A B M Jabed Sultan

5 years with MetLife Bangladesh. 5 things I learned:     Stay Curious: Asking "why" and "what if" can lead to intriguing ideas.   Have Fun: If you love what you do, you'll never work a day in your life (but be careful about burnouts).   Don’t fret over small stuff; just let it go.   Creativity is overrated; rely more on consistency.   Crisis = Opportunity: It may seem like a setback, but it is often the setup for a breakthrough. #MetLife #MetLifeProud

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Marketing Management Strategies for Realizing Smart Bangladesh Vision 2041: Driving Digital Transformation and Inclusive Growth -      Dr. Md Mamunur Rashid, BIM Abstract: Smart Bangladesh Vision 2041 aims to position the nation as a technologically advanced, innovative, and inclusive society through strategic digital transformation. This paper explores the pivotal role of Marketing Management in advancing this vision by leveraging digital technologies to foster economic growth, innovation ecosystems, and societal inclusivity. Marketing Management strategies play a critical role in promoting digital literacy and awareness, essential for bridging the digital divide and ensuring equitable access to digital resources across all segments of society. Effective marketing campaigns can advocate for the expansion of digital infrastructure, encouraging private sector investments and facilitating widespread connectivity. Moreover, Marketing Management contributes to enhancing entrepreneurship and innovation by highlighting success stories and facilitating market access for startups utilizing digital platforms. Inclusive marketing campaigns are essential in reaching marginalized communities, promoting affordable digital solutions tailored to their specific needs. Drawing on international case studies and best practices, this paper identifies key lessons and recommendations for Smart Bangladesh. It addresses challenges such as the need for enhanced public-private partnerships, improved digital literacy among marketers, and strategies to overcome cultural barriers to technology adoption. Ultimately, this paper underscores the transformative potential of Marketing Management in realizing Smart Bangladesh Vision 2041, emphasizing its role in driving sustainable development, economic prosperity, and social inclusion through strategic digital initiatives. This abstract outlines the scope, contributions, and focus areas of your paper, providing a concise overview of how Marketing Management can support the ambitious goals of Smart Bangladesh. Key Words: Digital Transformation; Inclusive Growth; Marketing Management; Economic Prosperity and Social Inclusion

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If Bangladesh does not take any initiatives for reform and things go on as is, the country’s accumulated potential revenue loss will be around Tk 50 lakh crore by the end of FY41, which is almost equivalent to seven times the current budget size of the government. Through more wholesale reforms, the government can prevent such losses – leading to a 60 per cent increase on the current tax base. Policy Research Institute of Bangladesh (PRI) Executive Director Ahsan H Mansur made the remarks at an event organised by PRI at a city hotel. Addressing the fiscal space decline due to rising interest payment, Mansur said, “Interest payments have been growing at a very rapid pace in recent years, and are likely to accelerate further in the coming years. “Interest on foreign debt in domestic currency rose by 654 per cent over 12 years through FY23, and interest payments on domestic debt also rose by 568 per cent over the same period. But the government’s revenue increased by 360 per cent, indicating a significant loss of fiscal space on account of mandatory interest payment. This creates a fiscal imbalance.” Link is provided in the comment section.

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Here's an insightful outlook on the National Budget FY2024-25 and how it might impact you.

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Unilever Bangladesh Ltd. (UBL) is teaming up with the Institute of Business Administration (IBA), University of Dhaka, for two key initiatives under their industry-academia collaboration. Firstly, they will conduct research to enhance understanding of plastic circularity in Bangladesh, focusing on recycling and waste management. Secondly, UBL will provide brand sponsorship to support improvements to the university's infrastructure. The research, led by esteemed faculty members from IBA, aims to develop a methodology addressing challenges in plastic waste management while highlighting the accountability of producers and consumers. It will assess Bangladesh's position in plastic circularity and propose models tailored to the local context. Through this collaboration, UBL and IBA seek to advance sustainable practices and reshape the future of plastic recycling in Bangladesh. Additionally, UBL plans to brand the university premises with reminders promoting health and hygiene, leveraging its well-established brands like Lifebuoy, Pureit, Domex, and Horlicks. To learn more, click here: https://lnkd.in/grXkithu #BBFBrandNews #UBL #Unilever #IBA

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#reflection During one of our internal marketing meetings, we discussed an idea: what if brands whose target group is youth run a campaign called "How to Make Money in Nepal?" We think the campaign might gain traction, change people's lives, and transform the brand's growth trajectory. #ideas #brands #campaign #marketer #nepal

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For everyone, career is an important concern. For new entrepreneurs and new small investors, practical guidelines are very important also. The issues discussed in this episode of LifeForce Podcast where Mr. Fahim Mashroor, the founder of bdjobs.com, shared his insights with Coach Kamrul Hasan.

