are several reasons for this. It keeps your teams motivated. You get credit either way. If you’ve worked you way up to CD, you’ve already got a pretty solid book and don’t need to be greedy. If the team blows it, you can always take it over. Regardless, you should never cherry-pick projects for yourself. You should, however, take on all of the dogs. One of my earliest bosses, Dave Kelso, did this, and I will never forget it. Dave is a very talented art director and CCO of a big agency. One of our clients was asking for (demanding) an ad that any of Dave’s creatives would be embarrassed to present to him. He did it himself; art director, writer, everything. Classy move, and it sent the signal that while he knew that kind of work had to happen every now and again, we’d better not bring it to him voluntarily. I tried to do this as much as possible as a staff CD. Before then, I hated competing against my CDs on assignments. Oh weird, you tried to sell our campaign but the clients bought yours instead. Cool. It was demoralizing and demotivating. When Rick Standley and I were CDs together on Porsche, we spread the direct mail assignments around, and when I resigned from that job, I took on all of the least sexy stuff so the teams who stuck around could dedicate themselves to the better opportunities. Again, I was going to get credit either way, so why not? Directing means leading. Be the kind of leader you’d want to work for, not the kind you hated working for. #UnsolicitedCareerAdvice #GreatestLinkedInfluencerEver
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7 Comments -
Joe Yakuel
"The world needs ditch diggers too!" -Caddyshack Well... Not so fast. I often see people tolerate mediocre talent under this guise. And I think it's a big mistake. 🙅♂️ In my last post, I talked about what it means to be an A player vs a B player. Consider that as your organization grows, the talent that is below the bar will eventually find themselves in management positions. Then they too will tolerate what they deem to be mediocre talent. So if an A player wants to set the bar for hiring at the B level. Where does the B player set the bar when they are hiring? Eventually, you will have C players setting the bar for hiring at the D level! Meanwhile, your A players get demotivated and start looking for opportunities to join a high-performing team elsewhere. ❓ How do you think about this in your organization?
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2 Comments -
Andrew Garcia
Filming a 2-3 person podcast isn’t as scary as it seems (gear-wise at least). We fit most everything into one case to make recording easy/breazy. I have a small spreadsheet with all the gear listed if you want it to start building your kit. #sonyzve1 #zve1 #sonyfx3 #sonyfx30 #portablepodcast #podcastgear #contentcreator #fx3
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Ron Tite
THE NEW JOKER Stand up comedy’s second boom feels less driven by punchlines, and more by comedians’ introspection and vulnerability. Nearly every week, another special comes out that mines the personal narrative and struggles of another comics. While some comedians have managed to make this kind of vulnerability funny, others… have made it easy to forget you’re watching a standup show. And that tone change has led to style and format shifts as well. The traditional format — the laughs/per minute structure, on-stage-every-night, and the need to appeal to the masses — is all but dead. Taking their place? Comedians as TED talkers, as performance artists, as prophets and pundits. And while what’s shared on stage is more varied than ever, some think the form is being constrained. You can say anything, but you can’t just say anything. So, what are comedians trying to do other than make us laugh? How is this trend of vulnerability and experimentation changing standup’s tone, format and purpose? And what complications arise?
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2 Comments -
John Heenan
The current state of affairs may just be the craziest I've seen. Almost every indicator is in a contradictory state. More pitches, more budget, more hiring, more layoffs, more small projects, more time to decide. So confusing. This will make a little more sense of it. https://lnkd.in/e4EfnFkV #LetsGrow! #AdAgency #newbusinessstrategy #adagencygrowth #winmoreclients Agency Growth Consultant
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Lauren Ridgley
If you are planning any type of advertising in the second half of the year - you should be planning ahead for the impact of political spending. Find out why and how it: 1. Impacts rates leading up to the election 2. Impacts rates after the election 3. Impacts rates on channels that don't run political ads If you need a plan to work around rate increases and ad clutter - drop us a line!
