James Byles

I have had the pleasure of meeting with David and his team at Metacomet. If you need information on royalties, here is the webinar for you! MetaComet Systems

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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Looking to amp up your marketing through a content strategy? Check out Amplify by Annex.

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Thrilled to share that Quirks.com has published our SIVO Inc. article on Attitude and Usage Studies. Dive deep into the world of consumer behavior and unlock growth opportunities for your brand. Check out the article now! #DataDrivenDecisions #MarketingInsights

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Learn how to improve your digital marketing to increase results. Contact George Carson for a FREE one-hour consultation: https://lnkd.in/gtb9uNYf #marketing #targetmarketing #geofencing #progammaticdisplay #publicity #pressreleases #facebookads #googleads hashtag#marketingplan #businessplan #targetmarketingstrategies #businessstrategies #seotactics #seomarketing

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#TheARF recently published an article on the benefits of in-depth research on consumers' values. Studies show that understanding your audiences’ values and investing in research that provides such understanding helps avoid inaccurate or stereotypical assumptions about your consumers. Armed with that knowledge, marketers can tailor strategies more effectively. The article is available for ARF members. #advertisingresearch #knowyouraudience

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“Treating your students as the experts of their experience.” Love this callout from Joey Schmit! Listening (actually ✨listening✨) to their perspectives can inform how you design the student journey and content and whatever else you’re looking to optimize. 🎯 Much like Target evaluates behavior and how shoppers interact with the store and inform design choices! Think: Adding a Starbucks to the front of the store, adding music to stores, smooth-gliding carts, optimal wayfinding. I’d venture to say all of these decisions were informed by shopper feedback. Similarly, students can help inform decisions too. #highered #higheredmarketing #highereducation #studentexperience #userexperience #UX #studentjourney

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B2B tech companies don't need to comment on every trend—even when it feels like maybe they should. We are often asked if X company should be part of a trend story or risk missing out on a great opportunity to garner press attention. We always consider three specific things when recommending if a company should comment on a trend. Find out what they are in the video below.

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We cover a lot of topics on the Cause+Effect podcast, but we haven’t spent much time talking about capital campaigns. If you are in one now, or will be in one in the future, I highly recommend listening to this episode!    Listen here: https://bit.ly/3wrCyFm

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I'm looking forward to spending two days this week at the Javits Center for Insurtech Insights #NYC 2024. Our team from Kimball Hughes Public Relations has dozens of meetings scheduled with some amazing organizations and #journalists. If you're attending and are interested in discussing how #PublicRelations helps drive bottom line growth, profitability and #ReputationalExcellence, schedule a meeting with me, Eileen Coyne or Hari Rajagopalan via the conference app. We're looking forward to a great conference. #InsuranceIndustry #InsureTech #Technology #FutureofInsurance #BusinessDevelopment

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 11 leaders share how to build successful strategic partnerships https://ow.ly/wj2V50RITMU #strategicpartnerships #strategy #strategicpartnership

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The Marketing Accountability Council is starting to take shape

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There are some excellent learnings here from my partners Forbes Agency Council, and me. It's important for both brands and agencies to avoid relationship mistakes like the ones mentioned here. #BehavioralMarketing #OffMadisonAve

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When AI met Emotional Intelligence... They got together to write a fundraising letter that had more empathy. By using donor sentiment analysis with AI and layering in emotional intelligence and behavioral psychology techniques, we can create more compelling fundraising letters that resonate with donors. Our new test pilot using this technique is open to two organizations that are promoting democracy, civil rights, or related issues at no cost to the organizations. You can find out more here. https://lnkd.in/eGnxr4JQ #AI, #AIfundraising, #AIcommunications

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Thought leadership isn't just about having great ideas; it's about sharing them in the right places. Our post explores how tracking editorial calendars can position your expertise front and center in industry discussions. Stay ahead of the curve! #ExpertiseShowcase #PublicationStrategy https://buff.ly/49iF1iH

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If you're a member of the Richmond Chamber of Commerce, join me next Wednesday, June 12th at 12pm as I present a webinar about the basics and capabilities of Google Analytics 4 (GA4). Learn about tracking and measurement, types of reports, building audiences, and linking with other Google tools such as Google Ads and Search Console. RW Digital is certified in Google Analytics, with over a decade of experience in web technologies, digital advertising and data analytics. Register now: https://lnkd.in/gYAqeR5d. See you then! #GoogleAnalytics4 #GA4 #WebAnalytics #DataAnalytics #DigitalMarketing #MarketingStrategy #DataDriven #UserInsights #AnalyticsTools #ConversionTracking #CustomerJourney #PerformanceMetrics #MarketingData #DataVisualization #BusinessIntelligence #SEO #AdCampaigns #UserBehavior #DataOptimization #AnalyticsUpgrade

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