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For everyone, career is an important concern. For new entrepreneurs and new small investors, practical guidelines are very important also. The issues discussed in this episode of LifeForce Podcast where Mr. Fahim Mashroor, the founder of bdjobs.com, shared his insights with Coach Kamrul Hasan.

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Financial Management and Managerial Accounting: Pillars of Digital Transformation for Smart Bangladesh Vision 2041           -Dr. Md Mamunur Rashid, BIM Abstract Bangladesh's "Smart Bangladesh Vision 2041" seeks to leverage digital transformation to achieve inclusive growth and sustainable development. Central to this vision are effective financial management and managerial accounting practices, which play critical roles in promoting transparency, efficiency, and informed decision-making. This article examines how these disciplines can drive digital transformation by focusing on automation, real-time data analysis, and strategic planning. Financial management enhances organizational efficiency through automation tools and predictive analytics, while managerial accounting supports cost management, performance measurement, and strategic forecasting. Furthermore, the article highlights the necessity of adopting advanced technologies, reengineering financial processes, and developing a skilled workforce to facilitate this transformation. By integrating these practices, Bangladesh can ensure that financial management and managerial accounting contribute to its vision of becoming a smart and prosperous nation by 2041. Ultimately, the synergy between financial management and managerial accounting is vital for fostering inclusive growth, improving quality of life, and achieving sustainable development in the digital era.

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Well done, Khairul Alam. I believe Gramshop - গ্রামশপ has immense potential to revive Bangladesh's rural economy. Domestically, it can play a crucial role in wealth redistribution, and internationally, it can generate export revenue directly for rural producers. Best of luck! #startups #smartbdaccelerator #smartbangladesh #ruraleconomy #export

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The government of Nepal has recently unveiled the 16th Development Plan, aiming for ambitious growth and progress. Mr. Gopi Mainali, a former Secretary of the Government of Nepal and Executive Board member of NPI, shares his insights on the plan in his latest op-ed titled “कति भिन्न छ सोह्रौँ योजना?” published in Naya Patrika Daily. Mr. Mainali highlights that without aggressive pursuit, the ambitious targets of the Sixteenth Plan could prove meaningless. He points out the significant challenges in raising sufficient funds and investments, given the declining public sector investment capacity, the need for cooperative reforms, and the private sector's lack of interest. What are your thoughts on the 16th Plan? Read the full article and share your opinions. #NPI #policy #nepal #16thplan https://lnkd.in/dn3VnHMc

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**Exciting News! 📘** I am thrilled to announce the upcoming release of the first edition of "Essentials of Modern Marketing - Nepal," authored by the Father of Modern Marketing, Dr. Philip Kotler. This groundbreaking book, tailored to the unique geographic and market dynamics of Nepal, will be published in February 2025. "Essentials of Modern Marketing - Nepal" promises to be a milestone for businesses and marketing students alike, offering in-depth analysis and strategies that are perfectly suited to the Nepalese market. The book will also feature insightful case studies from local companies, providing practical examples of successful marketing strategies. A special thank you to the Kotler Impact team for their dedication and effort in bringing this project to life. We are also grateful to Anil Keshary Shah, former CEO of Nabil Bank, and Tuhin Mukharjee, business coach and co-author of "Essentials of Modern Marketing - India," for their invaluable contributions. Stay tuned for more updates and make sure to get your copy in February 2025! This is an opportunity to enhance your understanding of marketing in Nepal and leverage these insights for your business success. #Marketing #Nepal #PhilipKotler #KotlerImpact #Business #MarketingStrategies #BookRelease #ModernMarketing

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We are live from Napal National Summit on Artificial Intelligence.

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