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2 Comments -
Michael Hawk
READY for a fresh approach to branding? SENSORY BRANDING sensuality-driven visual content. #identitycreation #emotionalterritories🏆#awardwinning #contentstrategy #creativecontent #cinematography #videostyles #socialvideo #postproduction #shortform #digitalfx #filmmood #nature #nachhaltigkeit #sustainable #fashioninspiration #newstyle #newvisions #keyvisions
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Ken Moskowitz
Hate is a strong word. So... I HATE animated explainer videos, and animated ads. We've lost our creativity and let these machines saturate the market, churn out lifeless animated junk and call it good. Last week, when hosting my weekly BAM! Live, one of our members had me review his ad. While the intention of the ad was good, they chose a path that almost guarantees no one will pay attention to the ad. If you want to see if BAM is right for your business, go to bamismyjam.com and check it out.
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1 Comment -
adrian rossi
STORKS DO DELIVER BABIES. FACT. We all know that don’t we from childhood? And data says they do. 100%. No argument. It is fact. That is if you squint enough and look a bit sideways. The fact is storks are rather large birds and if you have seen their nests they are humongous. They also like to keep their nests, eggs and chicks warm. So, where do they put their nests? On big houses. And big houses are home to families and to (you guessed it) babies. That is why storks in most parts of the world are thought to deliver babies. Data plus common sense. Therein lies the rub. Data collection and interpretation can go anywhere, can mean almost anything, be anything. I know a data bod (a brain the size of the solar system but also incredibly down to Earth, a rare combo) who used to work for me who could prove through data that the sky was below our feet. Data collection and interpretation are often miles apart. The baton is dropped. When the two are joined up and seamless then incredible insights occur. Ones that unlock creativity. Push brands into places and spaces they could not begin to dream of. There be brand dragons. But, so many brands and their agencies don’t collect the data correctly or interpret the data quite right which is why so many brands feel off. Not quite right. A bit all over the place. Disjointed. Fragmented. Sadly, there are more brands that are fragmented than not. Of course, not all of this is down to poor data collection and interpretation. But, it sure doesn���t help. My partner Annalisa Roy has got a bullet proof way of making sure (I’ll be honest, I can barely follow it) the brand data process is bullet proof. Data is a brands and a creatives best friend, if it is in the right hands. If not it splinters and fragments brands. And turns them into not storks but albatrosses. All of Us Group #fragmentation #unity #babies #storks #brand
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4 Comments -
Tobias Ambs-Thomsen
SEINFELD FOREVER? FOREVER EVER? Imagine turning on Netflix and finding a show that never ends. Co-creators Skyler Hartle and Brian Habersberger have brought this vision to life with "Nothing, Forever," an AI-driven parody of "Seinfeld." Streaming nonstop on Twitch since December 14, it features algorithm-generated dialogue and a robotic laugh track. ENDLESS EPISODES Powered by OpenAI’s GPT-3, "Nothing, Forever" generates fresh, entertaining content infinitely. Co-creator Hartle explains, “You don’t just have seven seasons, you have seven hundred, or infinite seasons of a show with new content whenever you want.” INTERACTIVE NARRATIVES The show evolves based on Twitch users’ feedback, making it a unique, interactive experience. Hartle envisions a future where audience involvement shapes the narrative, creating a truly personalized viewing experience. FROM ART PROJECT TO AI INNOVATION Initially, a surreal art project, "Nothing, Forever," has evolved with advancements in generative media. It even features a Jerry-inspired character named Larry, paying homage to the original series’ comedic roots. BUT IT IS ANY GOOD? I spent more time than needed on the show, and currently, no need for anyone else to do the same. The idea is excellent and intriguing, but the finish and execution will only capture some. Yet. But if you can't help yourself - here is the link: https://lnkd.in/dgE_C922 #AI #Seinfeld #Innovation #Streaming #Twitch #GenerativeAI #EntertainmentRevolution
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